Perfect for Direct-to-Consumer focused brands with small catalogs.

$180 USD

Unlimited free trial. Pay if you publish.

82 reviews

85% positive

  • 70 positive reviews
  • 3 neutral reviews
  • 9 negative reviews
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Iron Earth Canada Jul 12, 2021

Startup is a great theme for us. It does everything we need it to do and it runs very well with many of the apps that we use. More importantly though, the support from Pixel Union is always very responsive. Their devs are quick to resolve any issues or conflicts with other code that pop up from time to time, to make sure the site runs optimally.

Yodlii Jun 12, 2021

The theme is nice I recommend it, overall I am happy with the result, it does not offer a lot of customization but it is nice and easy to work with. The support doesn't answer my question after 3 days, so you are basicaly alone. This is not OK for a 180$ theme.

Goldrocket GmbH Mar 12, 2021

Can't even change the font size or the logo size, don't even want to start with the rest of the problems. 180$ throwing out of the window would be better than buying this theme...

Reply from Pixel Union Apr 22, 2021

Hi Goldrocket GmbH team! We're consistently trying to add new features and options to this theme, and we appreciate your feedback. We've sent you an email to rectify the situation- please respond ASAP and we can get this sorted out for you! Mar 12, 2021

The theam is great. The support these guys provide is amazing.

This theme is supported by Pixel Union

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Stores using Startup

Build with confidence — the Theme Store promise

What’s included with every theme on the Theme Store

Works with the latest Shopify features

Themes on the Shopify Theme Store are guaranteed to stay up to date and work with Shopify’s ever-growing feature set.

Speed-tested and approved

Every theme in the Theme Store meets Shopify’s performance standards, ensuring a faster shopping experience for your buyers.

Unlimited free trial

Try the theme for free with your own products, brand colors, and customizations. One-time payment of $180 if you publish the theme to your store.

Free high-resolution photos

Demo stores aren’t included, but you can get free stock photos from Shopify Burst.

Free theme updates

Get the latest theme features and fixes from the Theme Store. You can redownload your purchase at any time.

Non-expiring license for one store

Your payment entitles you to use the theme on a single store, and keep it as long as you like.

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