Pipeline

A smart design optimized for mobile commerce

Great for

  • Clothing and accessories, Health and beauty, Sports and recreation
  • Large catalogs
  • High-volume stores, Selling internationally, Physical stores

$280 USD

Unlimited free trial. Pay if you publish.

Great for

  • Clothing and accessories, Health and beauty, Sports and recreation
  • Large catalogs
  • High-volume stores, Selling internationally, Physical stores

Theme highlights

Subcollections and Filters

Pipeline gives you the tools you need to organize your catalog with subcollections and the new filtering tools from Online Store 2.0.

Sections Everywhere

Use drag-and-drop sections on every page, and take advantage of our pre-made starter templates to build about, team, and contact pages.

Made for Mobile

Commerce is mobile and so is Pipeline. Your customers will love the simplicity and cleanliness of our product pages and cart upsells.

Online Store 2.0

The new standard in customizability and speed

Use drag-and-drop sections and blocks to create custom pages throughout your store without special coding. Pipeline comes with flexible, well-designed blocks for images, products, video, quotes, and more.

Learn more about sections and blocks  

Preview of Online Store 2.0 enabled theme editor.

This theme is great for

High-volume stores
Designed for stores that process a large number of transactions in a given period
Selling internationally
Designed for stores that sell across regional boundaries
Physical stores
Designed for stores that do in-person selling

Cart and checkout

  • Cart notes
  • In-store pickups
  • Quick buy
  • Slide-out cart

Marketing and conversion

  • Recommended products
  • Stock counter
  • Store locator
  • Customizable contact form
  • Blogs
  • In-menu promos
  • Product badges
  • Promo banners
  • FAQ page
  • Product reviews
  • Trust badges
  • Cross-selling
  • Recently viewed

Merchandising

  • High-resolution images
  • Image galleries
  • Image zoom
  • Lookbooks
  • Slideshow
  • Color swatches
  • Product options
  • Product tabs
  • Product videos
  • Animation
  • Size chart

Product discovery

  • Breadcrumbs
  • Collection page navigation
  • Enhanced search
  • Mega menu
  • Product filtering and sorting
  • Sticky header
  • Recommended products
  • Recently viewed

Online Store 2.0

The new standard in customizability and speed

Use drag-and-drop sections and blocks to create custom pages throughout your store without special coding. Pipeline comes with flexible, well-designed blocks for images, products, video, quotes, and more.

Learn more about sections and blocks  

Preview of Online Store 2.0 enabled theme editor.

This theme is great for

High-volume stores
Designed for stores that process a large number of transactions in a given period
Selling internationally
Designed for stores that sell across regional boundaries
Physical stores
Designed for stores that do in-person selling

Cart and checkout

  • Cart notes
  • In-store pickups
  • Quick buy
  • Slide-out cart

Marketing and conversion

  • Recommended products
  • Stock counter
  • Store locator
  • Customizable contact form
  • Blogs
  • In-menu promos
  • Product badges
  • Promo banners
  • FAQ page
  • Product reviews
  • Trust badges
  • Cross-selling
  • Recently viewed

Merchandising

  • High-resolution images
  • Image galleries
  • Image zoom
  • Lookbooks
  • Slideshow
  • Color swatches
  • Product options
  • Product tabs
  • Product videos
  • Animation
  • Size chart

Product discovery

  • Breadcrumbs
  • Collection page navigation
  • Enhanced search
  • Mega menu
  • Product filtering and sorting
  • Sticky header
  • Recommended products
  • Recently viewed

146 reviews

100% positive

  • 146 positive reviews
  • 0 neutral reviews
  • 0 negative reviews
Write a review
HEX peep Feb 21, 2020

This is a beautiful theme that had all the functionality I required, and more! Pipeline was obviously created by folk understanding of the nuances of what a DIY store owner needs as well as what appeals to customers. The theme is supported with super simple online tutorials whilst personal emails are quickly answered with warmth and grace.

Mindful Inhabitant Feb 14, 2020

Aesthetically beautiful theme. The support I received from Mark was phenomenal. As someone who has zero coding knowledge, I had to reach out for help in tweaking the website exactly how I envision it. Mark went above and beyond my expectations, and I am extremely grateful for his help!

Royal Paw Print Jan 20, 2020

When a feature request or bug report falls within scope, the support team goes the extra mile by replying with a code snippet that are usefully documented via github gists or comparediff code differences. As a programmer, this specificity pleases me. Well done.

nfavour Jan 16, 2020

The theme is simply amazing. We've had many reviews saying "I love how easy it is to use their shop". Also we have a few shops and we have themes from different companies and none of them have such great support and customer service as groupthought. Like, it's just incomparable - we really wished all of the theme builders were just like groupthought.

This theme is supported by Groupthought

Have a question about this theme?

Stores using Pipeline

Build with confidence — the Theme Store promise

What’s included with every theme on the Theme Store

Works with the latest Shopify features

Themes on the Shopify Theme Store are guaranteed to stay up to date and work with Shopify’s ever-growing feature set.

Speed-tested and approved

Every theme in the Theme Store meets Shopify’s performance standards, ensuring a faster shopping experience for your buyers.

Unlimited free trial

Try the theme for free with your own products, brand colors, and customizations. One-time payment of $280 if you publish the theme to your store.

Free high-resolution photos

Demo stores aren’t included, but you can get free stock photos from Shopify Burst.

Free theme updates

Get the latest theme features and fixes from the Theme Store. You can redownload your purchase at any time.

Non-expiring license for one store

Your payment entitles you to use the theme on a single store, and keep it as long as you like.

More themes made for Selling internationally

More themes by Groupthought

Story theme

The Chronicle style of the Story theme
Mobile preview for Pipeline in the "Chronicle" style
Story $180 USD