Startup

Perfect for Direct-to-Consumer focused brands with small catalogs.

Great for

  • Clothing and accessories, Health and beauty, Home and garden
  • Small catalogs
  • Dropshippers, Quick setup, Selling internationally

$220 USD

Unlimited free trial. Pay if you publish.

Great for

  • Clothing and accessories, Health and beauty, Home and garden
  • Small catalogs
  • Dropshippers, Quick setup, Selling internationally

Theme highlights

Highlight your customer review

Startup’s highly customizable testimonials section will help build brand trust by putting your customers’ reviews front and center.

Makes small catalogs shine

Whether your store features a single product or a curated selection of goods, Startup’s design creates the perfect shopping experience.

Perfect for direct-to-consumer

With Startup, your customers will be able to learn about your brand and shop your products quickly and easily.

Online Store 2.0

The new standard in customizability and speed

Use drag-and-drop sections and blocks to create custom pages throughout your store without special coding. Startup comes with flexible, well-designed blocks for images, products, video, quotes, and more.

Learn more about sections and blocks  

Preview of Online Store 2.0 enabled theme editor.

This theme is great for

Dropshippers
Designed specifically for dropshippers
Quick setup
Theme setup steps are minimal to allow for quick launch
Selling internationally
Designed for stores that sell across regional boundaries

Cart and checkout

  • Cart notes
  • Quick buy

Marketing and conversion

  • FAQ page
  • Product reviews
  • Promo banners
  • Recommended products

Merchandising

  • High-resolution images
  • Product options
  • Product tabs
  • Product videos
  • Slideshow

Product discovery

  • Breadcrumbs
  • Recommended products
  • Sticky header

Online Store 2.0

The new standard in customizability and speed

Use drag-and-drop sections and blocks to create custom pages throughout your store without special coding. Startup comes with flexible, well-designed blocks for images, products, video, quotes, and more.

Learn more about sections and blocks  

Preview of Online Store 2.0 enabled theme editor.

This theme is great for

Dropshippers
Designed specifically for dropshippers
Quick setup
Theme setup steps are minimal to allow for quick launch
Selling internationally
Designed for stores that sell across regional boundaries

Cart and checkout

  • Cart notes
  • Quick buy

Marketing and conversion

  • FAQ page
  • Product reviews
  • Promo banners
  • Recommended products

Merchandising

  • High-resolution images
  • Product options
  • Product tabs
  • Product videos
  • Slideshow

Product discovery

  • Breadcrumbs
  • Recommended products
  • Sticky header

83 reviews

86% positive

  • 71 positive reviews
  • 3 neutral reviews
  • 9 negative reviews
Write a review
BROOKLYN WOLF Jan 13, 2016

Awesome customer service and a great theme. We had an issue with our code that stumped us. Calvin jumped in and solved it without hesitation. Thanks guys!

nini & pumpkin Nov 03, 2015

We decided to use this theme because of the customization options, but knew we would have to dig into the code to get what we wanted. The support from Pixel Union has been top notch. They've been very quick with response time and have worked hard (and fielded tons of questions) in order to help us get our site how we want it. I would highly recommend you try this theme out!

Boundary Bay Sep 03, 2015

Customer service was great in trying to help us get our full-width-feature working as advertised, but after 1.5 weeks of back and forth, we ended up with a F-W-F which needed the creators intervention just to edit. So we walked away from the $190 and left Shopify for Wix, and accomplished everything in a few hours. Should have tested this theme more before purchasing. No refunds.

OSCAR Natural Aug 26, 2015

More customisable than any other Shopify theme I've used. Great support too!

This theme is supported by Pixel Union

Have a question about this theme?

Stores using Startup

Build with confidence — the Theme Store promise

What’s included with every theme on the Theme Store

Works with the latest Shopify features

Themes on the Shopify Theme Store are guaranteed to stay up to date and work with Shopify’s ever-growing feature set.

Speed-tested and approved

Every theme in the Theme Store meets Shopify’s performance standards, ensuring a faster shopping experience for your buyers.

Unlimited free trial

Try the theme for free with your own products, brand colors, and customizations. One-time payment of $220 if you publish the theme to your store.

Free high-resolution photos

Demo stores aren’t included, but you can get free stock photos from Shopify Burst.

Free theme updates

Get the latest theme features and fixes from the Theme Store. You can redownload your purchase at any time.

Non-expiring license for one store

Your payment entitles you to use the theme on a single store, and keep it as long as you like.

More themes by Pixel Union

Atlantic theme

The Organic style of the Atlantic theme
Mobile preview for Startup in the "Organic" style
Atlantic $240 USD

Editorial content, High-volume stores, Physical stores

Editions theme

The Spring style of the Editions theme
Mobile preview for Startup in the "Spring" style
Editions $150 USD

Not-for-profits, Physical stores, Quick setup