Drop

Product release focused for optimized audience anticipation and hype

Includes support for:

  • EU translations (EN, FR, IT, DE, ES)
  • Store locator
  • Countdown timer
  • Color swatches
  • Quick view

See all features here

$280 USD

Unlimited free trial. Pay if you publish.

Includes support for:

  • EU translations (EN, FR, IT, DE, ES)
  • Store locator
  • Countdown timer
  • Color swatches
  • Quick view

See all features here

Theme highlights

Countdown

Build hype and set dates for product launches or increase buyer urgency with a countdown to the end of a sale. No apps required

Product grid videos

Animate product grids and collection pages with auto-playing product videos.

Free support and free updates

Update free for a lifetime regardless of future price or feature changes. Supported by a team that has worked with Shopify since day 1.

Online Store 2.0

The new standard in customizability and speed

Use drag-and-drop sections and blocks to create custom pages throughout your store without special coding. Drop comes with flexible, well-designed blocks for images, products, video, quotes, and more.

Learn more about sections and blocks 
Preview of Online Store 2.0 enabled theme editor.

This theme is great for

Flash sales
Designed with features for running time-based promotions
High-volume stores
Designed for stores that process a large number of transactions in a given period
Physical stores
Designed for stores that do in-person selling

Cart and checkout

  • Cart notes
  • In-store pickups
  • Quick buy
  • Slide-out cart
  • Sticky cart

Marketing and conversion

  • Back-in-stock alert
  • Blogs
  • Countdown timer
  • Customizable contact form
  • EU translations (EN, FR, IT, DE, ES)
  • FAQ page
  • In-menu promos
  • Product badges
  • Product reviews
  • Promo banners
  • Quick view
  • Recently viewed
  • Recommended products
  • Store locator

Merchandising

  • Animation
  • Color swatches
  • High-resolution images
  • Image galleries
  • Image rollover
  • Image zoom
  • Product options
  • Product tabs
  • Product videos
  • Shipping/delivery information
  • Size chart
  • Slideshow

Product discovery

  • Breadcrumbs
  • Collection page navigation
  • Enhanced search
  • Mega menu
  • Product filtering and sorting
  • Recently viewed
  • Recommended products
  • Sticky header

Online Store 2.0

The new standard in customizability and speed

Use drag-and-drop sections and blocks to create custom pages throughout your store without special coding. Drop comes with flexible, well-designed blocks for images, products, video, quotes, and more.

Learn more about sections and blocks 
Preview of Online Store 2.0 enabled theme editor.

This theme is great for

Flash sales
Designed with features for running time-based promotions
High-volume stores
Designed for stores that process a large number of transactions in a given period
Physical stores
Designed for stores that do in-person selling

Cart and checkout

  • Cart notes
  • In-store pickups
  • Quick buy
  • Slide-out cart
  • Sticky cart

Marketing and conversion

  • Back-in-stock alert
  • Blogs
  • Countdown timer
  • Customizable contact form
  • EU translations (EN, FR, IT, DE, ES)
  • FAQ page
  • In-menu promos
  • Product badges
  • Product reviews
  • Promo banners
  • Quick view
  • Recently viewed
  • Recommended products
  • Store locator

Merchandising

  • Animation
  • Color swatches
  • High-resolution images
  • Image galleries
  • Image rollover
  • Image zoom
  • Product options
  • Product tabs
  • Product videos
  • Shipping/delivery information
  • Size chart
  • Slideshow

Product discovery

  • Breadcrumbs
  • Collection page navigation
  • Enhanced search
  • Mega menu
  • Product filtering and sorting
  • Recently viewed
  • Recommended products
  • Sticky header

8 reviews

100% positive

  • 8 positive reviews
  • 0 neutral reviews
  • 0 negative reviews
Write a review
supersicko art Feb 09, 2023

Love the theme - exactly what I was looking for - and the support is awesome, nice and super fast!

