Luxe

$480 USD

Unlimited free trial. Pay if you publish.

A premium theme designed for luxury and high-end brands

Reviews (29)
100% positive
Developer
Winter Studio

Release notes

Last updated May 16, 2025 Version 9.0.0
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Release notes

Last updated May 16, 2025 Version 9.0.0

Theme highlights

Create premium landing pages

Make instant impact with beautiful video and image banners. Combine image effects and advanced layout options to craft your look.

Craft a high-end look & feel

Make your products and brand stand out with a refined aesthetic and built-in features such as filters, badges and product color swatches.

Make impact with video

Choose from over 8 pre-built video sections to feature seamless autoplaying video in various creative layouts throughout your store.

This theme is great for

  • Editorial content: Optimized for longer-form text sections to support brand storytelling
  • Visual storytelling: Designed to showcase images to support visual brand storytelling
  • Quick setup: Theme setup steps are minimal to allow for quick launch

Cart and checkout

  • Cart notes
  • In-store pickups
  • Quick buy
  • Sign in with Shop
  • Slide-out cart
  • Sticky cart

Marketing and conversion

  • Blogs
  • Cross-selling
  • EU translations (EN, FR, IT, DE, ES)
  • FAQ page
  • In-menu promos
  • Press coverage
  • Product badges
  • Promo banners
  • Promo popups
  • Promo tiles
  • Quick view
  • Recommended products
  • Stock counter
  • Trust badges

Merchandising

  • Animation
  • Color swatches
  • High-resolution images
  • Image galleries
  • Image hotspot
  • Image rollover
  • Image zoom
  • Ingredients or nutritional information
  • Lookbooks
  • Product options
  • Product tabs
  • Product videos
  • Shipping/delivery information
  • Size chart
  • Slideshow

Product discovery

  • Breadcrumbs
  • Collection page navigation
  • Enhanced search
  • Mega menu
  • Product filtering and sorting
  • Recommended products
  • Sticky header
  • Swatch filters

This theme is great for

  • Editorial content: Optimized for longer-form text sections to support brand storytelling
  • Visual storytelling: Designed to showcase images to support visual brand storytelling
  • Quick setup: Theme setup steps are minimal to allow for quick launch

Cart and checkout

  • Cart notes
  • In-store pickups
  • Quick buy
  • Sign in with Shop
  • Slide-out cart
  • Sticky cart

Marketing and conversion

  • Blogs
  • Cross-selling
  • EU translations (EN, FR, IT, DE, ES)
  • FAQ page
  • In-menu promos
  • Press coverage
  • Product badges
  • Promo banners
  • Promo popups
  • Promo tiles
  • Quick view
  • Recommended products
  • Stock counter
  • Trust badges

Merchandising

  • Animation
  • Color swatches
  • High-resolution images
  • Image galleries
  • Image hotspot
  • Image rollover
  • Image zoom
  • Ingredients or nutritional information
  • Lookbooks
  • Product options
  • Product tabs
  • Product videos
  • Shipping/delivery information
  • Size chart
  • Slideshow

Product discovery

  • Breadcrumbs
  • Collection page navigation
  • Enhanced search
  • Mega menu
  • Product filtering and sorting
  • Recommended products
  • Sticky header
  • Swatch filters

29 reviews

100% positive

  • 29 positive reviews
  • 0 neutral reviews
  • 0 negative reviews
Write a review
Duylo
3 days ago

By far the best Shopify tamplate. Easy, complete, beautiful. Extraordinary efficient support by WinterStudio staff

C.L.K Equestrian
9 days ago

Incredibly easy to use, with a clean-cut, polished look—perfect for representing our brand!

Expo Nova
10 days ago

⭐️⭐️⭐️⭐️⭐️ – The Best Shopify Theme, Hands Down We couldn't be happier with the Luxe theme! It’s incredibly versatile, beautifully designed, and packed with features that make it easy to create a premium shopping experience. What really sets it apart is how effortlessly it adapts to our brand — it truly feels custom-made. The support team is phenomenal :)

Wixii
Apr 23, 2025

Its elegant, high-end design instantly elevated our store, and the customisation options are intuitive and powerful. What truly sets Winter Studio apart is their exceptional customer service — responsive, helpful, and genuinely invested in our success. Highly recommend both the theme and the team behind it.

