Startup

Perfect for Direct-to-Consumer focused brands with small catalogs.

Great for

  • Clothing and accessories, Health and beauty, Home and garden
  • Small catalogs
  • Dropshippers, Quick setup, Selling internationally

$220 USD

Unlimited free trial. Pay if you publish.

Great for

  • Clothing and accessories, Health and beauty, Home and garden
  • Small catalogs
  • Dropshippers, Quick setup, Selling internationally

Theme highlights

Highlight your customer review

Startup’s highly customizable testimonials section will help build brand trust by putting your customers’ reviews front and center.

Makes small catalogs shine

Whether your store features a single product or a curated selection of goods, Startup’s design creates the perfect shopping experience.

Perfect for direct-to-consumer

With Startup, your customers will be able to learn about your brand and shop your products quickly and easily.

Online Store 2.0

The new standard in customizability and speed

Use drag-and-drop sections and blocks to create custom pages throughout your store without special coding. Startup comes with flexible, well-designed blocks for images, products, video, quotes, and more.

Learn more about sections and blocks  

Preview of Online Store 2.0 enabled theme editor.

This theme is great for

Dropshippers
Designed specifically for dropshippers
Quick setup
Theme setup steps are minimal to allow for quick launch
Selling internationally
Designed for stores that sell across regional boundaries

Cart and checkout

  • Cart notes
  • Quick buy

Marketing and conversion

  • FAQ page
  • Product reviews
  • Promo banners
  • Recommended products

Merchandising

  • High-resolution images
  • Product options
  • Product tabs
  • Product videos
  • Slideshow

Product discovery

  • Breadcrumbs
  • Recommended products
  • Sticky header

Online Store 2.0

The new standard in customizability and speed

Use drag-and-drop sections and blocks to create custom pages throughout your store without special coding. Startup comes with flexible, well-designed blocks for images, products, video, quotes, and more.

Learn more about sections and blocks  

Preview of Online Store 2.0 enabled theme editor.

This theme is great for

Dropshippers
Designed specifically for dropshippers
Quick setup
Theme setup steps are minimal to allow for quick launch
Selling internationally
Designed for stores that sell across regional boundaries

Cart and checkout

  • Cart notes
  • Quick buy

Marketing and conversion

  • FAQ page
  • Product reviews
  • Promo banners
  • Recommended products

Merchandising

  • High-resolution images
  • Product options
  • Product tabs
  • Product videos
  • Slideshow

Product discovery

  • Breadcrumbs
  • Recommended products
  • Sticky header

82 reviews

85% positive

  • 70 positive reviews
  • 3 neutral reviews
  • 9 negative reviews
Write a review
Pure Bone Broth Mar 02, 2016

Amazing customer service and support. The team at pixel union has been most generous to me in helping make minor tweaks to the site. As I am not savvy with anything to do with code, I was a bit daunted about customizing anything, but the team made it easy. Perfect theme and layout for what I was looking for (www.purebonebroth.co)

runnersbeans Mar 02, 2016

This theme looks great and has simple yet really effective components which make you realise that 'less can be more' and the more you can put up front to customers on the same page now is so much better than them having to pop 'inside' to a multitude of different pages. the customer service is fantastic, and small changes can be made to help get it how you want it. highly recommend.

CoffeePhilia Jan 21, 2016

There is a huge problem with this theme. You have no control over the text for the first page sliders in terms of changing the font size, colour an type. It is only one set and coded type for ANY and ALL slides you might want to use. The text on the first page banners are also not mobile friendly, they do not show on the slide and instead they show under the slide and it looks very unattractive

BROOKLYN WOLF Jan 13, 2016

Awesome customer service and a great theme. We had an issue with our code that stumped us. Calvin jumped in and solved it without hesitation. Thanks guys!

This theme is supported by Pixel Union

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Stores using Startup

Build with confidence — the Theme Store promise

What’s included with every theme on the Theme Store

Works with the latest Shopify features

Themes on the Shopify Theme Store are guaranteed to stay up to date and work with Shopify’s ever-growing feature set.

Speed-tested and approved

Every theme in the Theme Store meets Shopify’s performance standards, ensuring a faster shopping experience for your buyers.

Unlimited free trial

Try the theme for free with your own products, brand colors, and customizations. One-time payment of $220 if you publish the theme to your store.

Free high-resolution photos

Demo stores aren’t included, but you can get free stock photos from Shopify Burst.

Free theme updates

Get the latest theme features and fixes from the Theme Store. You can redownload your purchase at any time.

Non-expiring license for one store

Your payment entitles you to use the theme on a single store, and keep it as long as you like.

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Mobile preview for Startup in the "Bold" style
Pacific $180 USD