Concept

$380 USD

Unlimited free trial. Pay if you publish.

The seamless mobile shopping experience for your customers.

Reviews (360)
99% positive
Developer
RoarTheme

Release notes

Last updated Jul 10, 2025 Version 4.3.0
Sign up to try View demo store

Release notes

Last updated Jul 10, 2025 Version 4.3.0

Theme highlights

Mobile shopping made easy

Carousel swipes and popup closing feature create a seamless mobile shopping experience like a native app for your customers

Create your ideal store

With a wide range of highly customizable built-in sections, our theme gives you the power to create a store that perfectly meets your needs

Let's make waves

New era, new look. Elevate your online presence with our revolutionary theme. Experience design & function like never before

Cart and checkout

  • Cart notes
  • Gift wrapping
  • In-store pickups
  • Pre-order
  • Quick buy
  • Sign in with Shop
  • Slide-out cart
  • Sticky cart

Marketing and conversion

  • Age verifier
  • Back-in-stock alert
  • Blogs
  • Countdown timer
  • Cross-selling
  • Customizable contact form
  • EU translations (EN, FR, IT, DE, ES)
  • FAQ page
  • In-menu promos
  • Press coverage
  • Product badges
  • Promo banners
  • Promo popups
  • Promo tiles
  • Quantity pricing
  • Quick order list
  • Quick view
  • Recently viewed
  • Recommended products
  • Right-to-left
  • Stock counter
  • Trust badges

Merchandising

  • Animation
  • Before/after image slider
  • Color swatches
  • Combined listing
  • High-resolution images
  • Image galleries
  • Image hotspot
  • Image rollover
  • Image zoom
  • Ingredients or nutritional information
  • Lookbooks
  • Product options
  • Product tabs
  • Product videos
  • Shipping/delivery information
  • Size chart
  • Slideshow
  • Usage information

Product discovery

  • Breadcrumbs
  • Collection page navigation
  • Enhanced search
  • Infinite scroll
  • Mega menu
  • Product filtering and sorting
  • Recently viewed
  • Recommended products
  • Sticky header
  • Swatch filters

Cart and checkout

  • Cart notes
  • Gift wrapping
  • In-store pickups
  • Pre-order
  • Quick buy
  • Sign in with Shop
  • Slide-out cart
  • Sticky cart

Marketing and conversion

  • Age verifier
  • Back-in-stock alert
  • Blogs
  • Countdown timer
  • Cross-selling
  • Customizable contact form
  • EU translations (EN, FR, IT, DE, ES)
  • FAQ page
  • In-menu promos
  • Press coverage
  • Product badges
  • Promo banners
  • Promo popups
  • Promo tiles
  • Quantity pricing
  • Quick order list
  • Quick view
  • Recently viewed
  • Recommended products
  • Right-to-left
  • Stock counter
  • Trust badges

Merchandising

  • Animation
  • Before/after image slider
  • Color swatches
  • Combined listing
  • High-resolution images
  • Image galleries
  • Image hotspot
  • Image rollover
  • Image zoom
  • Ingredients or nutritional information
  • Lookbooks
  • Product options
  • Product tabs
  • Product videos
  • Shipping/delivery information
  • Size chart
  • Slideshow
  • Usage information

Product discovery

  • Breadcrumbs
  • Collection page navigation
  • Enhanced search
  • Infinite scroll
  • Mega menu
  • Product filtering and sorting
  • Recently viewed
  • Recommended products
  • Sticky header
  • Swatch filters

360 reviews

99% positive

  • 356 positive reviews
  • 1 neutral reviews
  • 3 negative reviews
Write a review
Sara Isaković
1 day ago

Building our website was straightforward, thanks to the theme's robust features and the team's highly responsive and helpful support. The exceptional helpdesk made addressing questions and minor theme adjustments easy. Highly recommend!

The Jewel Heart
4 days ago

nice support thank you soo much! :)

Kossik Tea & Coffee
5 days ago

Amazing theme with fantastic support! Concept is a beautifully designed, flexible theme that looks great out of the box and is packed with thoughtful features. It’s easy to customize and perfect for creating a clean, modern store. The support team has been incredibly helpful and responsive — they went above and beyond to assist with even the smallest details. Highly recommended!