This theme is supported by Winter Studio

About
  • Office 2, The Old Town Hall, Church Street, Market Harborough, BFP, LE16 7AF, GB

Release notes

Version 9.0.0 May 16, 2025

Luxe Version 9.0.0 includes several new features to enhance the front-end user experience, and to continue to offer merchants as much creative control as possible over the design and set-up of their store.

Added

  • We've added support for Shopify's forthcoming update to colors, which will include an alpha slider on background colors.
  • Carousels: We've added a new optional setting to display a minimal horizontal trackbar. This can be activated on mobile and desktop independently. It also includes some simple styling options such as thickness and width settings.
  • Header: We've added the option of category collection images in the desktop dropdown. We've also increased the limit on vertical spacing of dropdown menu lists, to allow more spacing if wanted. Furthermore, single dropdown lists with a large number of items now automatically wrap into columns, to prevent overly long vertical lists.
  • Product: We've added some additional settings to the Product template. The media gallery can now be positioned on the right (on desktop) if preferred. Pop-up links now have a style setting with a choice of text, filled button or outline button. On the variant picker, you can now choose to display images instead of typical pills or dropdowns - this option makes the variant selector more visual.
  • Collection List: We've enhanced this section to include more options for image display and alignment.
  • Filters: We've added additional display options to collection filters. Labels can now be shown or hidden and the sort dropdown now includes some style options.
  • Blog template: We've improved the blog template by adding additional header layout settings and additional width settings. We've also added a new section to display related articles - this can be turned on or off on the blog template.
  • Multicolumn: We've improved this section to include an option of a carousel layout on desktop. Users with existing Multicolumn sections in their theme, please check your layouts and re-configure the settings if required.
  • Image with Text: The section can now include two buttons if required.
  • Pages: We've added additional width options on the Page template and Rich Text section.
  • Video: We've added a global setting for play button background opacity. This can be found in Theme Settings > Media. On the Video section we've added more options for the styling of play buttons.

Changed

  • The share function on blog posts has been updated to use native sharing. Users on devices such as iPhones will now see more personalised sharing options.

Fixes and other improvements

  • We've modified avatars on blog comments to prevent two letters showing when the comment author name was a single name.
  • We've improved vertical spacing/scaling on the Collection Lookbook section.

Version 8.1.0 April 4, 2025

Luxe is continuously being improved and refined based on user feedback and industry best practices. Luxe Version 8.1.0 includes several new features within the header and the product template, to enhance the front-end user experience and to offer merchants even more creative flexibility. This update also includes an important bug fix relating to the Quick Add component.

Added

  • We have added a number of new settings to the Header to add additional layout and interaction options. The new features include: A choice of sticky or scrolling header bar, a choice of hover or click for opening of the desktop dropdown, an additional dropdown style (in the form of a drawer), a choice of dropdown category font size choice, a choice of horizontal spacing for primary desktop menu links, and a choice of size for collection images within the menu. Overall, these new settings will give even more design flexibility within the Header.
  • On the product template, we have added additional options. The Pop-up block can now be set to open in the style of a drawer as opposed to a modal, if wanted. The Pop-up link can now include a choice of icons with pre-built icons included (arrow, info or measurement). The product description can now be set to open within a drawer, if preferred. Sticky Buy Buttons now have a setting for both horizontal and vertical padding, to allow the button to be fine-tuned further.
  • We have extended the layout options for the Featured Collection section and Collection Cards section; you can now specify 5 or 6 columns on desktop.

