Free
- 54% (26)
Startup
Unlimited free trial. Pay if you publish.
- Reviews (101)
- 82% positive
- Developer
- Pixel Union
Release notes
Last updated Jan 31, 2025
•
Version 12.3.2
Theme highlights
Highlight customer reviews
Startup’s highly customizable testimonials section will help build brand trust by putting your customers’ reviews front and center.
Makes small catalogs shine
Whether your store features a single product or a curated selection of goods, Startup’s design creates the perfect shopping experience.
Perfect for direct-to-consumer
With Startup, your customers will be able to learn about your brand and shop your products quickly and easily.
This theme is great for
- Dropshippers: Designed specifically for dropshippers
- Quick setup: Theme setup steps are minimal to allow for quick launch
- Editorial content: Optimized for longer-form text sections to support brand storytelling
Cart and checkout
- Cart notes
- In-store pickups
- Quick buy
Marketing and conversion
- Age verifier
- Blogs
- FAQ page
- Promo banners
- Quick view
- Recommended products
Merchandising
- Animation
- High-resolution images
- Image zoom
- Product options
- Product tabs
- Product videos
- Slideshow
Product discovery
- Breadcrumbs
- Mega menu
- Product filtering and sorting
- Recommended products
- Sticky header
- Swatch filters
101 reviews
Sparkle Charcoal
Aug 11, 2017
It's very simple and modern and the support team is very helpful if you need customization
thirtynine99
Jul 18, 2017
I want to thank Reid over at Pixel Union for the awesome support. I am extremely happy with the way my website has turned out, it is a perfect fit "theme" for my type of business.
Frogger Daily Deals
Jul 11, 2017
Not worth the money paid. Missing a lot of basic features like being able to add a fav icon without editing HTML and many more. Customer service is unhelpful and quick to get rid of you. Would not recommend. The free themes provide more options essential features than this theme.
Scare Dancer
Jul 6, 2017
Excellent theme! It was just what I needed for a store with only a few products.
This theme is supported by Pixel Union
About
- 329 Howe St., PMB 2066, Vancouver, BC, V6C 3N2, CA
- support@pixelunion.net
Release notes
Version 12.3.1 January 3, 2025
Startup 12.3.1 updates Tech, Travel, and Home presets.
Version 12.3.0 May 8, 2024
Startup 12.3.0 introduces the image filter presentation type on the collection page and search page, adds a Datepicker to the Gift card recipient form and removes the Twitter feed section.
Added
- Added Datepicker to Gift card recipient form.
- Added image filter presentation type to collection page and search page.
Changed
- Removed Twitter feed section.
This theme is great for
- Dropshippers: Designed specifically for dropshippers
- Quick setup: Theme setup steps are minimal to allow for quick launch
- Editorial content: Optimized for longer-form text sections to support brand storytelling
Cart and checkout
- Cart notes
- In-store pickups
- Quick buy
Marketing and conversion
- Age verifier
- Blogs
- FAQ page
- Promo banners
- Quick view
- Recommended products
Merchandising
- Animation
- High-resolution images
- Image zoom
- Product options
- Product tabs
- Product videos
- Slideshow
Product discovery
- Breadcrumbs
- Mega menu
- Product filtering and sorting
- Recommended products
- Sticky header
- Swatch filters
Stores using Startup
Build with confidence — the Theme Store promise
What’s included with every theme on the Theme Store
-
Works with the latest Shopify features
Themes on the Shopify Theme Store are guaranteed to stay up to date and work with Shopify’s ever-growing feature set.
-
Speed-tested and approved
Every theme in the Theme Store meets Shopify’s performance standards, ensuring a faster shopping experience for your buyers.
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Unlimited free trial
Try the theme for free with your own products, brand colors, and customizations. One-time payment of $100 if you publish the theme to your store.
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Free high-resolution photos
Demo stores aren’t included, but you can get free stock photos from Shopify Burst.
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Free theme updates
Get the latest theme features and fixes from the Theme Store. You can redownload your purchase at any time.
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Non-expiring license for one store
Your payment entitles you to use the theme on a single store, and keep it as long as you like.