Vetanica
6 days ago

Support from the team for resolving minor issues and getting some sections look exactly the way I wanted has been amazing. Kudos to the team.

This theme is supported by RoarTheme

About
  • District 2, Ho Chi Minh, 700000, VN

Release notes

Version 4.3.0 July 10, 2025

This release introduces a powerful new Custom Section that supports both theme and AI-powered blocks, giving merchants greater creative flexibility. Alongside this major addition, the update also improves accessibility (WCAG 2.1 AA compliance), enhances SEO options, refines mobile navigation, and resolves various issues affecting performance and user experience.

Added

  • We improved accessibility by updating theme structure to align with WCAG 2.1 AA compliance.
  • Add new Custom Section, a fully customizable section that supports theme blocks and AI block for more flexible content creation.
  • Added support for applying or removing discounts via the Cart AJAX API.
  • Added an option to toggle logo as H1 on the homepage for improved SEO flexibility.
  • Enabled hyperlink support for the “Icon” block across all sections, making icons clickable.
  • Enabled hyperlink support for the “Image” block in the Scrolling Text section, allowing the image to be clickable.
  • Introduced a new setting, “Enable accordion menu”, that gives the option to display the main menu on mobile in an accordion style (besides the default sliding style) to help users retain context more easily.

Fixed

  • We resolved an issue where parent items with many children in the mobile menu could overflow the screen.
  • Fixed a bug where Line Item Properties failed to work when the Popular Products feature was active.
  • Corrected a minor UI issue where the Text block placeholder appeared broken in the Featured Product section.
  • Fixed a display issue where the image disappeared when switching variants in the Product Bundle section.
  • Resolved a bug where the Product Bundle section caused a horizontal scrollbar to appear on mobile.
  • Fixed the Compact Product Bundle section so that the banner now correctly displays on mobile devices.
  • Improved spacing in the Product Information section on product pages for better layout and clarity.
  • Fixed the sticky image scroll behavior on product pages for more consistent user experience.
  • Fixed a flickering issue in the mobile menu that occurred when users touched or swiped too quickly.
  • Resolved a bug where selecting unavailable variants caused the main product image to disappear.
  • Fixed an issue with lazy-loaded images in the first section, which could negatively affect LCP performance.

Version 4.2.1 June 12, 2025

This update reorganizes the theme's file structure to align with the latest Theme Store redesign requirements.

Version 4.2.0 May 9, 2025

This update introduces new customization options for the Shop the Feed section, expanded storefront language support, and important bug fixes to improve performance and flexibility.

Added

  • We added button settings to the Shop the Feed section, which is great for turning visual content into direct call-to-action blocks.
  • Enabled video playback on mobile in the Shop the Feed section, with a play button overlay to improve user engagement.
  • Added storefront translations for Greek, Finnish, Indonesian, Latvian, Serbian, and Ukrainian to help reduce setup time for multilingual stores.
  • Added styling for the Shopify cookie banner to ensure its appearance aligns with the theme's overall design.
  • Added support for Shopify's conditional settings to enable more dynamic settings behavior based on merchant configuration.

Fixed

  • We fixed an issue with the redirect add to cart option causing errors to the Popular Upgrades feature in the theme editor.
  • Fixed a visual bug where the Scrolling Banners And Text section would glitch when scrolling quickly with a mouse.

Stores using Concept

Build with confidence — the Theme Store promise

What’s included with every theme on the Theme Store

  • Works with the latest Shopify features

    Themes on the Shopify Theme Store are guaranteed to stay up to date and work with Shopify’s ever-growing feature set.

  • Speed-tested and approved

    Every theme in the Theme Store meets Shopify’s performance standards, ensuring a faster shopping experience for your buyers.

  • Unlimited free trial

    Try the theme for free with your own products, brand colors, and customizations. One-time payment of $380 if you publish the theme to your store.

  • Free high-resolution photos

    Demo stores aren’t included, but you can get free stock photos from Shopify Burst.

  • Free theme updates

    Get the latest theme features and fixes from the Theme Store. You can redownload your purchase at any time.

  • Non-expiring license for one store

    Your payment entitles you to use the theme on a single store, and keep it as long as you like.