Launch

Designed to scale startups into successful online stores

Great for

  • Electronics, Food and drink, Sports and recreation
  • Any catalog size

$220 USD

Unlimited free trial. Pay if you publish.

Great for

  • Electronics, Food and drink, Sports and recreation
  • Any catalog size

Online Store 2.0

The new standard in customizability and speed

Use drag-and-drop sections and blocks to create custom pages throughout your store without special coding. Launch comes with flexible, well-designed blocks for images, products, video, quotes, and more.

Learn more about sections and blocks  

Preview of Online Store 2.0 enabled theme editor.

Online Store 2.0

The new standard in customizability and speed

Use drag-and-drop sections and blocks to create custom pages throughout your store without special coding. Launch comes with flexible, well-designed blocks for images, products, video, quotes, and more.

Learn more about sections and blocks  

Preview of Online Store 2.0 enabled theme editor.

60 reviews

85% positive

  • 51 positive reviews
  • 1 neutral reviews
  • 8 negative reviews
Write a review
MantelMount Jul 25, 2017

Very easy to use. You're don't need real html or liquid experience to be able to use the interface of this theme. Better than that, Pixel Union has incredible customer service and is super helpful on answering questions and assisting in simple modifications. Really appreciate their help.

Casca Designs Inc. Jul 14, 2017

I'm not an expert with Shopify, but there are a number of issues with this theme that have me shaking my head. When I enter a social link for Facebook, it appears as my twitter link in the footer. I'm unable to change the Title or text on the Newsletter content block. Awaiting response for these issues and limitations, but so far not so good.

Blaue Sonne Jun 28, 2017

Awesome Theme - Perfect and very fast Support! Easy to customize! Nice job Pixel Union Team!!!

Mterra Jun 13, 2017

I tested every theme on shopify and PixelUnions Launch is by far the most versatile! The launch theme has allowed me to present my products exactly as I envisioned. Pixel Unions customer service has been really responsive and helpful, too. Awesome product, awesome company! Highly recommended.

This theme is supported by Pixel Union

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Stores using Launch

Build with confidence — the Theme Store promise

What’s included with every theme on the Theme Store

Works with the latest Shopify features

Themes on the Shopify Theme Store are guaranteed to stay up to date and work with Shopify’s ever-growing feature set.

Speed-tested and approved

Every theme in the Theme Store meets Shopify’s performance standards, ensuring a faster shopping experience for your buyers.

Unlimited free trial

Try the theme for free with your own products, brand colors, and customizations. One-time payment of $220 if you publish the theme to your store.

Free high-resolution photos

Demo stores aren’t included, but you can get free stock photos from Shopify Burst.

Free theme updates

Get the latest theme features and fixes from the Theme Store. You can redownload your purchase at any time.

Non-expiring license for one store

Your payment entitles you to use the theme on a single store, and keep it as long as you like.

More themes by Pixel Union

Editions theme

The Spring style of the Editions theme
Mobile preview for Launch in the "Spring" style
Editions $150 USD

Not-for-profits, Physical stores, Quick setup

Pacific theme

The Bold style of the Pacific theme
Mobile preview for Launch in the "Bold" style
Pacific $220 USD

Editorial content, High-volume stores, Physical stores