Launch

Designed to scale startups into successful online stores

Great for

  • Electronics, Food and drink, Sports and recreation
  • Any catalog size

$220 USD

Unlimited free trial. Pay if you publish.

Great for

  • Electronics, Food and drink, Sports and recreation
  • Any catalog size

Online Store 2.0

The new standard in customizability and speed

Use drag-and-drop sections and blocks to create custom pages throughout your store without special coding. Launch comes with flexible, well-designed blocks for images, products, video, quotes, and more.

Learn more about sections and blocks  

Preview of Online Store 2.0 enabled theme editor.

Online Store 2.0

The new standard in customizability and speed

Use drag-and-drop sections and blocks to create custom pages throughout your store without special coding. Launch comes with flexible, well-designed blocks for images, products, video, quotes, and more.

Learn more about sections and blocks  

Preview of Online Store 2.0 enabled theme editor.

60 reviews

85% positive

  • 51 positive reviews
  • 1 neutral reviews
  • 8 negative reviews
Write a review
MerchPirch Apr 25, 2017

Great theme, even better company. I needed something technical done that wasn't really supported in the theme. So i reached out to PixelUnion and they fully customized it for me. They were awesome to work with. Highly recommend it!

YOCALY Joyful Sophistication Mar 29, 2017

Easy to work with and GREAT AND FAST support.

Ninety Days Mar 28, 2017

I bought this theme for the crowdfunding option, but it doesn't work as you'd expect. It's fully manual. You need to constantly update it. I've found the blog and info pages really lacking any design features. I also found that I had to edit a lot of colour codes in the HTML and remove code because there just wasn't enough options in the editor.

CuraCulture Mar 05, 2017

This theme is not user friendly and not easy to customize. I chose it specifically for the crowdfunding feature which did not work for me. I'm disappointed that the preview of the theme misled me...I wish it worked in real life like the sample demonstrated.

This theme is supported by Pixel Union

Have a question about this theme?

Stores using Launch

Build with confidence — the Theme Store promise

What’s included with every theme on the Theme Store

Works with the latest Shopify features

Themes on the Shopify Theme Store are guaranteed to stay up to date and work with Shopify’s ever-growing feature set.

Speed-tested and approved

Every theme in the Theme Store meets Shopify’s performance standards, ensuring a faster shopping experience for your buyers.

Unlimited free trial

Try the theme for free with your own products, brand colors, and customizations. One-time payment of $220 if you publish the theme to your store.

Free high-resolution photos

Demo stores aren’t included, but you can get free stock photos from Shopify Burst.

Free theme updates

Get the latest theme features and fixes from the Theme Store. You can redownload your purchase at any time.

Non-expiring license for one store

Your payment entitles you to use the theme on a single store, and keep it as long as you like.

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Atlantic theme

The Organic style of the Atlantic theme
Mobile preview for Launch in the "Organic" style
Atlantic $240 USD

Editorial content, High-volume stores, Physical stores

Editions theme

The Spring style of the Editions theme
Mobile preview for Launch in the "Spring" style
Editions $150 USD

Not-for-profits, Physical stores, Quick setup