Launch

Designed to scale startups into successful online stores

Great for

  • Electronics, Food and drink, Sports and recreation
  • Any catalog size

$220 USD

Unlimited free trial. Pay if you publish.

Great for

  • Electronics, Food and drink, Sports and recreation
  • Any catalog size

Online Store 2.0

The new standard in customizability and speed

Use drag-and-drop sections and blocks to create custom pages throughout your store without special coding. Launch comes with flexible, well-designed blocks for images, products, video, quotes, and more.

Learn more about sections and blocks  

Preview of Online Store 2.0 enabled theme editor.

Online Store 2.0

The new standard in customizability and speed

Use drag-and-drop sections and blocks to create custom pages throughout your store without special coding. Launch comes with flexible, well-designed blocks for images, products, video, quotes, and more.

Learn more about sections and blocks  

Preview of Online Store 2.0 enabled theme editor.

60 reviews

85% positive

  • 51 positive reviews
  • 1 neutral reviews
  • 8 negative reviews
Write a review
HiTech Aesthetics Sep 13, 2018

Really happy with the theme and ease of use. Support have been fantastic, quick and helpful. I got some custom code for the product pages done by Storetasker which has made it even better. Was a little pricey for adding functionality that I was looking for. But it seems all themes, in general, lack a little extra flexibility within the product pages. Great result.

BrazzCare Jun 29, 2018

The theme is great and very intuitive. The support term is AMAZING, they have answered all of my questions and were really helpful when I faced difficulties ! If you are looking for a nice theme for your store, definitely do not hesitate!

Revolutionworks Jun 21, 2018

This theme has been just perfect for us. We first used the theme as a "holding" website, flipped it into a crowdfunding support version, and now are using it directly as a selling website. We moved from one version to the next with no downtime - perfect. The best thing was, apart from how cool it looked, was the support. Fast, friendly and super helpful, they even tweaked the theme just for us.

Little Cloud Kites Feb 17, 2018

We appreciate the elegant design, particularly the alternating descriptive sections. It is a handsome theme, and tech support has been superb. Thank you Pixel Union.

This theme is supported by Pixel Union

Have a question about this theme?

Stores using Launch

Build with confidence — the Theme Store promise

What’s included with every theme on the Theme Store

Works with the latest Shopify features

Themes on the Shopify Theme Store are guaranteed to stay up to date and work with Shopify’s ever-growing feature set.

Speed-tested and approved

Every theme in the Theme Store meets Shopify’s performance standards, ensuring a faster shopping experience for your buyers.

Unlimited free trial

Try the theme for free with your own products, brand colors, and customizations. One-time payment of $220 if you publish the theme to your store.

Free high-resolution photos

Demo stores aren’t included, but you can get free stock photos from Shopify Burst.

Free theme updates

Get the latest theme features and fixes from the Theme Store. You can redownload your purchase at any time.

Non-expiring license for one store

Your payment entitles you to use the theme on a single store, and keep it as long as you like.

More themes by Pixel Union

Atlantic theme

The Organic style of the Atlantic theme
Mobile preview for Launch in the "Organic" style
Atlantic $240 USD

Editorial content, High-volume stores, Physical stores

Editions theme

The Spring style of the Editions theme
Mobile preview for Launch in the "Spring" style
Editions $150 USD

Not-for-profits, Physical stores, Quick setup