Startup

Perfect for Direct-to-Consumer focused brands with small catalogs.

Includes support for:

  • Store locator
  • Age verifier
  • Quick view
  • Mega menu
  • Sticky header

See all features here

$240 USD

Unlimited free trial. Pay if you publish.

Includes support for:

  • Store locator
  • Age verifier
  • Quick view
  • Mega menu
  • Sticky header

See all features here

Theme highlights

Highlight customer reviews

Startup’s highly customizable testimonials section will help build brand trust by putting your customers’ reviews front and center.

Makes small catalogs shine

Whether your store features a single product or a curated selection of goods, Startup’s design creates the perfect shopping experience.

Perfect for direct-to-consumer

With Startup, your customers will be able to learn about your brand and shop your products quickly and easily.

Online Store 2.0

The new standard in customizability and speed

Use drag-and-drop sections and blocks to create custom pages throughout your store without special coding. Startup comes with flexible, well-designed blocks for images, products, video, quotes, and more.

Learn more about sections and blocks 
Preview of Online Store 2.0 enabled theme editor.

This theme is great for

Dropshippers
Designed specifically for dropshippers
Quick setup
Theme setup steps are minimal to allow for quick launch
Editorial content
Optimized for longer-form text sections to support brand storytelling

Cart and checkout

  • Cart notes
  • In-store pickups
  • Quick buy

Marketing and conversion

  • Age verifier
  • Blogs
  • FAQ page
  • Product reviews
  • Promo banners
  • Quick view
  • Recommended products
  • Store locator

Merchandising

  • Animation
  • High-resolution images
  • Image zoom
  • Product options
  • Product tabs
  • Product videos
  • Slideshow

Product discovery

  • Breadcrumbs
  • Mega menu
  • Product filtering and sorting
  • Recommended products
  • Sticky header

Online Store 2.0

The new standard in customizability and speed

Use drag-and-drop sections and blocks to create custom pages throughout your store without special coding. Startup comes with flexible, well-designed blocks for images, products, video, quotes, and more.

Learn more about sections and blocks 
Preview of Online Store 2.0 enabled theme editor.

This theme is great for

Dropshippers
Designed specifically for dropshippers
Quick setup
Theme setup steps are minimal to allow for quick launch
Editorial content
Optimized for longer-form text sections to support brand storytelling

Cart and checkout

  • Cart notes
  • In-store pickups
  • Quick buy

Marketing and conversion

  • Age verifier
  • Blogs
  • FAQ page
  • Product reviews
  • Promo banners
  • Quick view
  • Recommended products
  • Store locator

Merchandising

  • Animation
  • High-resolution images
  • Image zoom
  • Product options
  • Product tabs
  • Product videos
  • Slideshow

Product discovery

  • Breadcrumbs
  • Mega menu
  • Product filtering and sorting
  • Recommended products
  • Sticky header

96 reviews

83% positive

  • 80 positive reviews
  • 3 neutral reviews
  • 13 negative reviews
Write a review
Solace 4 days ago

There are better options out there for around the same price that will have way more functionality.

Reply from Pixel Union 4 days ago

Hi Solace team! Thank you for your feedback! We are always looking for ways to improve our themes, and would love to hear from you on which functions you feel would make the Startup theme even better. A member of our support team has reached out to you! All the best, Pixel Union

mira-shop Jan 13, 2023

I'm using Startup theme, it's a beautiful one easy to configure. I particularly appreciate Pixel Union support who are reactive and helpful. thank's to the teams, keep it up !

HiBiDay Nov 16, 2022

I tried this theme but it lacks of some functional even the theme design is nice, but you can always better theme with this price, Not really happy with it. For Image section, It is even bad experiece as you cant do dynamic source for most blockks(very basic functions) with it, what they told me is "adding a dynamic source would not be possible."

Reply from Pixel Union Nov 16, 2022

Hi HiBiDay team! Thank you for your feedback! It looks like you reached out to our support team for assistance with adding a FAQ section and some guidance around the image section on your product page - I am glad we were able to help out with both! A member of our team has reached out to you to see how we can help if you had any additional questions. All the best, Pixel Union

Refuge Privacy Oct 25, 2022

Experienced some minor issues, their support team got on it responsively, which was great. Then I noticed this morning they had left a "Rich Text" template open and visible on my store, complete with default dummy text, presumably while working on my theme. I cannot recommend this theme with this level of carelessness.

Reply from Pixel Union Oct 20, 2022

Hi Refuge Privacy team! Thank you for your feedback! It looks like you may have sent in this review before you reached out to our support team! It appears that this issue is coming from an outdated version of the Safari browser, and one of our support agents has passed this information along to you. We look forward to helping you! All the best, Pixel Union

This theme is supported by Pixel Union

Have a question about this theme?

Release notes

Version 11.3.0 - January 18, 2023

We've added support for image focal points and renamed "Recommended products" to "Related products".

Added

  • Added image focal point support.

Changed

  • Renamed "Recommended products" to "Related products".

Version 11.2.0 - November 10, 2022

We've added a new Age gate feature.

Added

  • Added Age gate.

Version 11.1.0 - October 19, 2022

We've added a new Complementary products block to product pages.

Added

  • Added Complementary products block.

Stores using Startup

Build with confidence — the Theme Store promise

What’s included with every theme on the Theme Store

Works with the latest Shopify features

Themes on the Shopify Theme Store are guaranteed to stay up to date and work with Shopify’s ever-growing feature set.

Speed-tested and approved

Every theme in the Theme Store meets Shopify’s performance standards, ensuring a faster shopping experience for your buyers.

Unlimited free trial

Try the theme for free with your own products, brand colors, and customizations. One-time payment of $240 if you publish the theme to your store.

Free high-resolution photos

Demo stores aren’t included, but you can get free stock photos from Shopify Burst.

Free theme updates

Get the latest theme features and fixes from the Theme Store. You can redownload your purchase at any time.

Non-expiring license for one store

Your payment entitles you to use the theme on a single store, and keep it as long as you like.