Perfect for Direct-to-Consumer focused brands with small catalogs.

$180 USD

Unlimited free trial. Pay if you publish.

82 reviews

85% positive

  • 70 positive reviews
  • 3 neutral reviews
  • 9 negative reviews
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Nurture Box Dec 13, 2016

Beautiful, easy to work with, and has everything you need to create a stunning first impression. Really worth the money to get something that just works right and has all the features you need.

Otenteko Dec 13, 2016

It might look simple, but it has everything you need to launch a successful business. Very happy with this theme. The simplicity and elegance this theme has is what i need for my brand. Great Job Pixel Union :)

Get Qurious Dec 13, 2016

We wanted to set up our ecommerce website as quickly as possible to beat the holiday rush, and the team at Pixel Union GAVE THEIR 200% to make sure we were up and running. Special thanks to Reid Naaykens. He is the best. :)

Lunar Oceans Dec 02, 2016

This is an excellent theme. Not had any problems or limitations as of yet and very happy with the end product. (

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Stores using Startup

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What’s included with every theme on the Theme Store

Works with the latest Shopify features

Themes on the Shopify Theme Store are guaranteed to stay up to date and work with Shopify’s ever-growing feature set.

Speed-tested and approved

Every theme in the Theme Store meets Shopify’s performance standards, ensuring a faster shopping experience for your buyers.

Unlimited free trial

Try the theme for free with your own products, brand colors, and customizations. One-time payment of $180 if you publish the theme to your store.

Free high-resolution photos

Demo stores aren’t included, but you can get free stock photos from Shopify Burst.

Free theme updates

Get the latest theme features and fixes from the Theme Store. You can redownload your purchase at any time.

Non-expiring license for one store

Your payment entitles you to use the theme on a single store, and keep it as long as you like.

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