Dawn

Free

A minimalist theme that lets product images take center stage.

Reviews (206)
34% positive
Developer
Shopify

Release notes

Last updated Oct 3, 2024 Version 15.2.0
Sign up to try View demo store

Release notes

Last updated Oct 3, 2024 Version 15.2.0

Theme highlights

Chic and minimalist design

Let your products take center stage with large imagery, crisp lines, and simplified fonts that keep buyer attention focused on what matters.

Media-forward product page

Large media to help your customers see what products look like and get a sense of how they feel

Advanced customization options

Flexible design and customization settings to achieve your desired vision without having to touch any code.

This theme is great for

  • Quick setup: Theme setup steps are minimal to allow for quick launch
  • Visual storytelling: Designed to showcase images to support visual brand storytelling

Cart and checkout

  • Cart notes
  • In-store pickups
  • Quick buy

Marketing and conversion

  • Blogs
  • Cross-selling
  • FAQ page
  • Press coverage
  • Promo banners
  • Recommended products

Merchandising

  • Color swatches
  • High-resolution images
  • Image galleries
  • Image rollover
  • Image zoom
  • Ingredients or nutritional information
  • Lookbooks
  • Product options
  • Product videos
  • Shipping/delivery information
  • Size chart
  • Slideshow
  • Usage information

Product discovery

  • Enhanced search
  • Mega menu
  • Product filtering and sorting
  • Recommended products
  • Sticky header
  • Swatch filters

This theme is great for

  • Quick setup: Theme setup steps are minimal to allow for quick launch
  • Visual storytelling: Designed to showcase images to support visual brand storytelling

Cart and checkout

  • Cart notes
  • In-store pickups
  • Quick buy

Marketing and conversion

  • Blogs
  • Cross-selling
  • FAQ page
  • Press coverage
  • Promo banners
  • Recommended products

Merchandising

  • Color swatches
  • High-resolution images
  • Image galleries
  • Image rollover
  • Image zoom
  • Ingredients or nutritional information
  • Lookbooks
  • Product options
  • Product videos
  • Shipping/delivery information
  • Size chart
  • Slideshow
  • Usage information

Product discovery

  • Enhanced search
  • Mega menu
  • Product filtering and sorting
  • Recommended products
  • Sticky header
  • Swatch filters

206 reviews

34% positive

  • 71 positive reviews
  • 56 neutral reviews
  • 79 negative reviews
Write a review
Troop Logos
2 days ago

Great theme. Ignore all the negative feedback. I have now been using the Dawn Theme for 2 years and it works great for my business.

Reply from Shopify about 23 hours ago

Hi, thanks for sharing your experience with Dawn over the last 2 years! We are so happy that it's provided everything you've needed for so long, and we hope to keep providing new features and fixes for many more years to come.

Creative Art Education
7 days ago

Simple. Effective. Easy to use. One recommendation is to provide another menu access style instead of only the 3 line hamburger menu. I have personally had someone from an older generation literally not know how to navigate after going to my homepage on their cellphone. Please add a traditional individually selectable top menu option. Requesting desktop site in hopes of having this does not work.

Reply from Shopify about 23 hours ago

Hey, we are glad that Dawn has worked well for you and your business! Your recommendation is not taken lightly, we are very serious about accessibility and ensuring all customers can enjoy Shopify stores and themes. Thank you for your suggestion, our developers appreciate it.

My Store
7 days ago

It's insane to me that after 18 years of existing, Shopify still didn't make separate image folders for each variant... So that you can simply upload images separately and choose in Customizer whether to show images all together in product image slider, or just show the selected variant images. Free themes are useless without that feature when it comes to modern online retail in year 2024...

Reply from Shopify about 23 hours ago

Hello, we appreciate you sharing your feedback about variant images. This is a large topic amongst our developers and they are consistently trying to improve how media is handled for variants, while keeping the integrity of the other functionalities linked to product pages and the variants themselves. Thanks for letting us know that this is a deal-breaker for your business when selecting a theme.

LE CHAT QUI FUME
12 days ago

Très bon template. Facile à configurer et qui propose quasi tout ce qu'il faut pour avoir une belle boutique.

Reply from Shopify 8 days ago

Salut, nous sommes heureux d'apprendre que vous avez apprécié Dawn jusqu'à présent ! Un beau magasin peut facilement être réalisé grâce au talent des propriétaires d’entreprise et à leur créativité.

This theme is supported by Shopify

About
  • 151 O’Connor St, Ottawa, ON, ON, CA

Release notes

Version 15.2.0 October 3, 2024

Dawn 15.2.0 provides a few fixes for known bugs and updates the styling for the new dynamic checkout buttons.

Changed

  • Adjust the local selector dropdown to match the maximum width of its content.
  • Adjust the styling for dynamic checkout buttons now that they’re using a new HTML structure.

Fixes and improvements

  • Fix issue where while in the theme editor, a modal wouldn’t be cleared once the section it belonged to was removed.
  • Updated the account login link to use a nofollow attribute so that google doesn’t interpret it as spammy backlinking.
  • Fix issue where the svg icon for the filters were not clickable.

Version 15.1.0 August 28, 2024

Dawn 15.1.0 changes the way SVGs are rendered in Dawn

Fixes and improvements

  • Moves SVGs from Liquid snippets to .svg files in the /assets folder
  • Uses new inline_asset_content Liquid filter to render SVGs

Version 15.0.2 July 31, 2024

Dawn 15.0.2 introduces a few bug fixes.

Fixes and improvements

  • Fix issues where when the header section is hidden, some functionalities were broken.
  • Update cart errors to be output as a string rather than a HTML element.
  • Escape variant option names so that when an option includes quotation marks it doesn’t cause undesired effects.
  • Fix placeholder product cards that were not showing a default price and make the check more robust.

Build with confidence — the Theme Store promise

What’s included with every theme on the Theme Store

  • Works with the latest Shopify features

    Themes on the Shopify Theme Store are guaranteed to stay up to date and work with Shopify’s ever-growing feature set.

  • Speed-tested and approved

    Every theme in the Theme Store meets Shopify’s performance standards, ensuring a faster shopping experience for your buyers.

  • Unlimited free trial

    Try the theme for free with your own products, brand colors, and customizations.

  • Free high-resolution photos

    Demo stores aren’t included, but you can get free stock photos from Shopify Burst.

  • Free theme updates

    Get the latest theme features and fixes from the Theme Store. You can redownload your purchase at any time.