Pipeline

A smart design optimized for mobile commerce

Great for

  • Clothing and accessories, Health and beauty, Sports and recreation
  • Large catalogs
  • High-volume stores, Selling internationally, Physical stores

$280 USD

Unlimited free trial. Pay if you publish.

Great for

  • Clothing and accessories, Health and beauty, Sports and recreation
  • Large catalogs
  • High-volume stores, Selling internationally, Physical stores

Theme highlights

Subcollections and Filters

Pipeline gives you the tools you need to organize your catalog with subcollections and the new filtering tools from Online Store 2.0.

Sections Everywhere

Use drag-and-drop sections on every page, and take advantage of our pre-made starter templates to build about, team, and contact pages.

Made for Mobile

Commerce is mobile and so is Pipeline. Your customers will love the simplicity and cleanliness of our product pages and cart upsells.

Online Store 2.0

The new standard in customizability and speed

Use drag-and-drop sections and blocks to create custom pages throughout your store without special coding. Pipeline comes with flexible, well-designed blocks for images, products, video, quotes, and more.

Learn more about sections and blocks  

Preview of Online Store 2.0 enabled theme editor.

This theme is great for

High-volume stores
Designed for stores that process a large number of transactions in a given period
Selling internationally
Designed for stores that sell across regional boundaries
Physical stores
Designed for stores that do in-person selling

Cart and checkout

  • Cart notes
  • In-store pickups
  • Quick buy
  • Slide-out cart

Marketing and conversion

  • Recommended products
  • Stock counter
  • Store locator
  • Customizable contact form
  • Blogs
  • In-menu promos
  • Product badges
  • Promo banners
  • FAQ page
  • Product reviews
  • Trust badges
  • Cross-selling
  • Recently viewed

Merchandising

  • High-resolution images
  • Image galleries
  • Image zoom
  • Lookbooks
  • Slideshow
  • Color swatches
  • Product options
  • Product tabs
  • Product videos
  • Animation
  • Size chart

Product discovery

  • Breadcrumbs
  • Collection page navigation
  • Enhanced search
  • Mega menu
  • Product filtering and sorting
  • Sticky header
  • Recommended products
  • Recently viewed

Online Store 2.0

The new standard in customizability and speed

Use drag-and-drop sections and blocks to create custom pages throughout your store without special coding. Pipeline comes with flexible, well-designed blocks for images, products, video, quotes, and more.

Learn more about sections and blocks  

Preview of Online Store 2.0 enabled theme editor.

This theme is great for

High-volume stores
Designed for stores that process a large number of transactions in a given period
Selling internationally
Designed for stores that sell across regional boundaries
Physical stores
Designed for stores that do in-person selling

Cart and checkout

  • Cart notes
  • In-store pickups
  • Quick buy
  • Slide-out cart

Marketing and conversion

  • Recommended products
  • Stock counter
  • Store locator
  • Customizable contact form
  • Blogs
  • In-menu promos
  • Product badges
  • Promo banners
  • FAQ page
  • Product reviews
  • Trust badges
  • Cross-selling
  • Recently viewed

Merchandising

  • High-resolution images
  • Image galleries
  • Image zoom
  • Lookbooks
  • Slideshow
  • Color swatches
  • Product options
  • Product tabs
  • Product videos
  • Animation
  • Size chart

Product discovery

  • Breadcrumbs
  • Collection page navigation
  • Enhanced search
  • Mega menu
  • Product filtering and sorting
  • Sticky header
  • Recommended products
  • Recently viewed

146 reviews

100% positive

  • 146 positive reviews
  • 0 neutral reviews
  • 0 negative reviews
Write a review
The Style Co. London Sep 05, 2016

Super easy to use and totally customisable in every way. This is great when you are wanting to be unique. We find the site looks clean cut and modern, and feedback from our customers echoes that. We haven't yet needed to contact support which is also a great thing. Definitely recommend this to anyone wanting a professional looking, easy to maintain theme!

Om Socks Aug 30, 2016

Love this theme! Looks great and easy to use and customise - the few things I wasn't sure of Gideon was super helpful and we were able to get everything looking exactly how I wanted. Highly recommend!

Merpola Aug 01, 2016

I tested out every theme under the sun until I found Pipeline. It's clean, modern and elegant. Worth every penny for my business (Merpola.com). I had a couple of questions and Gideon wrote me a detailed response which was massively appreciated. Can't fault it!

whisk matcha Jul 25, 2016

In deep love of this theme! Clean, modern, simple and easy to customize. Great support from the theme designer Gideon - solved my problems and assist with customization as needed. Thank you so much for this beautiful theme! Couldn't have done it without! Checkout my site https://whiskmatcha.ca/

This theme is supported by Groupthought

Have a question about this theme?

Stores using Pipeline

Build with confidence — the Theme Store promise

What’s included with every theme on the Theme Store

Works with the latest Shopify features

Themes on the Shopify Theme Store are guaranteed to stay up to date and work with Shopify’s ever-growing feature set.

Speed-tested and approved

Every theme in the Theme Store meets Shopify’s performance standards, ensuring a faster shopping experience for your buyers.

Unlimited free trial

Try the theme for free with your own products, brand colors, and customizations. One-time payment of $280 if you publish the theme to your store.

Free high-resolution photos

Demo stores aren’t included, but you can get free stock photos from Shopify Burst.

Free theme updates

Get the latest theme features and fixes from the Theme Store. You can redownload your purchase at any time.

Non-expiring license for one store

Your payment entitles you to use the theme on a single store, and keep it as long as you like.

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Story $180 USD