Startup

$100 USD

Unlimited free trial. Pay if you publish.

Sleek, minimalist design for single products and small catalogs

Reviews (101)
82% positive
Developer
Pixel Union
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Release notes

Last updated Jan 31, 2025 • Version 12.3.2
Sign up to try View demo store

Release notes

Last updated Jan 31, 2025 • Version 12.3.2
Mobile preview for Startup in the "Cloth" style
Desktop preview for Startup in the "Cloth" style
Mobile preview for Startup in the "Cloth" style

Theme highlights

Highlight customer reviews

Startup’s highly customizable testimonials section will help build brand trust by putting your customers’ reviews front and center.

Makes small catalogs shine

Whether your store features a single product or a curated selection of goods, Startup’s design creates the perfect shopping experience.

Perfect for direct-to-consumer

With Startup, your customers will be able to learn about your brand and shop your products quickly and easily.

This theme is great for

  • Dropshippers: Designed specifically for dropshippers
  • Quick setup: Theme setup steps are minimal to allow for quick launch
  • Editorial content: Optimized for longer-form text sections to support brand storytelling

Cart and checkout

  • Cart notes
  • In-store pickups
  • Quick buy

Marketing and conversion

  • Age verifier
  • Blogs
  • FAQ page
  • Promo banners
  • Quick view
  • Recommended products

Merchandising

  • Animation
  • High-resolution images
  • Image zoom
  • Product options
  • Product tabs
  • Product videos
  • Slideshow

Product discovery

  • Breadcrumbs
  • Mega menu
  • Product filtering and sorting
  • Recommended products
  • Sticky header
  • Swatch filters

This theme is great for

  • Dropshippers: Designed specifically for dropshippers
  • Quick setup: Theme setup steps are minimal to allow for quick launch
  • Editorial content: Optimized for longer-form text sections to support brand storytelling

Cart and checkout

  • Cart notes
  • In-store pickups
  • Quick buy

Marketing and conversion

  • Age verifier
  • Blogs
  • FAQ page
  • Promo banners
  • Quick view
  • Recommended products

Merchandising

  • Animation
  • High-resolution images
  • Image zoom
  • Product options
  • Product tabs
  • Product videos
  • Slideshow

Product discovery

  • Breadcrumbs
  • Mega menu
  • Product filtering and sorting
  • Recommended products
  • Sticky header
  • Swatch filters

Stores using Startup

Build with confidence — the Theme Store promise

What’s included with every theme on the Theme Store

  • Works with the latest Shopify features

    Themes on the Shopify Theme Store are guaranteed to stay up to date and work with Shopify’s ever-growing feature set.

  • Speed-tested and approved

    Every theme in the Theme Store meets Shopify’s performance standards, ensuring a faster shopping experience for your buyers.

  • Unlimited free trial

    Try the theme for free with your own products, brand colors, and customizations. One-time payment of $100 if you publish the theme to your store.

  • Free high-resolution photos

    Demo stores aren’t included, but you can get free stock photos from Shopify Burst.

  • Free theme updates

    Get the latest theme features and fixes from the Theme Store. You can redownload your purchase at any time.

  • Non-expiring license for one store

    Your payment entitles you to use the theme on a single store, and keep it as long as you like.

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