Charm

$280 USD

Unlimited free trial. Pay if you publish.

A modern, fast theme for seamless mobile shopping.

Reviews (10)
100% positive
Developer
Sweetcode

Release notes

Last updated Jun 16, 2025 Version 2.1.0
Sign up to try View demo store

Release notes

Last updated Jun 16, 2025 Version 2.1.0

Theme highlights

Effortless mobile shopping

Fast, touch-friendly, and built to feel like a native app — because most of your customers are shopping on mobile.

Customize without limits

35+ sections made for flexibility — so you can create, adapt, and evolve your store without touching a line of code.

Designed to impress

Modern, minimal, and intentionally clean — built to bring your brand to life, not just fit into a template.

This theme is great for

  • Editorial content: Optimized for longer-form text sections to support brand storytelling
  • Flash sales: Designed with features for running time-based promotions
  • Visual storytelling: Designed to showcase images to support visual brand storytelling

Cart and checkout

  • Cart notes
  • Gift wrapping
  • In-store pickups
  • Quick buy
  • Sign in with Shop
  • Slide-out cart
  • Sticky cart

Marketing and conversion

  • Blogs
  • Countdown timer
  • Cross-selling
  • Customizable contact form
  • EU translations (EN, FR, IT, DE, ES)
  • FAQ page
  • In-menu promos
  • Product badges
  • Promo banners
  • Promo popups
  • Promo tiles
  • Quick view
  • Recommended products
  • Stock counter
  • Trust badges

Merchandising

  • Animation
  • Before/after image slider
  • Color swatches
  • High-resolution images
  • Image galleries
  • Image hotspot
  • Image rollover
  • Image zoom
  • Ingredients or nutritional information
  • Lookbooks
  • Product options
  • Product tabs
  • Product videos
  • Shipping/delivery information
  • Size chart
  • Slideshow
  • Usage information

Product discovery

  • Back-to-top button
  • Breadcrumbs
  • Collection page navigation
  • Enhanced search
  • Infinite scroll
  • Mega menu
  • Product filtering and sorting
  • Recommended products
  • Sticky header
  • Swatch filters

This theme is great for

  • Editorial content: Optimized for longer-form text sections to support brand storytelling
  • Flash sales: Designed with features for running time-based promotions
  • Visual storytelling: Designed to showcase images to support visual brand storytelling

Cart and checkout

  • Cart notes
  • Gift wrapping
  • In-store pickups
  • Quick buy
  • Sign in with Shop
  • Slide-out cart
  • Sticky cart

Marketing and conversion

  • Blogs
  • Countdown timer
  • Cross-selling
  • Customizable contact form
  • EU translations (EN, FR, IT, DE, ES)
  • FAQ page
  • In-menu promos
  • Product badges
  • Promo banners
  • Promo popups
  • Promo tiles
  • Quick view
  • Recommended products
  • Stock counter
  • Trust badges

Merchandising

  • Animation
  • Before/after image slider
  • Color swatches
  • High-resolution images
  • Image galleries
  • Image hotspot
  • Image rollover
  • Image zoom
  • Ingredients or nutritional information
  • Lookbooks
  • Product options
  • Product tabs
  • Product videos
  • Shipping/delivery information
  • Size chart
  • Slideshow
  • Usage information

Product discovery

  • Back-to-top button
  • Breadcrumbs
  • Collection page navigation
  • Enhanced search
  • Infinite scroll
  • Mega menu
  • Product filtering and sorting
  • Recommended products
  • Sticky header
  • Swatch filters

10 reviews

100% positive

  • 10 positive reviews
  • 0 neutral reviews
  • 0 negative reviews
Write a review
BeniTronica
7 days ago

I found everything I need for my website. The team is very kind and always available for support. They latterly listen to every feedback and they make quick change to make the customer always satisfied

Rustic Strength
7 days ago

We chose the Charm theme after comparing many options and it’s been perfect for our luxury, non-toxic personal care brand. It handles 1000+ SKUs with ease, offers beautiful video/image flexibility, and SweetCode has been incredibly responsive to feedback. Highly recommend—especially for personal care and wellness brands.

Tix & Mix
8 days ago

Amazing theme, great functionality and very supportive team!

Drink loom
10 days ago

We’ve been so impressed with how responsive and helpful the development team has been throughout our entire experience. Every question was answered quickly, and they were always willing to collaborate to make sure the theme worked perfectly for our needs. They’ve made the entire theme development process feel smooth and stress-free something that’s rare to find. Highly recommend!

