$380 USD
- 85% (13)
Pipeline
Unlimited free trial. Pay if you publish.
- Reviews (200)
- 98% positive
- Developer
- Groupthought
Release notes
Last updated Jan 30, 2025
•
Version 7.5.0
Theme highlights
Maximize Merchandising
Boost sales with countdowns, hotspots, free shipping bars, popups, and announcements designed to engage and convert customers.
First to Support Nested Blocks
Build with 40+ sections, including five new OS 3.0 sections with nested blocks — unlocking endless customization for your storefront.
Built to Scale With You
Launch fast, then grow with smart upsells, free shipping-aware carts, and product cards that simplify color and size selection.
This theme is great for
- High-volume stores: Designed for stores that process a large number of transactions in a given period
- Physical stores: Designed for stores that do in-person selling
- Visual storytelling: Designed to showcase images to support visual brand storytelling
Cart and checkout
- Cart notes
- In-store pickups
- Pre-order
- Quick buy
- Sign in with Shop
- Slide-out cart
Marketing and conversion
- Blogs
- Countdown timer
- Cross-selling
- Customizable contact form
- EU translations (EN, FR, IT, DE, ES)
- FAQ page
- In-menu promos
- Product badges
- Promo banners
- Promo popups
- Quick view
- Recently viewed
- Recommended products
- Right-to-left
- Stock counter
- Trust badges
Merchandising
- Animation
- Before/after image slider
- Color swatches
- High-resolution images
- Image galleries
- Image hotspot
- Image rollover
- Image zoom
- Lookbooks
- Product options
- Product tabs
- Product videos
- Shipping/delivery information
- Size chart
- Slideshow
- Usage information
Product discovery
- Breadcrumbs
- Collection page navigation
- Enhanced search
- Mega menu
- Product filtering and sorting
- Recently viewed
- Recommended products
- Sticky header
- Swatch filters
200 reviews
Merpola
Aug 1, 2016
I tested out every theme under the sun until I found Pipeline. It's clean, modern and elegant. Worth every penny for my business (Merpola.com). I had a couple of questions and Gideon wrote me a detailed response which was massively appreciated. Can't fault it!
whisk matcha
Jul 25, 2016
In deep love of this theme! Clean, modern, simple and easy to customize. Great support from the theme designer Gideon - solved my problems and assist with customization as needed. Thank you so much for this beautiful theme! Couldn't have done it without! Checkout my site https://whiskmatcha.ca/
Procosmet
Jul 16, 2016
I checked a lot of themes and this was what was best match my needs (which is a politically correct way of saying that I consider it the best). Just as important, I wrote to Gideon and within a few hours he told me by providing me with clear and accurate information. Absolutely recommended
VIP Luxury Hair
Jun 6, 2016
This theme is amazing! Really easy to edit. Support was excellent as well.
This theme is supported by Groupthought
About
- 1055 Millar Creek Road, 204, Whistler, BC, V8E0K7, CA
Release notes
Version 7.5.0 January 30, 2025
Version 7.5.0 adds new sections with nested blocks, and supports Shopify product swatches.
Added
- Side-by-side pair sections with interactive content
- Custom image banner with flexible layout controls and unlimited design possibilities
- Shopify swatches on product pages with custom colors and images
Changed
- Gift card form now has the ability to send your gift card at a later date, like a holiday or birthday
- Product cards received a swatch limit setting to prevent large sibling products from loading slowly
- Improved cart messaging for products where taxes are included in the price
Version 7.4.2 January 2, 2025
Version 7.4.2 removes Shopify deprecated fonts from presets
Fixes and Other Improvements
- All presets now use fonts that will remain after the Shopify font deprecation in January 2025
Version 7.4.1 September 9, 2024
Version 7.4.1 adds support for Shopify's upgraded accelerated checkout buttons.
Fixes and Other Improvements
- Ensure that Shopify's upgraded accelerated checkout buttons match the look and feel of Pipeline on the product form, cart drawer, and cart page.
This theme is great for
- High-volume stores: Designed for stores that process a large number of transactions in a given period
- Physical stores: Designed for stores that do in-person selling
- Visual storytelling: Designed to showcase images to support visual brand storytelling
Cart and checkout
- Cart notes
- In-store pickups
- Pre-order
- Quick buy
- Sign in with Shop
- Slide-out cart
Marketing and conversion
- Blogs
- Countdown timer
- Cross-selling
- Customizable contact form
- EU translations (EN, FR, IT, DE, ES)
- FAQ page
- In-menu promos
- Product badges
- Promo banners
- Promo popups
- Quick view
- Recently viewed
- Recommended products
- Right-to-left
- Stock counter
- Trust badges
Merchandising
- Animation
- Before/after image slider
- Color swatches
- High-resolution images
- Image galleries
- Image hotspot
- Image rollover
- Image zoom
- Lookbooks
- Product options
- Product tabs
- Product videos
- Shipping/delivery information
- Size chart
- Slideshow
- Usage information
Product discovery
- Breadcrumbs
- Collection page navigation
- Enhanced search
- Mega menu
- Product filtering and sorting
- Recently viewed
- Recommended products
- Sticky header
- Swatch filters
Stores using Pipeline
Build with confidence — the Theme Store promise
What’s included with every theme on the Theme Store
-
Works with the latest Shopify features
Themes on the Shopify Theme Store are guaranteed to stay up to date and work with Shopify’s ever-growing feature set.
-
Speed-tested and approved
Every theme in the Theme Store meets Shopify’s performance standards, ensuring a faster shopping experience for your buyers.
-
Unlimited free trial
Try the theme for free with your own products, brand colors, and customizations. One-time payment of $360 if you publish the theme to your store.
-
Free high-resolution photos
Demo stores aren’t included, but you can get free stock photos from Shopify Burst.
-
Free theme updates
Get the latest theme features and fixes from the Theme Store. You can redownload your purchase at any time.
-
Non-expiring license for one store
Your payment entitles you to use the theme on a single store, and keep it as long as you like.
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