Theme highlights
Subcollections and Filters
Pipeline gives you the tools you need to organize your catalog with subcollections and the new filtering tools from Online Store 2.0.
Sections Everywhere
Use drag-and-drop sections on every page, and take advantage of our pre-made starter templates to build about, team, and contact pages.
Made for Mobile
Commerce is mobile and so is Pipeline. Your customers will love the simplicity and cleanliness of our product pages and cart upsells.
Online Store 2.0
The new standard in customizability and speed
Use drag-and-drop sections and blocks to create custom pages throughout your store without special coding. Pipeline comes with flexible, well-designed blocks for images, products, video, quotes, and more.
Learn more about sections and blocks
This theme is great for
- High-volume stores
- Designed for stores that process a large number of transactions in a given period
- Physical stores
- Designed for stores that do in-person selling
- Visual storytelling
- Designed to showcase images to support visual brand storytelling
Cart and checkout
- Cart notes
- In-store pickups
- Pre-order
- Quick buy
- Slide-out cart
Marketing and conversion
- Blogs
- Cross-selling
- Customizable contact form
- EU translations (EN, FR, IT, DE, ES)
- FAQ page
- In-menu promos
- Product badges
- Product reviews
- Promo banners
- Promo popups
- Quick view
- Recently viewed
- Recommended products
- Stock counter
- Store locator
- Trust badges
Merchandising
- Animation
- Color swatches
- High-resolution images
- Image galleries
- Image hotspot
- Image rollover
- Image zoom
- Lookbooks
- Product options
- Product tabs
- Product videos
- Shipping/delivery information
- Size chart
- Slideshow
- Usage information
Product discovery
- Breadcrumbs
- Collection page navigation
- Enhanced search
- Mega menu
- Product filtering and sorting
- Recently viewed
- Recommended products
- Sticky header
175 reviews
Pipeline Theme has been game changer for me and for our sales. Plus, the support of Groupthought is beyond our expectations. Big up to Mark who is super reactive, always available and guided me step by step to elevate the customer experience on our site. Looking forward to the next releases. Michael, Ceo of cherryonthecake.agency & MonCasquevelo.fr
Really nice modern theme with absolutely flawless support from the theme creator. Highly recommended!
Just perfect. Really customizable with ton of features and regular updates. Support is also great and helpful
I'm so impressed with how this theme functions and any issues that I came across while building my site were quickly resolved by one of their developers Mark. He responded to each issue with a thorough explanation on how to fix it along with images, GIFS, video tutorials and links to read up on how to customize each feature to my liking. Awesome features!
This theme is supported by Groupthought
Have a question about this theme?
Release notes
Version 6.5.1 - January 25, 2023
Version 6.5.1 fixes an issue where the added-to-card popdown shows behind the header
Version 6.5.0 - January 24, 2023
Version 6.5.0 adds support for complimentary products from the Search & Discovery app and image focal points.
Added
- Add focal points to adjust image cropping: press the edit button when you pick an image in the theme editor, then add a focal point to the most important part of the image
- Add a "complimentary product" block to your product form to show cross-sells from Shopify's Search & Discovery app
- Create smart cart upsells: show the least expensive product that will qualify the cart for free shipping
Changed
- The upsell block on product page now supports both single product and product list metafields
Fixes and other improvements
- Improve image load performance on the product page with preload tag
- Faster scroll animations on slow-processor devices
- Fix potential bug caused by placing a buy button for a different product between the main product form and main buy button
- Add dropdown support to toolbar secondary mobile menu
Version 6.4.0 - November 11, 2022
Version 6.4.0 adds quick buy buttons. Now customers will be able to add products to the cart with one click, directly from the collection page.
Added
- One-click quick-buy on the collection page
- Options to use quick-view, quick-buy, or both
Changed
- Better slideshow arrows — now the left and right arrows follow the mouse everywhere except links and buttons
- Improves newsletter submission experience
- Better load states for the quickview buttons
Online Store 2.0
The new standard in customizability and speed
Use drag-and-drop sections and blocks to create custom pages throughout your store without special coding. Pipeline comes with flexible, well-designed blocks for images, products, video, quotes, and more.
