$280 USD
- 98% (86)
Pipeline
Unlimited free trial. Pay if you publish.
- Reviews (200)
- 98% positive
- Developer
- Groupthought
Release notes
Last updated Jan 30, 2025
•
Version 7.5.0
Theme highlights
Maximize Merchandising
Boost sales with countdowns, hotspots, free shipping bars, popups, and announcements designed to engage and convert customers.
First to Support Nested Blocks
Build with 40+ sections, including five new OS 3.0 sections with nested blocks — unlocking endless customization for your storefront.
Built to Scale With You
Launch fast, then grow with smart upsells, free shipping-aware carts, and product cards that simplify color and size selection.
This theme is great for
- High-volume stores: Designed for stores that process a large number of transactions in a given period
- Physical stores: Designed for stores that do in-person selling
- Visual storytelling: Designed to showcase images to support visual brand storytelling
Cart and checkout
- Cart notes
- In-store pickups
- Pre-order
- Quick buy
- Sign in with Shop
- Slide-out cart
Marketing and conversion
- Blogs
- Countdown timer
- Cross-selling
- Customizable contact form
- EU translations (EN, FR, IT, DE, ES)
- FAQ page
- In-menu promos
- Product badges
- Promo banners
- Promo popups
- Quick view
- Recently viewed
- Recommended products
- Right-to-left
- Stock counter
- Trust badges
Merchandising
- Animation
- Before/after image slider
- Color swatches
- High-resolution images
- Image galleries
- Image hotspot
- Image rollover
- Image zoom
- Lookbooks
- Product options
- Product tabs
- Product videos
- Shipping/delivery information
- Size chart
- Slideshow
- Usage information
Product discovery
- Breadcrumbs
- Collection page navigation
- Enhanced search
- Mega menu
- Product filtering and sorting
- Recently viewed
- Recommended products
- Sticky header
- Swatch filters
200 reviews
Xula Handmade
Aug 17, 2020
This theme is incredible. I've worked with other themes as a developer and as a store owner and hands down, this is the best one yet! Their development team is extremely responsive and is always willing to help provide solutions whenever needed. Their documentation page for the theme is very thorough and complete. I highly recommend this theme!
UNLIMITED
Aug 5, 2020
I chose Pipeline because I wanted my website to look professional and I am really happy I chose this theme! They have an awesome customer service, very quick and professional in all their replies! Mark always helped me out with every little single detail and question (I had a lot of questios!) If you need to change codes, they will send you the exact code and where to insert it, very helpful!
Entrelíneas Papelería
Jun 19, 2020
Allow me to tell you my story. I am from Chile, I didn't knew about Shopify 30 days ago. I did a lot of research and decided for this theme based on the reviews, but mostly for the support and the tutorials you can find in "Documentation". Check out www.entrelineaspapeleria.cl ! I did it myself without much knowledge, but >80 hours invested. This is your theme!
Valka Yoga
Jun 16, 2020
Pipeline is my favourite Shopify theme so far, and I've tried many. It does pretty much everything out of the box... it does what it does quite well and is fast and responsive.
This theme is supported by Groupthought
About
- 1055 Millar Creek Road, 204, Whistler, BC, V8E0K7, CA
Release notes
Version 7.5.0 January 30, 2025
Version 7.5.0 adds new sections with nested blocks, and supports Shopify product swatches.
Added
- Side-by-side pair sections with interactive content
- Custom image banner with flexible layout controls and unlimited design possibilities
- Shopify swatches on product pages with custom colors and images
Changed
- Gift card form now has the ability to send your gift card at a later date, like a holiday or birthday
- Product cards received a swatch limit setting to prevent large sibling products from loading slowly
- Improved cart messaging for products where taxes are included in the price
Version 7.4.2 January 2, 2025
Version 7.4.2 removes Shopify deprecated fonts from presets
Fixes and Other Improvements
- All presets now use fonts that will remain after the Shopify font deprecation in January 2025
Version 7.4.1 September 9, 2024
Version 7.4.1 adds support for Shopify's upgraded accelerated checkout buttons.
Fixes and Other Improvements
- Ensure that Shopify's upgraded accelerated checkout buttons match the look and feel of Pipeline on the product form, cart drawer, and cart page.
This theme is great for
- High-volume stores: Designed for stores that process a large number of transactions in a given period
- Physical stores: Designed for stores that do in-person selling
- Visual storytelling: Designed to showcase images to support visual brand storytelling
Cart and checkout
- Cart notes
- In-store pickups
- Pre-order
- Quick buy
- Sign in with Shop
- Slide-out cart
Marketing and conversion
- Blogs
- Countdown timer
- Cross-selling
- Customizable contact form
- EU translations (EN, FR, IT, DE, ES)
- FAQ page
- In-menu promos
- Product badges
- Promo banners
- Promo popups
- Quick view
- Recently viewed
- Recommended products
- Right-to-left
- Stock counter
- Trust badges
Merchandising
- Animation
- Before/after image slider
- Color swatches
- High-resolution images
- Image galleries
- Image hotspot
- Image rollover
- Image zoom
- Lookbooks
- Product options
- Product tabs
- Product videos
- Shipping/delivery information
- Size chart
- Slideshow
- Usage information
Product discovery
- Breadcrumbs
- Collection page navigation
- Enhanced search
- Mega menu
- Product filtering and sorting
- Recently viewed
- Recommended products
- Sticky header
- Swatch filters
Stores using Pipeline
Build with confidence — the Theme Store promise
What’s included with every theme on the Theme Store
-
Works with the latest Shopify features
Themes on the Shopify Theme Store are guaranteed to stay up to date and work with Shopify’s ever-growing feature set.
-
Speed-tested and approved
Every theme in the Theme Store meets Shopify’s performance standards, ensuring a faster shopping experience for your buyers.
-
Unlimited free trial
Try the theme for free with your own products, brand colors, and customizations. One-time payment of $360 if you publish the theme to your store.
-
Free high-resolution photos
Demo stores aren’t included, but you can get free stock photos from Shopify Burst.
-
Free theme updates
Get the latest theme features and fixes from the Theme Store. You can redownload your purchase at any time.
-
Non-expiring license for one store
Your payment entitles you to use the theme on a single store, and keep it as long as you like.
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