$320 USD
- 100% (9)
Pipeline
Unlimited free trial. Pay if you publish.
- Reviews (200)
- 98% positive
- Developer
- Groupthought
Release notes
Last updated Jan 30, 2025
•
Version 7.5.0
Theme highlights
Maximize Merchandising
Boost sales with countdowns, hotspots, free shipping bars, popups, and announcements designed to engage and convert customers.
First to Support Nested Blocks
Build with 40+ sections, including five new OS 3.0 sections with nested blocks — unlocking endless customization for your storefront.
Built to Scale With You
Launch fast, then grow with smart upsells, free shipping-aware carts, and product cards that simplify color and size selection.
This theme is great for
- High-volume stores: Designed for stores that process a large number of transactions in a given period
- Physical stores: Designed for stores that do in-person selling
- Visual storytelling: Designed to showcase images to support visual brand storytelling
Cart and checkout
- Cart notes
- In-store pickups
- Pre-order
- Quick buy
- Sign in with Shop
- Slide-out cart
Marketing and conversion
- Blogs
- Countdown timer
- Cross-selling
- Customizable contact form
- EU translations (EN, FR, IT, DE, ES)
- FAQ page
- In-menu promos
- Product badges
- Promo banners
- Promo popups
- Quick view
- Recently viewed
- Recommended products
- Right-to-left
- Stock counter
- Trust badges
Merchandising
- Animation
- Before/after image slider
- Color swatches
- High-resolution images
- Image galleries
- Image hotspot
- Image rollover
- Image zoom
- Lookbooks
- Product options
- Product tabs
- Product videos
- Shipping/delivery information
- Size chart
- Slideshow
- Usage information
Product discovery
- Breadcrumbs
- Collection page navigation
- Enhanced search
- Mega menu
- Product filtering and sorting
- Recently viewed
- Recommended products
- Sticky header
- Swatch filters
200 reviews
Laura Nikiel Design
Nov 28, 2017
Very pleased with this theme! I'm a picky graphic designer and illustrator and I was happy to discover this theme and how easily it could accommodate my brand. I love the clean and classic style of this theme. Thank you! www.shoplauranikieldesign.com
Orangewood Guitars - Quality Acoustic Guitars & Ukuleles. Shop Online.
Oct 27, 2017
The theme is pretty limited – be mindful that the blocks you see on the homepage are not easy translated to any other pages. That being said, the support team was largely helpful and responsive to questions via email. Out of the 3 or 4 I spoke to, one stopped responding out of the blue but the others were EXTREMELY helpful :)
SquardAway
Oct 26, 2017
Pipeline is beautiful to look at and easy to use with tons of ways to customize your site. Customer service is truly ABOVE AND BEYOND anything I ever expected. I LOVE THIS THEME!!
Piyama
Oct 26, 2017
We love our new Pipeline theme, and really appreciate the support provided to customise it for our website, www.piyama.com.au - its been working well and we've already seen an uplift in sales. Highly recommend. Thank you so much!
This theme is supported by Groupthought
About
- 1055 Millar Creek Road, 204, Whistler, BC, V8E0K7, CA
Release notes
Version 7.5.0 January 30, 2025
Version 7.5.0 adds new sections with nested blocks, and supports Shopify product swatches.
Added
- Side-by-side pair sections with interactive content
- Custom image banner with flexible layout controls and unlimited design possibilities
- Shopify swatches on product pages with custom colors and images
Changed
- Gift card form now has the ability to send your gift card at a later date, like a holiday or birthday
- Product cards received a swatch limit setting to prevent large sibling products from loading slowly
- Improved cart messaging for products where taxes are included in the price
Version 7.4.2 January 2, 2025
Version 7.4.2 removes Shopify deprecated fonts from presets
Fixes and Other Improvements
- All presets now use fonts that will remain after the Shopify font deprecation in January 2025
Version 7.4.1 September 9, 2024
Version 7.4.1 adds support for Shopify's upgraded accelerated checkout buttons.
Fixes and Other Improvements
- Ensure that Shopify's upgraded accelerated checkout buttons match the look and feel of Pipeline on the product form, cart drawer, and cart page.
This theme is great for
- High-volume stores: Designed for stores that process a large number of transactions in a given period
- Physical stores: Designed for stores that do in-person selling
- Visual storytelling: Designed to showcase images to support visual brand storytelling
Cart and checkout
- Cart notes
- In-store pickups
- Pre-order
- Quick buy
- Sign in with Shop
- Slide-out cart
Marketing and conversion
- Blogs
- Countdown timer
- Cross-selling
- Customizable contact form
- EU translations (EN, FR, IT, DE, ES)
- FAQ page
- In-menu promos
- Product badges
- Promo banners
- Promo popups
- Quick view
- Recently viewed
- Recommended products
- Right-to-left
- Stock counter
- Trust badges
Merchandising
- Animation
- Before/after image slider
- Color swatches
- High-resolution images
- Image galleries
- Image hotspot
- Image rollover
- Image zoom
- Lookbooks
- Product options
- Product tabs
- Product videos
- Shipping/delivery information
- Size chart
- Slideshow
- Usage information
Product discovery
- Breadcrumbs
- Collection page navigation
- Enhanced search
- Mega menu
- Product filtering and sorting
- Recently viewed
- Recommended products
- Sticky header
- Swatch filters
Stores using Pipeline
Build with confidence — the Theme Store promise
What’s included with every theme on the Theme Store
-
Works with the latest Shopify features
Themes on the Shopify Theme Store are guaranteed to stay up to date and work with Shopify’s ever-growing feature set.
-
Speed-tested and approved
Every theme in the Theme Store meets Shopify’s performance standards, ensuring a faster shopping experience for your buyers.
-
Unlimited free trial
Try the theme for free with your own products, brand colors, and customizations. One-time payment of $360 if you publish the theme to your store.
-
Free high-resolution photos
Demo stores aren’t included, but you can get free stock photos from Shopify Burst.
-
Free theme updates
Get the latest theme features and fixes from the Theme Store. You can redownload your purchase at any time.
-
Non-expiring license for one store
Your payment entitles you to use the theme on a single store, and keep it as long as you like.
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