Startup

Perfect for Direct-to-Consumer focused brands with small catalogs.

$180 USD

Unlimited free trial. Pay if you publish.

82 reviews

85% positive

  • 70 positive reviews
  • 3 neutral reviews
  • 9 negative reviews
Write a review
Wizwedge Sep 24, 2020

The theme is pretty nice, you have a lot more options than on other free themes I tried. However there is an issue, there are too many H1 tags, pretty much all around. Just a heads up so you know to change those in the code where needed.

libausa Aug 31, 2020

Get a free basic one. It's not much different from free stuff Tech support answered 4 days after a ticket created, they can't do anything for adding video from a Shopify file link. If you get Shopify free template, you can find many resources on the web and get free live support from Shopify. Shopify doesn't offer tech support if you buy this template. Ended up pay more for developer.

Smart Cocoon Mar 02, 2020

Great theme plus a very good support! You'll enjoy working with it.

Soo Blanket Feb 25, 2020

Fantastic theme and fantastic support (if you are just starting out - don't underestimate how important it is). We have multiple shops on Shopify and the start up theme is definitely our most favourite!

This theme is supported by Pixel Union

Have a question about this theme?

Stores using Startup

Build with confidence — the Theme Store promise

What’s included with every theme on the Theme Store

Works with the latest Shopify features

Themes on the Shopify Theme Store are guaranteed to stay up to date and work with Shopify’s ever-growing feature set.

Speed-tested and approved

Every theme in the Theme Store meets Shopify’s performance standards, ensuring a faster shopping experience for your buyers.

Unlimited free trial

Try the theme for free with your own products, brand colors, and customizations. One-time payment of $180 if you publish the theme to your store.

Free high-resolution photos

Demo stores aren’t included, but you can get free stock photos from Shopify Burst.

Free theme updates

Get the latest theme features and fixes from the Theme Store. You can redownload your purchase at any time.

Non-expiring license for one store

Your payment entitles you to use the theme on a single store, and keep it as long as you like.

More themes for Furniture

Debut theme

Galleria theme

Loft theme

More themes by Pixel Union

Atlantic theme

The Organic style of the Atlantic theme
Mobile preview for Startup in the "Organic" style
Atlantic $180 USD

Grid theme

The Bright style of the Grid theme
Mobile preview for Startup in the "Bright" style
Grid $180 USD