Launch

Designed to scale startups into successful online stores

Great for

  • Electronics, Food and drink, Sports and recreation
  • Any catalog size

$220 USD

Unlimited free trial. Pay if you publish.

Great for

  • Electronics, Food and drink, Sports and recreation
  • Any catalog size

Online Store 2.0

The new standard in customizability and speed

Use drag-and-drop sections and blocks to create custom pages throughout your store without special coding. Launch comes with flexible, well-designed blocks for images, products, video, quotes, and more.

Learn more about sections and blocks  

Preview of Online Store 2.0 enabled theme editor.

Online Store 2.0

The new standard in customizability and speed

Use drag-and-drop sections and blocks to create custom pages throughout your store without special coding. Launch comes with flexible, well-designed blocks for images, products, video, quotes, and more.

Learn more about sections and blocks  

Preview of Online Store 2.0 enabled theme editor.

60 reviews

85% positive

  • 51 positive reviews
  • 1 neutral reviews
  • 8 negative reviews
Write a review
MoJoe Brewing Co. Oct 11, 2017

Excellent theme, easy to use modules, and outstanding customer service. Steve has been a rock star -- he responds in a timely manner and resolves tickets quickly. Overall, I think you can't go wrong with Pixel Union as a whole. Pixel Union has definitely set a standard for first-rate customer service, and high caliber themes.

Soundboks á Íslandi Oct 07, 2017

Great theme and I received superb tech support when I needed to fix a minor issue regarding retina image display.

Sē'bŭm Gold Oct 07, 2017

Great Theme. Steve at Pixel Union was great at making some minor adjustments. My feedback for improvement would be to tighten up the contact page and login page. Shouldnt have to scroll to see everything.

Blackbin Miami Aug 18, 2017

I absolutely love the theme. It does exactly what our store is looking for. With that said, the reason for my review is not just because of the theme. Rather, I want to compliment the exemplary support I received from Steve and the Pixel Union team. Responsive, efficient, and helpful. Thanks so much guys!

This theme is supported by Pixel Union

Have a question about this theme?

Stores using Launch

Build with confidence — the Theme Store promise

What’s included with every theme on the Theme Store

Works with the latest Shopify features

Themes on the Shopify Theme Store are guaranteed to stay up to date and work with Shopify’s ever-growing feature set.

Speed-tested and approved

Every theme in the Theme Store meets Shopify’s performance standards, ensuring a faster shopping experience for your buyers.

Unlimited free trial

Try the theme for free with your own products, brand colors, and customizations. One-time payment of $220 if you publish the theme to your store.

Free high-resolution photos

Demo stores aren’t included, but you can get free stock photos from Shopify Burst.

Free theme updates

Get the latest theme features and fixes from the Theme Store. You can redownload your purchase at any time.

Non-expiring license for one store

Your payment entitles you to use the theme on a single store, and keep it as long as you like.

More themes by Pixel Union

Pacific theme

The Bold style of the Pacific theme
Mobile preview for Launch in the "Bold" style
Pacific $220 USD

Editorial content, High-volume stores, Physical stores

Atlantic theme

The Organic style of the Atlantic theme
Mobile preview for Launch in the "Organic" style
Atlantic $240 USD

Editorial content, High-volume stores, Physical stores