Launch

Designed to scale startups into successful online stores

Great for

  • Health and beauty, Home and garden, Sports and recreation
  • Small catalogs
  • Dropshippers, Quick setup, Visual storytelling

$220 USD

Unlimited free trial. Pay if you publish.

Great for

  • Health and beauty, Home and garden, Sports and recreation
  • Small catalogs
  • Dropshippers, Quick setup, Visual storytelling

Theme highlights

Create a beautiful store fast

Eager to share your small or single product line with the world? This theme’s no-fuss design will help you launch a polished store quickly.

Fall in love with your product

Launch features unique functionalities that help boost pre-sales, launch kickstarter campaigns, and foster product and brand education.

It's all about the details

Give customers the information they need by displaying technical specifications and product details in product pages and the homepage.

Online Store 2.0

The new standard in customizability and speed

Use drag-and-drop sections and blocks to create custom pages throughout your store without special coding. Launch comes with flexible, well-designed blocks for images, products, video, quotes, and more.

Learn more about sections and blocks  

Preview of Online Store 2.0 enabled theme editor.

This theme is great for

Dropshippers
Designed specifically for dropshippers
Quick setup
Theme setup steps are minimal to allow for quick launch
Visual storytelling
Designed to showcase images to support visual brand storytelling

Marketing and conversion

  • Promo banners
  • Recommended products

Merchandising

  • High-resolution images
  • Product tabs
  • Slideshow

Product discovery

  • Breadcrumbs
  • Recommended products
  • Sticky header

Online Store 2.0

The new standard in customizability and speed

Use drag-and-drop sections and blocks to create custom pages throughout your store without special coding. Launch comes with flexible, well-designed blocks for images, products, video, quotes, and more.

Learn more about sections and blocks  

Preview of Online Store 2.0 enabled theme editor.

This theme is great for

Dropshippers
Designed specifically for dropshippers
Quick setup
Theme setup steps are minimal to allow for quick launch
Visual storytelling
Designed to showcase images to support visual brand storytelling

Marketing and conversion

  • Promo banners
  • Recommended products

Merchandising

  • High-resolution images
  • Product tabs
  • Slideshow

Product discovery

  • Breadcrumbs
  • Recommended products
  • Sticky header

61 reviews

85% positive

  • 52 positive reviews
  • 1 neutral reviews
  • 8 negative reviews
Write a review
Elwing Boards Dec 14, 2016

Great theme, but even better support team. The only missing thing for me is a language selection button...

Hydroviv Dec 13, 2016

The creative either works for your site, or it doesn't. For us, it works well! The thing that I do want to point to is the support that Pixel Union offered myself and my designer. We are not developers, and we were trying to use an app that was making things look weird. We asked Pixel Union for some advice, and instead they just went ahead fixed it for us. A+

PowerCharge Dec 13, 2016

Really enjoying this theme. It's not the most flexible, but I really like the pre-built homepage sections. You can quickly build a homepage that is super attractive and informative. Biggest gripe was that I had to do some CSS editing in order to have product titles and prices appear without having to hover over each individually. Simple fix, but I'm not sure why it was designed like that.

Kadabra Vape Dec 13, 2016

This theme is disappointingly inflexible. Coming from Wordpress to Shopify, not only am I shocked at how difficult/limited customization is, but the price is also crazy - $180 for this very rigid theme, approx. $60 for something like Avada on Wordpress which is almost infinitely flexible. I am leaving and won't be coming back. Launch did Shopify no favors in my impression of this platform...

This theme is supported by Pixel Union

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Release notes

No release notes available for this theme.

Stores using Launch

Build with confidence — the Theme Store promise

What’s included with every theme on the Theme Store

Works with the latest Shopify features

Themes on the Shopify Theme Store are guaranteed to stay up to date and work with Shopify’s ever-growing feature set.

Speed-tested and approved

Every theme in the Theme Store meets Shopify’s performance standards, ensuring a faster shopping experience for your buyers.

Unlimited free trial

Try the theme for free with your own products, brand colors, and customizations. One-time payment of $220 if you publish the theme to your store.

Free high-resolution photos

Demo stores aren’t included, but you can get free stock photos from Shopify Burst.

Free theme updates

Get the latest theme features and fixes from the Theme Store. You can redownload your purchase at any time.

Non-expiring license for one store

Your payment entitles you to use the theme on a single store, and keep it as long as you like.

More themes made for Visual storytelling

More themes by Pixel Union

Startup theme

The Tech style of the Startup theme
Mobile preview for Launch in the "Tech" style
Startup $220 USD

Dropshippers, Quick setup, Selling internationally

Atlantic theme

The Organic style of the Atlantic theme
Mobile preview for Launch in the "Organic" style
Atlantic $240 USD

Editorial content, High-volume stores, Physical stores