Launch

Designed to scale startups into successful online stores

Great for

  • Health and beauty, Home and garden, Sports and recreation
  • Small catalogs
  • Dropshippers, Quick setup, Visual storytelling

$220 USD

Unlimited free trial. Pay if you publish.

Great for

  • Health and beauty, Home and garden, Sports and recreation
  • Small catalogs
  • Dropshippers, Quick setup, Visual storytelling

Theme highlights

Create a beautiful store fast

Eager to share your small or single product line with the world? This theme’s no-fuss design will help you launch a polished store quickly.

Fall in love with your product

Launch features unique functionalities that help boost pre-sales, launch kickstarter campaigns, and foster product and brand education.

It's all about the details

Give customers the information they need by displaying technical specifications and product details in product pages and the homepage.

Online Store 2.0

The new standard in customizability and speed

Use drag-and-drop sections and blocks to create custom pages throughout your store without special coding. Launch comes with flexible, well-designed blocks for images, products, video, quotes, and more.

Learn more about sections and blocks 
Preview of Online Store 2.0 enabled theme editor.

This theme is great for

Dropshippers
Designed specifically for dropshippers
Quick setup
Theme setup steps are minimal to allow for quick launch
Visual storytelling
Designed to showcase images to support visual brand storytelling

Marketing and conversion

  • Promo banners
  • Recommended products

Merchandising

  • High-resolution images
  • Product tabs
  • Slideshow

Product discovery

  • Breadcrumbs
  • Recommended products
  • Sticky header

Online Store 2.0

The new standard in customizability and speed

Use drag-and-drop sections and blocks to create custom pages throughout your store without special coding. Launch comes with flexible, well-designed blocks for images, products, video, quotes, and more.

Learn more about sections and blocks 
Preview of Online Store 2.0 enabled theme editor.

This theme is great for

Dropshippers
Designed specifically for dropshippers
Quick setup
Theme setup steps are minimal to allow for quick launch
Visual storytelling
Designed to showcase images to support visual brand storytelling

Marketing and conversion

  • Promo banners
  • Recommended products

Merchandising

  • High-resolution images
  • Product tabs
  • Slideshow

Product discovery

  • Breadcrumbs
  • Recommended products
  • Sticky header

63 reviews

86% positive

  • 54 positive reviews
  • 1 neutral reviews
  • 8 negative reviews
Write a review
3D REALE Apr 19, 2022

Abbiamo avuto un problema con il form della pagina contatti, ma hanno risolto subito tutto :)

Basic Revolution Feb 08, 2022

Love the look, easy to use, and support was very helpful!

Beacon Light Dec 17, 2021

Overall Corey and Frankie were super quick and helpful with our questions/concerns. Corey was able to determine whether a bug was being caused from an app or the theme right away and has helped us move forward with our development!

Life With Paint Aug 10, 2021

Norm is fantastic. He's been super helpful on getting my theme customized, very responsive, and goes above and beyond. I've bought Pixel Union's Launch theme three times now, it is that good.

This theme is supported by Pixel Union

Have a question about this theme?

Release notes

Version 7.1.0 - April 20, 2022

We've added support for dynamic sections across all templates, custom liquid blocks in product sections, and added support for new boolean filter types on collection and search pages.

Added

  • Sections formerly limited to the home page, product page, and custom pages can now be added to all templates.
  • We added compatibility for boolean metafields (e.g. true or false) so they can now be included in filters for collections and search results.
  • We added a new dynamic slideshow section to work with any JSON template.
  • We added a new setting for the header to contain the navigation items in a collapsed menu drawer.
  • We added a custom liquid block option to the featured product and static product sections.

Changed

  • Adjusted the newsletter section to become dynamic and compatible with any JSON template.
  • Enhanced the product goal feature so it can be set up within product pages and featured product sections independent from the theme’s global product goal.
  • Navigation style no longer changes based on header content and merchants have the option to contain the navigation items in a collapsed menu drawer.

Fixes and improvements

  • Enhanced the header cart icon to count dynamically updates after adding an item to the cart.
  • The cart page will now render an error message for items when trying to add more than what’s available.
  • Tab headings included no longer extend past the window.
  • Improved spacing between breadcrumbs and sections across templates.
  • No longer a horizontal scroll when the rich text section’s width setting is adjusted.
  • Reduced layout shift for header and slideshow resulting in improved performance.
  • Testimonials section remains centered across different screen sizes.
  • Cart page will now show the original price and the sale price for sale items.
  • For tablets, submenu links from the header navigation now go to the correct page.
  • Improved design for order tables in customer account pages.

Version 7.0.1 - January 31, 2022

We have updated the currency selector to use country names in addition to currency codes

Changed

  • We have updated the currency selector to use country names in addition to currency codes

Stores using Launch

Build with confidence — the Theme Store promise

What’s included with every theme on the Theme Store

Works with the latest Shopify features

Themes on the Shopify Theme Store are guaranteed to stay up to date and work with Shopify’s ever-growing feature set.

Speed-tested and approved

Every theme in the Theme Store meets Shopify’s performance standards, ensuring a faster shopping experience for your buyers.

Unlimited free trial

Try the theme for free with your own products, brand colors, and customizations. One-time payment of $220 if you publish the theme to your store.

Free high-resolution photos

Demo stores aren’t included, but you can get free stock photos from Shopify Burst.

Free theme updates

Get the latest theme features and fixes from the Theme Store. You can redownload your purchase at any time.

Non-expiring license for one store

Your payment entitles you to use the theme on a single store, and keep it as long as you like.

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