Perfect for Direct-to-Consumer focused brands with small catalogs.

$180 USD

Unlimited free trial. Pay if you publish.

82 reviews

85% positive

  • 70 positive reviews
  • 3 neutral reviews
  • 9 negative reviews
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nini & pumpkin Nov 03, 2015

We decided to use this theme because of the customization options, but knew we would have to dig into the code to get what we wanted. The support from Pixel Union has been top notch. They've been very quick with response time and have worked hard (and fielded tons of questions) in order to help us get our site how we want it. I would highly recommend you try this theme out!

Boundary Bay Sep 03, 2015

Customer service was great in trying to help us get our full-width-feature working as advertised, but after 1.5 weeks of back and forth, we ended up with a F-W-F which needed the creators intervention just to edit. So we walked away from the $190 and left Shopify for Wix, and accomplished everything in a few hours. Should have tested this theme more before purchasing. No refunds.

OSCAR Natural Aug 26, 2015

More customisable than any other Shopify theme I've used. Great support too!

58 REPUBLIC Aug 25, 2015

StartUp is our second theme from PU and they get two big thumbs ups from all of us here at 58 REPUBLIC. StartUp is really robust with tons of built-in options to get a site up fast – and looking good. We’ve only started to tap the potential of it! The support from Calvin and team is always fast. We’re so grateful, we donated one of our best prints to their office in BC!

This theme is supported by Pixel Union

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What’s included with every theme on the Theme Store

Works with the latest Shopify features

Themes on the Shopify Theme Store are guaranteed to stay up to date and work with Shopify’s ever-growing feature set.

Speed-tested and approved

Every theme in the Theme Store meets Shopify’s performance standards, ensuring a faster shopping experience for your buyers.

Unlimited free trial

Try the theme for free with your own products, brand colors, and customizations. One-time payment of $180 if you publish the theme to your store.

Free high-resolution photos

Demo stores aren’t included, but you can get free stock photos from Shopify Burst.

Free theme updates

Get the latest theme features and fixes from the Theme Store. You can redownload your purchase at any time.

Non-expiring license for one store

Your payment entitles you to use the theme on a single store, and keep it as long as you like.

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