Reply from We are Underground Feb 09, 2023

Thank you so much for your kind review. We are very pleased to hear that you have had good experiences with our support team. We are here to help if you have any further questions

Freedom Rave Wear Nov 03, 2022

Not only is the theme New and Unique which helps set our brand apart from others, but the support has been incredible compared to other themes I have purchased on Shopify in the past. The ability to time product drops fits our brand very well. If you want the easy to use 2.0 theme editing and support documentation for the perfect website, this is it. Always available when I need assistance.

Toned Apr 22, 2022

Amazing theme! Best support ⭐️⭐️⭐️⭐️⭐️

Clementine Countdowns Apr 01, 2022

Jason from support was wildly helpful and resolved a handful of details quickly and effectively. I look forward to using this theme for a long time.

This theme is supported by We are Underground

Have a question about this theme?

Release notes

Version 2.2.0 - January 26, 2023

Added

  • We added support for Shopify Focal Points in sections that have image settings.

Version 2.1.0 - September 29, 2022

Added

  • We have applied a Shopify required update that replaces the product upsell block with a new complementary products functionality.

Fixes and other improvements

  • We fixed an issue that incorrectly showed a variant size on upsell product titles
  • We re-organized the theme translations for easier more logical usage
  • We added an Italian translation to the themes languages
  • We fixed an issue with mobile navigation limits that prevented theme updates
  • We added sticky functionality to product images

Version 2.0.2 - September 8, 2022

Fixes and other improvements

  • We fixed the mobile navigation inheriting the wrong background colors on collection pages.
  • We fixed the review star ratings not appearing on product pages.
  • We fixed the mailing popup not appearing on the theme when activated.
  • We improved the transition time for text animations by reducing the transition delay.
  • We fixed an issue where a gap was appearing beneath products using the countdown feature.
  • We fixed the mobile navigation where if there are submenus with the same name, only the first instance would show.
  • We fixed an issue where the pagination was not refreshing after filters are applied.
  • We fixed an issue where images added through the Rich Text Editor would appear too large.
  • We fixed an issue where the product SKU would appear over the variant drop downs.
  • We improved theme compatibility with the Recharge app.
  • Fix an issue where the slideshow would appear to hide and then re-appear on load.
  • We fixed an issue where variants did not switch on products with a single image.
  • We fixed the product drawer feature to update with the currently selected variant.
  • We fixed the rich text section from displaying placeholder content when either the rich text or page setting is empty.
  • We fixed an issue with the countdown section button showing when no text was present
  • We fixed an issue with social media links not being collected in structured data correctly
  • We changed the "Line item property" block to "Product customization".
  • We changed the mobile navigation to have it's position adjust in order with it's sibling blocks
  • We fixed an issue with the free shipping calculator that failed to support values with commas
  • We changed countdown notification form to include collection title where appropriate
  • We fixed an issue with dropdown text colors
  • We changed the slideshow caption by removing the background opacity setting
  • We updated the slideshow animation text transitions and speed
  • We changed the product grid content margins for cleaner layout
  • We fixed an issue that prevented variant swatch titles from vertically centering
  • We fixed a color issue in the collection filter sub menu drawer
  • We corrected padding on the countdown heading

Stores using Drop

Build with confidence — the Theme Store promise

What’s included with every theme on the Theme Store

Works with the latest Shopify features

Themes on the Shopify Theme Store are guaranteed to stay up to date and work with Shopify’s ever-growing feature set.

Speed-tested and approved

Every theme in the Theme Store meets Shopify’s performance standards, ensuring a faster shopping experience for your buyers.

Unlimited free trial

Try the theme for free with your own products, brand colors, and customizations. One-time payment of $280 if you publish the theme to your store.

Free high-resolution photos

Demo stores aren’t included, but you can get free stock photos from Shopify Burst.

Free theme updates

Get the latest theme features and fixes from the Theme Store. You can redownload your purchase at any time.

Non-expiring license for one store

Your payment entitles you to use the theme on a single store, and keep it as long as you like.