Pipeline

A smart design optimized for mobile commerce

Great for

  • Clothing and accessories, Health and beauty, Sports and recreation
  • Large catalogs
  • High-volume stores, Selling internationally, Physical stores

$280 USD

Unlimited free trial. Pay if you publish.

Great for

  • Clothing and accessories, Health and beauty, Sports and recreation
  • Large catalogs
  • High-volume stores, Selling internationally, Physical stores

Theme highlights

Subcollections and Filters

Pipeline gives you the tools you need to organize your catalog with subcollections and the new filtering tools from Online Store 2.0.

Sections Everywhere

Use drag-and-drop sections on every page, and take advantage of our pre-made starter templates to build about, team, and contact pages.

Made for Mobile

Commerce is mobile and so is Pipeline. Your customers will love the simplicity and cleanliness of our product pages and cart upsells.

Online Store 2.0

The new standard in customizability and speed

Use drag-and-drop sections and blocks to create custom pages throughout your store without special coding. Pipeline comes with flexible, well-designed blocks for images, products, video, quotes, and more.

Learn more about sections and blocks  

Preview of Online Store 2.0 enabled theme editor.

This theme is great for

High-volume stores
Designed for stores that process a large number of transactions in a given period
Selling internationally
Designed for stores that sell across regional boundaries
Physical stores
Designed for stores that do in-person selling

Cart and checkout

  • Cart notes
  • In-store pickups
  • Quick buy
  • Slide-out cart

Marketing and conversion

  • Recommended products
  • Stock counter
  • Store locator
  • Customizable contact form
  • Blogs
  • In-menu promos
  • Product badges
  • Promo banners
  • FAQ page
  • Product reviews
  • Trust badges
  • Cross-selling
  • Recently viewed

Merchandising

  • High-resolution images
  • Image galleries
  • Image zoom
  • Lookbooks
  • Slideshow
  • Color swatches
  • Product options
  • Product tabs
  • Product videos
  • Animation
  • Size chart

Product discovery

  • Breadcrumbs
  • Collection page navigation
  • Enhanced search
  • Mega menu
  • Product filtering and sorting
  • Sticky header
  • Recommended products
  • Recently viewed

Online Store 2.0

The new standard in customizability and speed

Use drag-and-drop sections and blocks to create custom pages throughout your store without special coding. Pipeline comes with flexible, well-designed blocks for images, products, video, quotes, and more.

Learn more about sections and blocks  

Preview of Online Store 2.0 enabled theme editor.

This theme is great for

High-volume stores
Designed for stores that process a large number of transactions in a given period
Selling internationally
Designed for stores that sell across regional boundaries
Physical stores
Designed for stores that do in-person selling

Cart and checkout

  • Cart notes
  • In-store pickups
  • Quick buy
  • Slide-out cart

Marketing and conversion

  • Recommended products
  • Stock counter
  • Store locator
  • Customizable contact form
  • Blogs
  • In-menu promos
  • Product badges
  • Promo banners
  • FAQ page
  • Product reviews
  • Trust badges
  • Cross-selling
  • Recently viewed

Merchandising

  • High-resolution images
  • Image galleries
  • Image zoom
  • Lookbooks
  • Slideshow
  • Color swatches
  • Product options
  • Product tabs
  • Product videos
  • Animation
  • Size chart

Product discovery

  • Breadcrumbs
  • Collection page navigation
  • Enhanced search
  • Mega menu
  • Product filtering and sorting
  • Sticky header
  • Recommended products
  • Recently viewed

146 reviews

100% positive

  • 146 positive reviews
  • 0 neutral reviews
  • 0 negative reviews
Write a review
Advanced Mineral Makeup Australia Jul 28, 2021

Pipeline theme is hands down one of the best themes I've worked with. It is extremely easy to customise, it looks stunning on the store front and support is super helpful and quick to respond (a shout out to Mark!). I have built 8 Shopify stores using themes from Out of the Sandbox, Pixel Union and others and without a doubt, Pipeline is by far THE BEST. I highly recommend this theme 10/10.

Charleston Amish Furniture Jun 04, 2021

Hands down, Pipeline is the best Shopify theme that you will find. Out of the box it's top notch with loads of features with a clean, professional look. It's backed by incredible support with an entire website of detailed tutorials and customizations. If that's not enough, their customer support team is incredibly responsive and knowledgeable. Congratulations on finding the one!

Sven Nordin Jun 01, 2021

This theme is more than $140 worthy. Very simple and looks legit website. Moreover, there are tons of tutorial that you can added pre-order , coming soon, other features that make your website looks amazing and professional. And the guys work for customer service for tutorial reply always within 24hours, in my experience, less than 12hours. This theme is worth than shopify monthly fee!

Dear Dare Shop May 26, 2021

Great Theme, and best support ever when you need help, 5 stars for this theme www.deardare.com.au

This theme is supported by Groupthought

Have a question about this theme?

Stores using Pipeline

Build with confidence — the Theme Store promise

What’s included with every theme on the Theme Store

Works with the latest Shopify features

Themes on the Shopify Theme Store are guaranteed to stay up to date and work with Shopify’s ever-growing feature set.

Speed-tested and approved

Every theme in the Theme Store meets Shopify’s performance standards, ensuring a faster shopping experience for your buyers.

Unlimited free trial

Try the theme for free with your own products, brand colors, and customizations. One-time payment of $280 if you publish the theme to your store.

Free high-resolution photos

Demo stores aren’t included, but you can get free stock photos from Shopify Burst.

Free theme updates

Get the latest theme features and fixes from the Theme Store. You can redownload your purchase at any time.

Non-expiring license for one store

Your payment entitles you to use the theme on a single store, and keep it as long as you like.

More themes made for High-volume stores

More themes by Groupthought

Story theme

The Chronicle style of the Story theme
Mobile preview for Pipeline in the "Chronicle" style
Story $180 USD