Launch

Designed to scale startups into successful online stores

Includes support for:

  • Store locator
  • Age verifier
  • Sticky header
  • Breadcrumbs

See all features here

$240 USD

Unlimited free trial. Pay if you publish.

Includes support for:

  • Store locator
  • Age verifier
  • Sticky header
  • Breadcrumbs

See all features here

Theme highlights

Create a beautiful store fast

Eager to share your small or single product line with the world? This theme’s no-fuss design will help you launch a polished store quickly.

Fall in love with your product

Launch features unique app-like tools that help boost pre-sales, launch kickstarter campaigns, and foster product and brand education.

It's all about the details

Give customers the information they need by displaying technical specifications and product details in product pages and the homepage.

Online Store 2.0

The new standard in customizability and speed

Use drag-and-drop sections and blocks to create custom pages throughout your store without special coding. Launch comes with flexible, well-designed blocks for images, products, video, quotes, and more.

Learn more about sections and blocks 
Preview of Online Store 2.0 enabled theme editor.

This theme is great for

Quick setup
Theme setup steps are minimal to allow for quick launch
Flash sales
Designed with features for running time-based promotions
Not-for-profits
Designed for stores that raise money for a social or charitable purpose

Cart and checkout

  • In-store pickups
  • Pre-order

Marketing and conversion

  • Age verifier
  • FAQ page
  • Promo banners
  • Recommended products
  • Store locator

Merchandising

  • High-resolution images
  • Ingredients or nutritional information
  • Product tabs
  • Product videos
  • Slideshow
  • Usage information

Product discovery

  • Breadcrumbs
  • Product filtering and sorting
  • Recommended products
  • Sticky header

Online Store 2.0

The new standard in customizability and speed

Use drag-and-drop sections and blocks to create custom pages throughout your store without special coding. Launch comes with flexible, well-designed blocks for images, products, video, quotes, and more.

Learn more about sections and blocks 
Preview of Online Store 2.0 enabled theme editor.

This theme is great for

Quick setup
Theme setup steps are minimal to allow for quick launch
Flash sales
Designed with features for running time-based promotions
Not-for-profits
Designed for stores that raise money for a social or charitable purpose

Cart and checkout

  • In-store pickups
  • Pre-order

Marketing and conversion

  • Age verifier
  • FAQ page
  • Promo banners
  • Recommended products
  • Store locator

Merchandising

  • High-resolution images
  • Ingredients or nutritional information
  • Product tabs
  • Product videos
  • Slideshow
  • Usage information

Product discovery

  • Breadcrumbs
  • Product filtering and sorting
  • Recommended products
  • Sticky header

69 reviews

87% positive

  • 60 positive reviews
  • 1 neutral reviews
  • 8 negative reviews
Write a review
Snap Studio Dec 23, 2022

Super happy with this theme. It's slick, modern and modular. We only sell a couple of products and it works fantastic to showcase them boldly on the home page, and then route into their respective product pages. The flexibility of the home page is what we have been the most impressed with, and it has accommodated our needs. Plus, the team is super responsive and helpful if you have any questions!

NightBlazr Nov 24, 2022

After spending a while researching best theme for my shop, Launch was chosen. Worked really well for me, support has been great. No complaints.

VIVOTEK Vortex Nov 24, 2022

Good service, solve the problem of the external link for me.

PureStrike Golf Tees Sep 05, 2022

Lots of choice to customize my theme. Great response from PixelUnion Support when I ran into trouble with my website.

This theme is supported by Pixel Union

Have a question about this theme?

Release notes

Version 7.4.0 - January 16, 2023

We've added support for image focal points and renamed "Recommended products" to "Related products".

Added

  • Added image focal point support.

Changed

  • Renamed "Recommended products" to "Related products".

Version 7.3.0 - November 10, 2022

We've added a new Age gate feature.

Added

  • Added Age gate.

Version 7.2.0 - October 19, 2022

We've added a new Complementary products block to product pages.

Added

  • Added Complementary products block.

Stores using Launch

Build with confidence — the Theme Store promise

What’s included with every theme on the Theme Store

Works with the latest Shopify features

Themes on the Shopify Theme Store are guaranteed to stay up to date and work with Shopify’s ever-growing feature set.

Speed-tested and approved

Every theme in the Theme Store meets Shopify’s performance standards, ensuring a faster shopping experience for your buyers.

Unlimited free trial

Try the theme for free with your own products, brand colors, and customizations. One-time payment of $240 if you publish the theme to your store.

Free high-resolution photos

Demo stores aren’t included, but you can get free stock photos from Shopify Burst.

Free theme updates

Get the latest theme features and fixes from the Theme Store. You can redownload your purchase at any time.

Non-expiring license for one store

Your payment entitles you to use the theme on a single store, and keep it as long as you like.