Perfect for Direct-to-Consumer focused brands with small catalogs.

$180 USD

Unlimited free trial. Pay if you publish.

82 reviews

85% positive

  • 70 positive reviews
  • 3 neutral reviews
  • 9 negative reviews
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Omeio Sep 18, 2014

Big up to Pixel Union for helping us to be mobile using Shopify! Lighting fast response & generous support. From Omeio


Love this theme! I was looking for a unique theme for my webstore to be completely different from competitors, so Startup solved my problem. Great thanks to Calvin, he provides me with great support. Hope Startup theme will make me my market segment leader :)

ClubJerky Jul 31, 2014

Awesome theme. Calvin is very helpful in making sure I get every detail for my site correct, he understands how important that is. I feel like from the support alone I've gotten more in value than the cost of the theme.

Washed Jul 23, 2014

Love this theme and thanks to Calvin from Pixel Union for his help. I had 2 problems, he fixed it very quickly. Thanks !

This theme is supported by Pixel Union

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Stores using Startup

Build with confidence — the Theme Store promise

What’s included with every theme on the Theme Store

Works with the latest Shopify features

Themes on the Shopify Theme Store are guaranteed to stay up to date and work with Shopify’s ever-growing feature set.

Speed-tested and approved

Every theme in the Theme Store meets Shopify’s performance standards, ensuring a faster shopping experience for your buyers.

Unlimited free trial

Try the theme for free with your own products, brand colors, and customizations. One-time payment of $180 if you publish the theme to your store.

Free high-resolution photos

Demo stores aren’t included, but you can get free stock photos from Shopify Burst.

Free theme updates

Get the latest theme features and fixes from the Theme Store. You can redownload your purchase at any time.

Non-expiring license for one store

Your payment entitles you to use the theme on a single store, and keep it as long as you like.

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