Launch

Designed to scale startups into successful online stores

Great for

  • Electronics, Food and drink, Sports and recreation
  • Any catalog size

$220 USD

Unlimited free trial. Pay if you publish.

Great for

  • Electronics, Food and drink, Sports and recreation
  • Any catalog size

Online Store 2.0

The new standard in customizability and speed

Use drag-and-drop sections and blocks to create custom pages throughout your store without special coding. Launch comes with flexible, well-designed blocks for images, products, video, quotes, and more.

Learn more about sections and blocks  

Preview of Online Store 2.0 enabled theme editor.

Online Store 2.0

The new standard in customizability and speed

Use drag-and-drop sections and blocks to create custom pages throughout your store without special coding. Launch comes with flexible, well-designed blocks for images, products, video, quotes, and more.

Learn more about sections and blocks  

Preview of Online Store 2.0 enabled theme editor.

60 reviews

85% positive

  • 51 positive reviews
  • 1 neutral reviews
  • 8 negative reviews
Write a review
KitMaii Oct 02, 2018

Very happy with look and feel of theme and so impressed with the customer service! Susie has been wonderful answering our questions and giving advice. We are beginners, definitely no coding experience and we are thankful for the support provided by Pixel Union and looking forward to using our site going forward.

SHOO-FOO, the softness of bamboo Sep 30, 2018

Launch is a great theme, easy & fun to use! And even better, the customer support at Pixel Union is amazing. Very responsive, friendly and truly helpful in many ways. I am looking forward to use this theme to its utmost over time.

Solis Pain Relief System Sep 18, 2018

Theme is easy to use and straightforward. Support team has been great! Responsive to questions and quickly helped us accomplish a small element of customization.

Dry Rub Sep 14, 2018

Great theme and awesome support. The tech is quite customizable and every interaction with customer support has been positive.

This theme is supported by Pixel Union

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Stores using Launch

Build with confidence — the Theme Store promise

What’s included with every theme on the Theme Store

Works with the latest Shopify features

Themes on the Shopify Theme Store are guaranteed to stay up to date and work with Shopify’s ever-growing feature set.

Speed-tested and approved

Every theme in the Theme Store meets Shopify’s performance standards, ensuring a faster shopping experience for your buyers.

Unlimited free trial

Try the theme for free with your own products, brand colors, and customizations. One-time payment of $220 if you publish the theme to your store.

Free high-resolution photos

Demo stores aren’t included, but you can get free stock photos from Shopify Burst.

Free theme updates

Get the latest theme features and fixes from the Theme Store. You can redownload your purchase at any time.

Non-expiring license for one store

Your payment entitles you to use the theme on a single store, and keep it as long as you like.

More themes by Pixel Union

Startup theme

The Tech style of the Startup theme
Mobile preview for Launch in the "Tech" style
Startup $220 USD

Dropshippers, Quick setup, Selling internationally

Pacific theme

The Bold style of the Pacific theme
Mobile preview for Launch in the "Bold" style
Pacific $220 USD

Editorial content, High-volume stores, Physical stores