Launch

Designed to scale startups into successful online stores

Great for

  • Electronics, Food and drink, Sports and recreation
  • Any catalog size

$220 USD

Unlimited free trial. Pay if you publish.

Great for

  • Electronics, Food and drink, Sports and recreation
  • Any catalog size

Online Store 2.0

The new standard in customizability and speed

Use drag-and-drop sections and blocks to create custom pages throughout your store without special coding. Launch comes with flexible, well-designed blocks for images, products, video, quotes, and more.

Learn more about sections and blocks  

Preview of Online Store 2.0 enabled theme editor.

Online Store 2.0

The new standard in customizability and speed

Use drag-and-drop sections and blocks to create custom pages throughout your store without special coding. Launch comes with flexible, well-designed blocks for images, products, video, quotes, and more.

Learn more about sections and blocks  

Preview of Online Store 2.0 enabled theme editor.

60 reviews

85% positive

  • 51 positive reviews
  • 1 neutral reviews
  • 8 negative reviews
Write a review
Hydroviv Dec 13, 2016

The creative either works for your site, or it doesn't. For us, it works well! The thing that I do want to point to is the support that Pixel Union offered myself and my designer. We are not developers, and we were trying to use an app that was making things look weird. We asked Pixel Union for some advice, and instead they just went ahead fixed it for us. A+

PowerCharge Dec 13, 2016

Really enjoying this theme. It's not the most flexible, but I really like the pre-built homepage sections. You can quickly build a homepage that is super attractive and informative. Biggest gripe was that I had to do some CSS editing in order to have product titles and prices appear without having to hover over each individually. Simple fix, but I'm not sure why it was designed like that.

Kadabra Vape Dec 13, 2016

This theme is disappointingly inflexible. Coming from Wordpress to Shopify, not only am I shocked at how difficult/limited customization is, but the price is also crazy - $180 for this very rigid theme, approx. $60 for something like Avada on Wordpress which is almost infinitely flexible. I am leaving and won't be coming back. Launch did Shopify no favors in my impression of this platform...

Flavor Flights Aug 30, 2016

Fresh, Modern, a great fit for both service and physical product stores. Lots of opportunities to show off large images. Support service is responsive. www.flavorflights.com

This theme is supported by Pixel Union

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Stores using Launch

Build with confidence — the Theme Store promise

What’s included with every theme on the Theme Store

Works with the latest Shopify features

Themes on the Shopify Theme Store are guaranteed to stay up to date and work with Shopify’s ever-growing feature set.

Speed-tested and approved

Every theme in the Theme Store meets Shopify’s performance standards, ensuring a faster shopping experience for your buyers.

Unlimited free trial

Try the theme for free with your own products, brand colors, and customizations. One-time payment of $220 if you publish the theme to your store.

Free high-resolution photos

Demo stores aren’t included, but you can get free stock photos from Shopify Burst.

Free theme updates

Get the latest theme features and fixes from the Theme Store. You can redownload your purchase at any time.

Non-expiring license for one store

Your payment entitles you to use the theme on a single store, and keep it as long as you like.

More themes by Pixel Union

Startup theme

The Tech style of the Startup theme
Mobile preview for Launch in the "Tech" style
Startup $220 USD

Dropshippers, Quick setup, Selling internationally

Atlantic theme

The Organic style of the Atlantic theme
Mobile preview for Launch in the "Organic" style
Atlantic $240 USD

Editorial content, High-volume stores, Physical stores