Story

A storytelling theme for noteworthy brands

Great for

  • Clothing and accessories, Home and garden, Food and drink
  • Small catalogs
  • Visual storytelling, Quick setup, Physical stores

$250 USD

Unlimited free trial. Pay if you publish.

Great for

  • Clothing and accessories, Home and garden, Food and drink
  • Small catalogs
  • Visual storytelling, Quick setup, Physical stores

Theme highlights

Poweful filtering

Story gives you the tools you need to organize your catalog with collection nativa and the new filtering tools from Online Store 2.0.

Sections Everywhere

Use drag-and-drop sections on every page, and take advantage of our pre-made starter templates to tell your story online.

Mobile First

Your customers are on your phones, and Story is right there with them. Know that your website delivers the best mobile experience

Online Store 2.0

The new standard in customizability and speed

Use drag-and-drop sections and blocks to create custom pages throughout your store without special coding. Story comes with flexible, well-designed blocks for images, products, video, quotes, and more.

Learn more about sections and blocks  

Preview of Online Store 2.0 enabled theme editor.

This theme is great for

Visual storytelling
Designed to showcase images to support visual brand storytelling
Quick setup
Theme setup steps are minimal to allow for quick launch
Physical stores
Designed for stores that do in-person selling

Cart and checkout

  • Cart notes
  • In-store pickups
  • Quick buy
  • Slide-out cart

Marketing and conversion

  • Blogs
  • Cross-selling
  • Customizable contact form
  • FAQ page
  • In-menu promos
  • Recently viewed
  • Recommended products
  • Stock counter
  • Store locator

Merchandising

  • Animation
  • Color swatches
  • Image galleries
  • Image zoom
  • Lookbooks
  • Product options
  • Product tabs
  • Product videos
  • Shipping/delivery information
  • Size chart
  • Slideshow

Product discovery

  • Collection page navigation
  • Enhanced search
  • Mega menu
  • Product filtering and sorting
  • Recently viewed
  • Recommended products
  • Sticky header

Online Store 2.0

The new standard in customizability and speed

Use drag-and-drop sections and blocks to create custom pages throughout your store without special coding. Story comes with flexible, well-designed blocks for images, products, video, quotes, and more.

Learn more about sections and blocks  

Preview of Online Store 2.0 enabled theme editor.

This theme is great for

Visual storytelling
Designed to showcase images to support visual brand storytelling
Quick setup
Theme setup steps are minimal to allow for quick launch
Physical stores
Designed for stores that do in-person selling

Cart and checkout

  • Cart notes
  • In-store pickups
  • Quick buy
  • Slide-out cart

Marketing and conversion

  • Blogs
  • Cross-selling
  • Customizable contact form
  • FAQ page
  • In-menu promos
  • Recently viewed
  • Recommended products
  • Stock counter
  • Store locator

Merchandising

  • Animation
  • Color swatches
  • Image galleries
  • Image zoom
  • Lookbooks
  • Product options
  • Product tabs
  • Product videos
  • Shipping/delivery information
  • Size chart
  • Slideshow

Product discovery

  • Collection page navigation
  • Enhanced search
  • Mega menu
  • Product filtering and sorting
  • Recently viewed
  • Recommended products
  • Sticky header

17 reviews

94% positive

  • 16 positive reviews
  • 0 neutral reviews
  • 1 negative reviews
Write a review
Menteath Dec 15, 2020

Lovely theme and really excellent support.

Vindmijndeco Dec 09, 2020

Beautiful theme and 10/10 customer service! Had (quite) some questions but always received replies fast with helpful tips. I definitely recommend Groupthought!

Fauna & Flora Reiki Sep 17, 2020

LOVE THIS THEME! Awesome customer support team as well.

Raspberry Pi Press May 14, 2020

This theme is amazing, it has really changed the look and customer journey of our store. The best thing about it has to be the support we have received. We have asked so many questions and wanted to change several things and each time they have responded in a timely manner with great instructions. Cannot recommend this theme enough.

This theme is supported by Groupthought

Have a question about this theme?

Stores using Story

Build with confidence — the Theme Store promise

What’s included with every theme on the Theme Store

Works with the latest Shopify features

Themes on the Shopify Theme Store are guaranteed to stay up to date and work with Shopify’s ever-growing feature set.

Speed-tested and approved

Every theme in the Theme Store meets Shopify’s performance standards, ensuring a faster shopping experience for your buyers.

Unlimited free trial

Try the theme for free with your own products, brand colors, and customizations. One-time payment of $250 if you publish the theme to your store.

Free high-resolution photos

Demo stores aren’t included, but you can get free stock photos from Shopify Burst.

Free theme updates

Get the latest theme features and fixes from the Theme Store. You can redownload your purchase at any time.

Non-expiring license for one store

Your payment entitles you to use the theme on a single store, and keep it as long as you like.

More themes by Groupthought

Pipeline theme

The Bright style of the Pipeline theme
Mobile preview for Story in the "Bright" style
Pipeline $280 USD

High-volume stores, Selling internationally, Physical stores