Perfect for Direct-to-Consumer focused brands with small catalogs.

$180 USD

Unlimited free trial. Pay if you publish.

82 reviews

85% positive

  • 70 positive reviews
  • 3 neutral reviews
  • 9 negative reviews
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The Aqua Hammock Jul 17, 2014

Pixel Union is absolutely amazing. Please ignore this bad review, the guy must not understand anything. I received help for an advanced support ticket that most other Theme companies would not even look at. Don't worry about the company being overseas if you are from North America, it's as if the Pixel Union team does't even sleep! Keep up the great work guys, and for raising the bar on support.

One Square Foot Jul 02, 2014

Startup has been great for us and support is great. Simple, clean yet powerful. We've been easily able to implement using the theme's presets without coding. The responsiveness has been key for us as it works so well on mobile and tablet.

This theme is supported by Pixel Union

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Stores using Startup

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What’s included with every theme on the Theme Store

Works with the latest Shopify features

Themes on the Shopify Theme Store are guaranteed to stay up to date and work with Shopify’s ever-growing feature set.

Speed-tested and approved

Every theme in the Theme Store meets Shopify’s performance standards, ensuring a faster shopping experience for your buyers.

Unlimited free trial

Try the theme for free with your own products, brand colors, and customizations. One-time payment of $180 if you publish the theme to your store.

Free high-resolution photos

Demo stores aren’t included, but you can get free stock photos from Shopify Burst.

Free theme updates

Get the latest theme features and fixes from the Theme Store. You can redownload your purchase at any time.

Non-expiring license for one store

Your payment entitles you to use the theme on a single store, and keep it as long as you like.

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Pacific theme

The Bold style of the Pacific theme
Mobile preview for Startup in the "Bold" style
Pacific $180 USD