Launch

by Pixel Union

Release notes

Version 7.3.0 November 10, 2022

$170 USD

Designed to scale startups into successful online stores

Includes support for:

  • Store locator
  • Age verifier
  • Sticky header
  • Breadcrumbs
  • See all features here

Unlimited free trial. Pay if you publish.

Includes support for:

  • Store locator
  • Age verifier
  • Sticky header
  • Breadcrumbs
  • See all features here

Theme highlights

Create a beautiful store fast

Eager to share your small or single product line with the world? This theme’s no-fuss design will help you launch a polished store quickly.

Fall in love with your product

Launch features unique app-like tools that help boost pre-sales, launch kickstarter campaigns, and foster product and brand education.

Limited-time offer

Try Launch in your store this Fall and save over 25% when you buy!

This theme is great for

  • Quick setup: Theme setup steps are minimal to allow for quick launch
  • Flash sales: Designed with features for running time-based promotions
  • Not-for-profits: Designed for stores that raise money for a social or charitable purpose

Cart and checkout

  • In-store pickups
  • Pre-order

Marketing and conversion

  • Age verifier
  • FAQ page
  • Promo banners
  • Recommended products
  • Store locator

Merchandising

  • High-resolution images
  • Ingredients or nutritional information
  • Product tabs
  • Product videos
  • Slideshow
  • Usage information

Product discovery

  • Breadcrumbs
  • Product filtering and sorting
  • Recommended products
  • Sticky header

This theme is great for

  • Quick setup: Theme setup steps are minimal to allow for quick launch
  • Flash sales: Designed with features for running time-based promotions
  • Not-for-profits: Designed for stores that raise money for a social or charitable purpose

Cart and checkout

  • In-store pickups
  • Pre-order

Marketing and conversion

  • Age verifier
  • FAQ page
  • Promo banners
  • Recommended products
  • Store locator

Merchandising

  • High-resolution images
  • Ingredients or nutritional information
  • Product tabs
  • Product videos
  • Slideshow
  • Usage information

Product discovery

  • Breadcrumbs
  • Product filtering and sorting
  • Recommended products
  • Sticky header

69 reviews

87% positive

  • 60 positive reviews
  • 1 neutral reviews
  • 8 negative reviews
Write a review
KitMaii Apr 23, 2023

We love the look and feel of "Launch" and it is easy to manoeuvre and set things up, with many options. Really happy with the the customer support (thank you Byanca). Really good advice and clear instructions on what to do. We have really appreciated this.

Snap Studio Dec 23, 2022

Super happy with this theme. It's slick, modern and modular. We only sell a couple of products and it works fantastic to showcase them boldly on the home page, and then route into their respective product pages. The flexibility of the home page is what we have been the most impressed with, and it has accommodated our needs. Plus, the team is super responsive and helpful if you have any questions!

NightBlazr Nov 24, 2022

After spending a while researching best theme for my shop, Launch was chosen. Worked really well for me, support has been great. No complaints.

VIVOTEK Vortex Nov 24, 2022

Good service, solve the problem of the external link for me.

This theme is supported by Pixel Union

Release notes

Version 7.3.0 November 10, 2022

We've added a new Age gate feature.

Added

  • Added Age gate.

Version 7.2.0 October 19, 2022

We've added a new Complementary products block to product pages.

Added

  • Added Complementary products block.

Version 7.1.0 April 20, 2022

We've added support for dynamic sections across all templates, custom liquid blocks in product sections, and added support for new boolean filter types on collection and search pages.

Added

  • Sections formerly limited to the home page, product page, and custom pages can now be added to all templates.
  • We added compatibility for boolean metafields (e.g. true or false) so they can now be included in filters for collections and search results.
  • We added a new dynamic slideshow section to work with any JSON template.
  • We added a new setting for the header to contain the navigation items in a collapsed menu drawer.
  • We added a custom liquid block option to the featured product and static product sections.

Changed

  • Adjusted the newsletter section to become dynamic and compatible with any JSON template.
  • Enhanced the product goal feature so it can be set up within product pages and featured product sections independent from the theme’s global product goal.
  • Navigation style no longer changes based on header content and merchants have the option to contain the navigation items in a collapsed menu drawer.

Fixes and improvements

  • Enhanced the header cart icon to count dynamically updates after adding an item to the cart.
  • The cart page will now render an error message for items when trying to add more than what’s available.
  • Tab headings included no longer extend past the window.
  • Improved spacing between breadcrumbs and sections across templates.
  • No longer a horizontal scroll when the rich text section’s width setting is adjusted.
  • Reduced layout shift for header and slideshow resulting in improved performance.
  • Testimonials section remains centered across different screen sizes.
  • Cart page will now show the original price and the sale price for sale items.
  • For tablets, submenu links from the header navigation now go to the correct page.
  • Improved design for order tables in customer account pages.

Stores using Launch

Build with confidence — the Theme Store promise

What’s included with every theme on the Theme Store

  • Works with the latest Shopify features

    Themes on the Shopify Theme Store are guaranteed to stay up to date and work with Shopify’s ever-growing feature set.

  • Speed-tested and approved

    Every theme in the Theme Store meets Shopify’s performance standards, ensuring a faster shopping experience for your buyers.

  • Unlimited free trial

    Try the theme for free with your own products, brand colors, and customizations. One-time payment of $170 if you publish the theme to your store.

  • Free high-resolution photos

    Demo stores aren’t included, but you can get free stock photos from Shopify Burst.

  • Free theme updates

    Get the latest theme features and fixes from the Theme Store. You can redownload your purchase at any time.

  • Non-expiring license for one store

    Your payment entitles you to use the theme on a single store, and keep it as long as you like.