Startup

Perfect for Direct-to-Consumer focused brands with small catalogs.

$180 USD

Unlimited free trial. Pay if you publish.

82 reviews

85% positive

  • 70 positive reviews
  • 3 neutral reviews
  • 9 negative reviews
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Lettuce Aug 17, 2017

Great support, multi-functional theme! Overall very pleased!

Sparkle Charcoal Aug 11, 2017

It's very simple and modern and the support team is very helpful if you need customization

thirtynine99 Jul 18, 2017

I want to thank Reid over at Pixel Union for the awesome support. I am extremely happy with the way my website has turned out, it is a perfect fit "theme" for my type of business.

Frogger Daily Deals Jul 11, 2017

Not worth the money paid. Missing a lot of basic features like being able to add a fav icon without editing HTML and many more. Customer service is unhelpful and quick to get rid of you. Would not recommend. The free themes provide more options essential features than this theme.

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Stores using Startup

Build with confidence — the Theme Store promise

What’s included with every theme on the Theme Store

Works with the latest Shopify features

Themes on the Shopify Theme Store are guaranteed to stay up to date and work with Shopify’s ever-growing feature set.

Speed-tested and approved

Every theme in the Theme Store meets Shopify’s performance standards, ensuring a faster shopping experience for your buyers.

Unlimited free trial

Try the theme for free with your own products, brand colors, and customizations. One-time payment of $180 if you publish the theme to your store.

Free high-resolution photos

Demo stores aren’t included, but you can get free stock photos from Shopify Burst.

Free theme updates

Get the latest theme features and fixes from the Theme Store. You can redownload your purchase at any time.

Non-expiring license for one store

Your payment entitles you to use the theme on a single store, and keep it as long as you like.

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