Startup

Perfect for Direct-to-Consumer focused brands with small catalogs.

Includes support for:

  • Store locator
  • Age verifier
  • Quick view
  • Mega menu
  • Sticky header

See all features here

$220 USD

Unlimited free trial. Pay if you publish.

Includes support for:

  • Store locator
  • Age verifier
  • Quick view
  • Mega menu
  • Sticky header

See all features here

Theme highlights

Highlight customer reviews

Startup’s highly customizable testimonials section will help build brand trust by putting your customers’ reviews front and center.

Makes small catalogs shine

Whether your store features a single product or a curated selection of goods, Startup’s design creates the perfect shopping experience.

Perfect for direct-to-consumer

With Startup, your customers will be able to learn about your brand and shop your products quickly and easily.

Online Store 2.0

The new standard in customizability and speed

Use drag-and-drop sections and blocks to create custom pages throughout your store without special coding. Startup comes with flexible, well-designed blocks for images, products, video, quotes, and more.

Learn more about sections and blocks 
Preview of Online Store 2.0 enabled theme editor.

This theme is great for

Dropshippers
Designed specifically for dropshippers
Quick setup
Theme setup steps are minimal to allow for quick launch
Editorial content
Optimized for longer-form text sections to support brand storytelling

Cart and checkout

  • Cart notes
  • In-store pickups
  • Quick buy

Marketing and conversion

  • Age verifier
  • Blogs
  • FAQ page
  • Product reviews
  • Promo banners
  • Quick view
  • Recommended products
  • Store locator

Merchandising

  • Animation
  • High-resolution images
  • Image zoom
  • Product options
  • Product tabs
  • Product videos
  • Slideshow

Product discovery

  • Breadcrumbs
  • Mega menu
  • Product filtering and sorting
  • Recommended products
  • Sticky header

Online Store 2.0

The new standard in customizability and speed

Use drag-and-drop sections and blocks to create custom pages throughout your store without special coding. Startup comes with flexible, well-designed blocks for images, products, video, quotes, and more.

Learn more about sections and blocks 
Preview of Online Store 2.0 enabled theme editor.

This theme is great for

Dropshippers
Designed specifically for dropshippers
Quick setup
Theme setup steps are minimal to allow for quick launch
Editorial content
Optimized for longer-form text sections to support brand storytelling

Cart and checkout

  • Cart notes
  • In-store pickups
  • Quick buy

Marketing and conversion

  • Age verifier
  • Blogs
  • FAQ page
  • Product reviews
  • Promo banners
  • Quick view
  • Recommended products
  • Store locator

Merchandising

  • Animation
  • High-resolution images
  • Image zoom
  • Product options
  • Product tabs
  • Product videos
  • Slideshow

Product discovery

  • Breadcrumbs
  • Mega menu
  • Product filtering and sorting
  • Recommended products
  • Sticky header

94 reviews

84% positive

  • 79 positive reviews
  • 3 neutral reviews
  • 12 negative reviews
Write a review
HiBiDay 13 days ago

I tried this theme but it lacks of some functional even the theme design is nice, but you can always better theme with this price, Not really happy with it. For Image section, It is even bad experiece as you cant do dynamic source for most blockks(very basic functions) with it, what they told me is "adding a dynamic source would not be possible."

Reply from Pixel Union 13 days ago

Hi HiBiDay team! Thank you for your feedback! It looks like you reached out to our support team for assistance with adding a FAQ section and some guidance around the image section on your product page - I am glad we were able to help out with both! A member of our team has reached out to you to see how we can help if you had any additional questions. All the best, Pixel Union

Refuge Privacy Oct 25, 2022

Experienced some minor issues, their support team got on it responsively, which was great. Then I noticed this morning they had left a "Rich Text" template open and visible on my store, complete with default dummy text, presumably while working on my theme. I cannot recommend this theme with this level of carelessness.

Reply from Pixel Union Oct 20, 2022

Hi Refuge Privacy team! Thank you for your feedback! It looks like you may have sent in this review before you reached out to our support team! It appears that this issue is coming from an outdated version of the Safari browser, and one of our support agents has passed this information along to you. We look forward to helping you! All the best, Pixel Union

Backyard Breaks Sep 27, 2022

In my experience with this theme, it has been pretty terrible. Inventory levels do not update and there are so many bugs with this theme. Two thumbs down

Reply from Pixel Union Sep 27, 2022

Hi Backyard Breaks team! Thank you for your feedback! Sorry to hear that you have run into some issues with your theme. You can always reach out to our support team, and we would be happy to take a look at these inventory levels and any other questions you might have. Here is the link to reach out to our support team: support.pixelunion.net/hc/en-us/requests/new All the best, Pixel Union

Wanderpfote Jul 28, 2022

Great Theme and top support! Happy to work on other projects with the same theme!

This theme is supported by Pixel Union

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Release notes

Version 11.2.0 - November 10, 2022

We've added a new Age gate feature.

Added

  • Added Age gate.

Version 11.1.0 - October 19, 2022

We've added a new Complementary products block to product pages.

Added

  • Added Complementary products block.

Version 11.0.2 - July 21, 2022

We have expanded the social media settings and fixed the documentation link in the theme editor.

Changed

  • Expanded social media settings and icon options
  • Updated documentation link

Stores using Startup

Build with confidence — the Theme Store promise

What’s included with every theme on the Theme Store

Works with the latest Shopify features

Themes on the Shopify Theme Store are guaranteed to stay up to date and work with Shopify’s ever-growing feature set.

Speed-tested and approved

Every theme in the Theme Store meets Shopify’s performance standards, ensuring a faster shopping experience for your buyers.

Unlimited free trial

Try the theme for free with your own products, brand colors, and customizations. One-time payment of $220 if you publish the theme to your store.

Free high-resolution photos

Demo stores aren’t included, but you can get free stock photos from Shopify Burst.

Free theme updates

Get the latest theme features and fixes from the Theme Store. You can redownload your purchase at any time.

Non-expiring license for one store

Your payment entitles you to use the theme on a single store, and keep it as long as you like.