Launch

Designed to scale startups into successful online stores

Great for

  • Electronics, Food and drink, Sports and recreation
  • Any catalog size

$220 USD

Unlimited free trial. Pay if you publish.

Great for

  • Electronics, Food and drink, Sports and recreation
  • Any catalog size

Online Store 2.0

The new standard in customizability and speed

Use drag-and-drop sections and blocks to create custom pages throughout your store without special coding. Launch comes with flexible, well-designed blocks for images, products, video, quotes, and more.

Learn more about sections and blocks  

Preview of Online Store 2.0 enabled theme editor.

Online Store 2.0

The new standard in customizability and speed

Use drag-and-drop sections and blocks to create custom pages throughout your store without special coding. Launch comes with flexible, well-designed blocks for images, products, video, quotes, and more.

Learn more about sections and blocks  

Preview of Online Store 2.0 enabled theme editor.

60 reviews

85% positive

  • 51 positive reviews
  • 1 neutral reviews
  • 8 negative reviews
Write a review
Players Pool Tables Aug 06, 2017

Great theme, great customer service. Special thanks to Steve my customer support guy who's been great at guiding through the many powerful features that the theme has to offer. Would recommend to anyone with 1-2 products to sell - you can really give the products an identity with this theme.

Product Sourcing China Aug 04, 2017

Beautiful, easy-to-use theme! I'm so impressed with how my website turned out. They also provide great customer service. All of our questions were answered quickly, and they even edited our theme for us directly.

Easy Wormer Aug 03, 2017

Great theme and responsive, detailed support. Very happy

BundyPlus Aug 03, 2017

Pixel Union support team have been extraordinary! Super fast to respond with any minor tweaks we needed. Highly recommend :-)

This theme is supported by Pixel Union

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Stores using Launch

Build with confidence — the Theme Store promise

What’s included with every theme on the Theme Store

Works with the latest Shopify features

Themes on the Shopify Theme Store are guaranteed to stay up to date and work with Shopify’s ever-growing feature set.

Speed-tested and approved

Every theme in the Theme Store meets Shopify’s performance standards, ensuring a faster shopping experience for your buyers.

Unlimited free trial

Try the theme for free with your own products, brand colors, and customizations. One-time payment of $220 if you publish the theme to your store.

Free high-resolution photos

Demo stores aren’t included, but you can get free stock photos from Shopify Burst.

Free theme updates

Get the latest theme features and fixes from the Theme Store. You can redownload your purchase at any time.

Non-expiring license for one store

Your payment entitles you to use the theme on a single store, and keep it as long as you like.

More themes by Pixel Union

Atlantic theme

The Organic style of the Atlantic theme
Mobile preview for Launch in the "Organic" style
Atlantic $240 USD

Editorial content, High-volume stores, Physical stores

Pacific theme

The Bold style of the Pacific theme
Mobile preview for Launch in the "Bold" style
Pacific $220 USD

Editorial content, High-volume stores, Physical stores