Fixes and other improvements

  • We have fixed an issue affecting the Quick Add component which was preventing the Add to Cart button from working after changing a variant such as size.
  • We have updated color swatches to ensure filters now work with colors specified via Shopify category metafields.
  • We have fixed a minor issue with font styles that was affecting fallback fonts on Safari when system fonts were specified in the theme typography settings.
  • We have improved the vertical alignment of scroll arrows on the Collection Sub Menu. We have also updated this section so that images display with the global media corner radius setting.
  • We have improved the layout of thumbnails within the product media gallery when viewed on very slim desktop screens.
  • We have fixed a minor visual issue in the Header, that the market selector button was not correctly correlating to the header color. This is now fixed and the color works correctly.
  • In the Footer we have added some spacing above the Follow on Shop button.
  • We have set a maximum width on section header paragraphs to prevent overly long lines of text.

Version 8.0.0 March 6, 2025

Luxe is continuously being improved and refined based on user feedback and industry best practices. Luxe Version 8.0.0 includes several new features to enhance the front-end user experience and to offer merchants even more creative options and flexibility with the design and set-up of their store.

Added

  • New section: Feature Icons. This new section is designed to showcase product features or brand USPs using icons and labels. The section includes a wide range of options for layout, icon sizing and icon arrangement. This section is available as a standalone section and also as an optional block on the product template.
  • We've added additional settings to the Logo Wall. Logo size and spacing can now be set specifically for mobile, tablet and desktop. We have also added additional layout options.
  • We have added additional typography options to the Header.
  • We have added support for reviews within product cards and on the product template. This new feature will work in conjunction with most popular product review apps. We've also added a new setting in the global theme settings to specify the star color on ratings.
  • We have added the option to display a language selector in the Header bar and/or drawer. This is in addition to the existing market selector.
  • On the Rich Text section we have added an opacity setting for the caption block.
  • We've added a maximum text width setting to the Slideshow, to give improved control over the width and flow of text.
  • We've added a swatch size setting for product swatches. Swatches can now be enlarged, if wanted. We have also added a setting for the swatch label position to give more flexibility.
  • We've added layout options to the product page quantity selector. The label can now be positioned inline with the selector for a more streamlined look, if wanted.
  • We've added a global setting for pagination thickness. Pagination thickness can now be set to 1px or 2px.
  • We've added a new option on the Image with Text and Video with Text sections, for text vertical alignment. This can now be set to top, middle or bottom for more flexibility/control over the design.

Changed

  • We have changed the way color swatches are set-up in the theme editor. You can now add a list of labels into the theme settings to enable swatches on specific variant options. For example if you want to display swatches for 'Material', you can add this word into the theme settings. Common words that might be added here are 'Color', 'Material' or 'Finish', but any word can now be used. This change will make setting up color swatches easier, especially for stores built in a non-English default language. If you are already using color swatches, please check the settings within your variant picker block, to ensure your label is listed - this will ensure swatches continue to display on your new copy of Luxe.

Fixes and other improvements

  • We have fixed an issue with video not autoplaying on the Collection Lookbook, when multiple instances of this section are used. Videos now autoplay as expected.
  • We have fixed an issue with the thumbnail position on the product gallery not working as expected.
  • We have adjusted and optimized the position of the menu button in the header, depending on the position and set-up of other elements. This update is designed to optimize horizontal space within the header, especially on mobile devices.
  • We have made several other minor improvements and refinements.
  • We fixed an issue with the pagination color on the Multicolumn section not displaying in the color of the section. This is now fixed and works as expected.
  • We have improved the visual styling of buttons on the Gift Card template.

Build with confidence — the Theme Store promise

What’s included with every theme on the Theme Store

  • Works with the latest Shopify features

    Themes on the Shopify Theme Store are guaranteed to stay up to date and work with Shopify’s ever-growing feature set.

  • Speed-tested and approved

    Every theme in the Theme Store meets Shopify’s performance standards, ensuring a faster shopping experience for your buyers.

  • Unlimited free trial

    Try the theme for free with your own products, brand colors, and customizations. One-time payment of $480 if you publish the theme to your store.

  • Free high-resolution photos

    Demo stores aren’t included, but you can get free stock photos from Shopify Burst.

  • Free theme updates

    Get the latest theme features and fixes from the Theme Store. You can redownload your purchase at any time.

  • Non-expiring license for one store

    Your payment entitles you to use the theme on a single store, and keep it as long as you like.