Theme highlights
Highlight your customer review
Startup’s highly customizable testimonials section will help build brand trust by putting your customers’ reviews front and center.
Makes small catalogs shine
Whether your store features a single product or a curated selection of goods, Startup’s design creates the perfect shopping experience.
Perfect for direct-to-consumer
With Startup, your customers will be able to learn about your brand and shop your products quickly and easily.
Online Store 2.0
The new standard in customizability and speed
Use drag-and-drop sections and blocks to create custom pages throughout your store without special coding. Startup comes with flexible, well-designed blocks for images, products, video, quotes, and more.
Learn more about sections and blocks
This theme is great for
- Dropshippers
- Designed specifically for dropshippers
- Quick setup
- Theme setup steps are minimal to allow for quick launch
- Selling internationally
- Designed for stores that sell across regional boundaries
Cart and checkout
- Cart notes
- Quick buy
Marketing and conversion
- FAQ page
- Product reviews
- Promo banners
- Recommended products
Merchandising
- High-resolution images
- Product options
- Product tabs
- Product videos
- Slideshow
Product discovery
- Breadcrumbs
- Recommended products
- Sticky header
91 reviews
Great Theme and top support! Happy to work on other projects with the same theme!
This theme has given my store a much needed refresh and is so much more beautiful and functional than my old theme! it has allowed me to remove a couple of paid apps because the features were built in to Startup. And when i've needed help the support team has been so friendly, helpful and fast to respond - like under an hour! Highly recomend
The Startup theme has really helped us a lot. We have been able to customize so many things so fast with this theme. I love it!
Amazing theme, amazing support. I used the Startup theme with the 'home' skin. For a small sku store, this theme is phenomenal. I really don't think I will need to hire a developer for ANYTHING in the future. It's so simple to use and has every feature I need for this 'single product' store. I have built many Shopify stores, this theme is perfect. Almost as perfect as their customer support.
This theme is supported by Pixel Union
Have a question about this theme?
Release notes
Version 11.0.2 - July 21, 2022
We have expanded the social media settings and fixed the documentation link in the theme editor.
Changed
- Expanded social media settings and icon options
- Updated documentation link
Version 11.0.1 - January 31, 2022
We have updated the currency selector to use country names in addition to currency codes
Changed
- We have updated the currency selector to use country names in addition to currency codes
Online Store 2.0
The new standard in customizability and speed
Use drag-and-drop sections and blocks to create custom pages throughout your store without special coding. Startup comes with flexible, well-designed blocks for images, products, video, quotes, and more.
Learn more about sections and blocks
This theme is great for
- Dropshippers
- Designed specifically for dropshippers
- Quick setup
- Theme setup steps are minimal to allow for quick launch
- Selling internationally
- Designed for stores that sell across regional boundaries
Cart and checkout
- Cart notes
- Quick buy
Marketing and conversion
- FAQ page
- Product reviews
- Promo banners
- Recommended products
Merchandising
- High-resolution images
- Product options
- Product tabs
- Product videos
- Slideshow
Product discovery
- Breadcrumbs
- Recommended products
- Sticky header
91 reviews
Great Theme and top support! Happy to work on other projects with the same theme!
This theme has given my store a much needed refresh and is so much more beautiful and functional than my old theme! it has allowed me to remove a couple of paid apps because the features were built in to Startup. And when i've needed help the support team has been so friendly, helpful and fast to respond - like under an hour! Highly recomend
The Startup theme has really helped us a lot. We have been able to customize so many things so fast with this theme. I love it!
Amazing theme, amazing support. I used the Startup theme with the 'home' skin. For a small sku store, this theme is phenomenal. I really don't think I will need to hire a developer for ANYTHING in the future. It's so simple to use and has every feature I need for this 'single product' store. I have built many Shopify stores, this theme is perfect. Almost as perfect as their customer support.
This theme is supported by Pixel Union
Have a question about this theme?
Release notes
Version 11.0.2 - July 21, 2022
We have expanded the social media settings and fixed the documentation link in the theme editor.
Changed
- Expanded social media settings and icon options
- Updated documentation link
Version 11.0.1 - January 31, 2022
We have updated the currency selector to use country names in addition to currency codes
Changed
- We have updated the currency selector to use country names in addition to currency codes
Build with confidence — the Theme Store promise
What’s included with every theme on the Theme Store
Works with the latest Shopify features
Themes on the Shopify Theme Store are guaranteed to stay up to date and work with Shopify’s ever-growing feature set.
Speed-tested and approved
Every theme in the Theme Store meets Shopify’s performance standards, ensuring a faster shopping experience for your buyers.
Unlimited free trial
Try the theme for free with your own products, brand colors, and customizations. One-time payment of $220 if you publish the theme to your store.
Free high-resolution photos
Demo stores aren’t included, but you can get free stock photos from Shopify Burst.
Free theme updates
Get the latest theme features and fixes from the Theme Store. You can redownload your purchase at any time.
Non-expiring license for one store
Your payment entitles you to use the theme on a single store, and keep it as long as you like.
