Launch

Designed to scale startups into successful online stores

Great for

  • Electronics, Food and drink, Sports and recreation
  • Any catalog size

$220 USD

Unlimited free trial. Pay if you publish.

Great for

  • Electronics, Food and drink, Sports and recreation
  • Any catalog size

Online Store 2.0

The new standard in customizability and speed

Use drag-and-drop sections and blocks to create custom pages throughout your store without special coding. Launch comes with flexible, well-designed blocks for images, products, video, quotes, and more.

Learn more about sections and blocks  

Preview of Online Store 2.0 enabled theme editor.

Online Store 2.0

The new standard in customizability and speed

Use drag-and-drop sections and blocks to create custom pages throughout your store without special coding. Launch comes with flexible, well-designed blocks for images, products, video, quotes, and more.

Learn more about sections and blocks  

Preview of Online Store 2.0 enabled theme editor.

60 reviews

85% positive

  • 51 positive reviews
  • 1 neutral reviews
  • 8 negative reviews
Write a review
Toolaloo Jan 26, 2018

Beautiful theme. The support team extremely responsive and helpful. Highly Recommend.

The Ride Bikes Jan 16, 2018

The support has been absolutely wonderful using this theme. I have had several small questions relating to the code and some minor changes I wanted to make. Steve at Pixel Union went above and beyond every time to help me with my questions. His responsiveness and willingness to help really set this theme apart for me. Thanks Steve!

Account Pigeon Jan 06, 2018

Amazing Support, I highly recommend this theme

CELLB9 PreveCeutical Medical Inc Dec 14, 2017

The theme is perfect for single items (and more). Any challenges that came up requiring dev Pixel Union support handled immediately. I didn't expect the level of assistance they provided, it was fantastic. Will definitely use their templates for other projects.

This theme is supported by Pixel Union

Have a question about this theme?

Stores using Launch

Build with confidence — the Theme Store promise

What’s included with every theme on the Theme Store

Works with the latest Shopify features

Themes on the Shopify Theme Store are guaranteed to stay up to date and work with Shopify’s ever-growing feature set.

Speed-tested and approved

Every theme in the Theme Store meets Shopify’s performance standards, ensuring a faster shopping experience for your buyers.

Unlimited free trial

Try the theme for free with your own products, brand colors, and customizations. One-time payment of $220 if you publish the theme to your store.

Free high-resolution photos

Demo stores aren’t included, but you can get free stock photos from Shopify Burst.

Free theme updates

Get the latest theme features and fixes from the Theme Store. You can redownload your purchase at any time.

Non-expiring license for one store

Your payment entitles you to use the theme on a single store, and keep it as long as you like.

More themes by Pixel Union

Atlantic theme

The Organic style of the Atlantic theme
Mobile preview for Launch in the "Organic" style
Atlantic $240 USD

Editorial content, High-volume stores, Physical stores

Editions theme

The Spring style of the Editions theme
Mobile preview for Launch in the "Spring" style
Editions $150 USD

Not-for-profits, Physical stores, Quick setup