This theme is supported by Sweetcode

About
  • V. Nagevičiaus St. 3, Vilnius, 08237, LT

Release notes

Version 2.1.0 June 16, 2025

We’ve added new sections and layout controls, enhanced existing components and resolved key visual and functional bugs for a smoother and flexible theme experience.

Added

  • New 'Multicolumn' section to display structured content.
  • New 'Video with text' section for immersive media storytelling.
  • New layout option for the 'Counters' section for more visual variety.
  • New 'Mute/Unmute button' for all video-based sections to improve user control.
  • New 'Video with text overlay' block added to the 'Advanced content grid' section.
  • New 'Auto-scrolling' feature for the 'Announcement bar' to cycle messages automatically.
  • New 'Horizontal tab' block in the 'Product' section to organize content without scrolling.
  • New font settings for the 'Testimonials' section.
  • New range pickers for title font size across all blocks with headings for consistency.
  • New global settings for product cards to adjust layout and behavior.
  • New setting in 'Product' section to show/hide carousel navigation on mobile.
  • New 'Empty spacing' block added to the 'Advanced content grid' for better layout spacing.
  • New layout controls for 'Shoppable media' section to define content placement on mobile and desktop separately.

Changed

  • Updated section headers globally for a more cohesive visual hierarchy.
  • Improved 'Blog posts' section styling and structure.
  • Added show on mobile/desktop visibility settings for all 'Advanced content grid' blocks.
  • Added tag support for 'Advanced content grid' blocks to assist with organization.
  • Enhanced 'Shoppable media' section flexibility and layout behavior.
  • Expanded 'Icon with text columns' section to support up to 5 columns per row.
  • Added 'Product tiers' block and 'GEO shipping notice' block to the 'Product' section.
  • Updated 'Icon with text columns' block in the 'Product' section for improved clarity.
  • Updated 'Rating' block in the 'Product' section to support custom rating input.
  • Renamed all 'highlight' settings to 'accent' across the theme for naming consistency.
  • Improved structure and style of the 'Comparison table' section.

Fixes and other improvements

  • Fixed an issue in the 'Search drawer' where typing would remove the current query.
  • Fixed a bug in the 'Slideshow' section where color schemes were not applying correctly.
  • Resolved display issues in the 'Announcement bar' and 'Slideshow' when only one block is present.
  • Fixed media scaling problems in banner sections for better image fit.
  • Corrected 'Featured collection' product visibility inconsistencies.
  • Fixed an issue with 'Collapsible tab' block not appearing correctly in the theme editor.
  • Addressed a critical SEO bug related to improper use of multiple h1 tags.
  • Numerous visual refinements and spacing improvements throughout the theme.

Version 2.0.0 June 6, 2025

We’ve added new customization options to improve layout flexibility across key sections, introduced a sticky Add to Cart bar to boost conversions, and enhanced the mobile navigation and collection page experience.

Added

  • New Sticky 'Add to Cart' bar on the product section to keep purchasing actions accessible as users scroll.
  • New 'Image filtering by alt text' feature in the product section to show images related to selected variant only.
  • New 'Adapt to image' setting in the Reveal media with text section to prevent media cropping.
  • Added new setting to control mobile content alignment in the Footer section.
  • Added new setting to control 'Add to Cart' button visibility and position in product grid cards.
  • Added new setting to override the default icon in the Mobile navigation bar section.
  • Added new setting to control cart count visibility in the cart block within the Mobile navigation bar.
  • Added new setting to control the position of the collection description on the Collection page.

Fixes and other improvements

  • Fixed an issue with the promotional cards aspect ratio in Mega menu.
  • Added support for icons on 2nd-level menu items in the Mega menu.
  • Various minor code improvements for overall theme stability and performance.

Version 1.2.1 April 25, 2025

We’ve resolved an issue affecting the visibility of sub-collection icons on collection page.

Fixes and other improvements

  • Fixed an issue with sub-collection icons visibility on the collection page.

Build with confidence — the Theme Store promise

What’s included with every theme on the Theme Store

  • Works with the latest Shopify features

    Themes on the Shopify Theme Store are guaranteed to stay up to date and work with Shopify’s ever-growing feature set.

  • Speed-tested and approved

    Every theme in the Theme Store meets Shopify’s performance standards, ensuring a faster shopping experience for your buyers.

  • Unlimited free trial

    Try the theme for free with your own products, brand colors, and customizations. One-time payment of $280 if you publish the theme to your store.

  • Free high-resolution photos

    Demo stores aren’t included, but you can get free stock photos from Shopify Burst.

  • Free theme updates

    Get the latest theme features and fixes from the Theme Store. You can redownload your purchase at any time.

  • Non-expiring license for one store

    Your payment entitles you to use the theme on a single store, and keep it as long as you like.