Launch

Designed to scale startups into successful online stores

Great for

  • Electronics, Food and drink, Sports and recreation
  • Any catalog size

$220 USD

Unlimited free trial. Pay if you publish.

Great for

  • Electronics, Food and drink, Sports and recreation
  • Any catalog size

Online Store 2.0

The new standard in customizability and speed

Use drag-and-drop sections and blocks to create custom pages throughout your store without special coding. Launch comes with flexible, well-designed blocks for images, products, video, quotes, and more.

Learn more about sections and blocks  

Preview of Online Store 2.0 enabled theme editor.

Online Store 2.0

The new standard in customizability and speed

Use drag-and-drop sections and blocks to create custom pages throughout your store without special coding. Launch comes with flexible, well-designed blocks for images, products, video, quotes, and more.

Learn more about sections and blocks  

Preview of Online Store 2.0 enabled theme editor.

60 reviews

85% positive

  • 51 positive reviews
  • 1 neutral reviews
  • 8 negative reviews
Write a review
agoy UK Mar 05, 2020

The service was great; especially Norm and Hannah were very helpful and patient. We thought it was about time for us to drop the Launch theme and to go with a more comprehensive one but through their help and encouragement, we realized that what we really need was actually a hands-on practice ourselves. Now, we are very happy with our new look!

Life With Paint Aug 28, 2019

Really solid. Great support, helped me with a lot of customizations.

Kimber Doll AU May 23, 2019

WORST COMPANY EVER! They don’t support their customers, they just take your money and run with it. Launch by pixel union is a joke! Theme looks great on the outside, but it’s full of bugs that the developers will do everything they can to avoid helping you. Do yourself a favour and avoid anything made by Pixel union like the plague. Unhelpful support that play dumb to obvious issues.

Concetto è May 08, 2019

Too many bugs are coming up. Even basic functions like "register account", "reset account password"... Then, since those bugs need to be fixed , I tried to activate the password page and... It doesn't work... another bug? They told me that with the next theme update everything would be ok, but in the mean time I already did a lot of customization to the theme.. Not Happy

This theme is supported by Pixel Union

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Stores using Launch

Build with confidence — the Theme Store promise

What’s included with every theme on the Theme Store

Works with the latest Shopify features

Themes on the Shopify Theme Store are guaranteed to stay up to date and work with Shopify’s ever-growing feature set.

Speed-tested and approved

Every theme in the Theme Store meets Shopify’s performance standards, ensuring a faster shopping experience for your buyers.

Unlimited free trial

Try the theme for free with your own products, brand colors, and customizations. One-time payment of $220 if you publish the theme to your store.

Free high-resolution photos

Demo stores aren’t included, but you can get free stock photos from Shopify Burst.

Free theme updates

Get the latest theme features and fixes from the Theme Store. You can redownload your purchase at any time.

Non-expiring license for one store

Your payment entitles you to use the theme on a single store, and keep it as long as you like.

More themes by Pixel Union

Pacific theme

The Bold style of the Pacific theme
Mobile preview for Launch in the "Bold" style
Pacific $220 USD

Editorial content, High-volume stores, Physical stores

Atlantic theme

The Organic style of the Atlantic theme
Mobile preview for Launch in the "Organic" style
Atlantic $240 USD

Editorial content, High-volume stores, Physical stores