Learn more about sections and blocks
This theme is great for
- High-volume stores
- Designed for stores that process a large number of transactions in a given period
- Physical stores
- Designed for stores that do in-person selling
- Visual storytelling
- Designed to showcase images to support visual brand storytelling
Cart and checkout
- Cart notes
- In-store pickups
- Pre-order
- Quick buy
- Slide-out cart
Marketing and conversion
- Blogs
- Cross-selling
- Customizable contact form
- EU translations (EN, FR, IT, DE, ES)
- FAQ page
- In-menu promos
- Product badges
- Product reviews
- Promo banners
- Promo popups
- Quick view
- Recently viewed
- Recommended products
- Stock counter
- Store locator
- Trust badges
Merchandising
- Animation
- Color swatches
- High-resolution images
- Image galleries
- Image hotspot
- Image rollover
- Image zoom
- Lookbooks
- Product options
- Product tabs
- Product videos
- Shipping/delivery information
- Size chart
- Slideshow
- Usage information
Product discovery
- Breadcrumbs
- Collection page navigation
- Enhanced search
- Mega menu
- Product filtering and sorting
- Recently viewed
- Recommended products
- Sticky header
175 reviews
Pipeline Theme has been game changer for me and for our sales. Plus, the support of Groupthought is beyond our expectations. Big up to Mark who is super reactive, always available and guided me step by step to elevate the customer experience on our site. Looking forward to the next releases. Michael, Ceo of cherryonthecake.agency & MonCasquevelo.fr
Really nice modern theme with absolutely flawless support from the theme creator. Highly recommended!
Just perfect. Really customizable with ton of features and regular updates. Support is also great and helpful
I'm so impressed with how this theme functions and any issues that I came across while building my site were quickly resolved by one of their developers Mark. He responded to each issue with a thorough explanation on how to fix it along with images, GIFS, video tutorials and links to read up on how to customize each feature to my liking. Awesome features!
This theme is supported by Groupthought
Have a question about this theme?
Release notes
Version 6.5.1 - January 25, 2023
Version 6.5.1 fixes an issue where the added-to-card popdown shows behind the header
Version 6.5.0 - January 24, 2023
Version 6.5.0 adds support for complimentary products from the Search & Discovery app and image focal points.
Added
- Add focal points to adjust image cropping: press the edit button when you pick an image in the theme editor, then add a focal point to the most important part of the image
- Add a "complimentary product" block to your product form to show cross-sells from Shopify's Search & Discovery app
- Create smart cart upsells: show the least expensive product that will qualify the cart for free shipping
Changed
- The upsell block on product page now supports both single product and product list metafields
Fixes and other improvements
- Improve image load performance on the product page with preload tag
- Faster scroll animations on slow-processor devices
- Fix potential bug caused by placing a buy button for a different product between the main product form and main buy button
- Add dropdown support to toolbar secondary mobile menu
Version 6.4.0 - November 11, 2022
Version 6.4.0 adds quick buy buttons. Now customers will be able to add products to the cart with one click, directly from the collection page.
Added
- One-click quick-buy on the collection page
- Options to use quick-view, quick-buy, or both
Changed
- Better slideshow arrows — now the left and right arrows follow the mouse everywhere except links and buttons
- Improves newsletter submission experience
- Better load states for the quickview buttons
Build with confidence — the Theme Store promise
What’s included with every theme on the Theme Store
Works with the latest Shopify features
Themes on the Shopify Theme Store are guaranteed to stay up to date and work with Shopify’s ever-growing feature set.
Speed-tested and approved
Every theme in the Theme Store meets Shopify’s performance standards, ensuring a faster shopping experience for your buyers.
Unlimited free trial
Try the theme for free with your own products, brand colors, and customizations. One-time payment of $320 if you publish the theme to your store.
Free high-resolution photos
Demo stores aren’t included, but you can get free stock photos from Shopify Burst.
Free theme updates
Get the latest theme features and fixes from the Theme Store. You can redownload your purchase at any time.
Non-expiring license for one store
Your payment entitles you to use the theme on a single store, and keep it as long as you like.
