Focal

A bold grid-style theme, perfect for lifestyle and product imagery

Great for

  • Clothing and accessories, Electronics, Health and beauty
  • Any catalog size
  • Editorial content, High-volume stores, Visual storytelling

$280 USD

Unlimited free trial. Pay if you publish.

Great for

  • Clothing and accessories, Electronics, Health and beauty
  • Any catalog size
  • Editorial content, High-volume stores, Visual storytelling

Theme highlights

Adaptable to your brand

Bring your brand to life with individual custom color sections, adaptable elements, elegant animations, and many more powerful settings.

Tell your story

With more than 20 built-in sections, create unique and creative landing pages to engage your customers and promote your brand identity.

Cross-selling capabilities

Designed to help you increase sales through powerful features like product recommendations on product and cart pages and sticky Add to cart.

Online Store 2.0

The new standard in customizability and speed

Use drag-and-drop sections and blocks to create custom pages throughout your store without special coding. Focal comes with flexible, well-designed blocks for images, products, video, quotes, and more.

Learn more about sections and blocks  

Preview of Online Store 2.0 enabled theme editor.

This theme is great for

Editorial content
Optimized for longer-form text sections to support brand storytelling
High-volume stores
Designed for stores that process a large number of transactions in a given period
Visual storytelling
Designed to showcase images to support visual brand storytelling

Cart and checkout

  • Cart notes
  • In-store pickups
  • Quick buy
  • Slide-out cart
  • Sticky cart

Marketing and conversion

  • Blogs
  • Cross-selling
  • Customizable contact form
  • FAQ page
  • In-menu promos
  • Press coverage
  • Product badges
  • Product reviews
  • Promo banners
  • Promo popups
  • Promo tiles
  • Quick view
  • Recently viewed
  • Recommended products
  • Stock counter
  • Trust badges

Merchandising

  • Animation
  • Color swatches
  • High-resolution images
  • Image galleries
  • Image hotspot
  • Image rollover
  • Image zoom
  • Ingredients or nutritional information
  • Lookbooks
  • Product options
  • Product tabs
  • Product videos
  • Shipping/delivery information
  • Size chart
  • Slideshow
  • Usage information

Product discovery

  • Breadcrumbs
  • Collection page navigation
  • Enhanced search
  • Mega menu
  • Product filtering and sorting
  • Recently viewed
  • Recommended products
  • Sticky header

Online Store 2.0

The new standard in customizability and speed

Use drag-and-drop sections and blocks to create custom pages throughout your store without special coding. Focal comes with flexible, well-designed blocks for images, products, video, quotes, and more.

Learn more about sections and blocks  

Preview of Online Store 2.0 enabled theme editor.

This theme is great for

Editorial content
Optimized for longer-form text sections to support brand storytelling
High-volume stores
Designed for stores that process a large number of transactions in a given period
Visual storytelling
Designed to showcase images to support visual brand storytelling

Cart and checkout

  • Cart notes
  • In-store pickups
  • Quick buy
  • Slide-out cart
  • Sticky cart

Marketing and conversion

  • Blogs
  • Cross-selling
  • Customizable contact form
  • FAQ page
  • In-menu promos
  • Press coverage
  • Product badges
  • Product reviews
  • Promo banners
  • Promo popups
  • Promo tiles
  • Quick view
  • Recently viewed
  • Recommended products
  • Stock counter
  • Trust badges

Merchandising

  • Animation
  • Color swatches
  • High-resolution images
  • Image galleries
  • Image hotspot
  • Image rollover
  • Image zoom
  • Ingredients or nutritional information
  • Lookbooks
  • Product options
  • Product tabs
  • Product videos
  • Shipping/delivery information
  • Size chart
  • Slideshow
  • Usage information

Product discovery

  • Breadcrumbs
  • Collection page navigation
  • Enhanced search
  • Mega menu
  • Product filtering and sorting
  • Recently viewed
  • Recommended products
  • Sticky header

204 reviews

99% positive

  • 202 positive reviews
  • 1 neutral reviews
  • 1 negative reviews
Write a review
shipyardtv May 07, 2019

I have bought two of Maestroo's theme for now: Focal and Prestige. And both of them are super good! Not only they have many visuals and options to choose from, they also offers magnificent support! Staffs are very friendly and highly communicative. I reccomend this theme to anyone. Thanks so much.

BlackOpsToys Mar 28, 2019

We've been using this theme for just over a year. Customer service has been very helpful and they even helped us customize a few things we needed. It's a great theme with a lot of extras. blackopstoys.com

Spect Eyewear Nov 07, 2018

This theme is working great and delivers a lot of functions we needed. Nothing to complain about. What I think is outstanding, is the support. We had to get some changes and they changed everything within a couple hours - always replying and helping us when possible. I can really recommend this theme and the supportQ!

Great Veggie Bites Oct 21, 2018

Though I really like this theme I ran into problems. No one on an Apple platform could load it properly. Since this theme is sold by Maestrooo Shopify support couldn't help much. They directed me to Maestrooo's support and suggested that I might need to update to the latest version. I sent emails to Maestrooo's support but have never heard back from them. Updating didn't fix the problem either.

This theme is supported by Maestrooo

Have a question about this theme?

Stores using Focal

Build with confidence — the Theme Store promise

What’s included with every theme on the Theme Store

Works with the latest Shopify features

Themes on the Shopify Theme Store are guaranteed to stay up to date and work with Shopify’s ever-growing feature set.

Speed-tested and approved

Every theme in the Theme Store meets Shopify’s performance standards, ensuring a faster shopping experience for your buyers.

Unlimited free trial

Try the theme for free with your own products, brand colors, and customizations. One-time payment of $280 if you publish the theme to your store.

Free high-resolution photos

Demo stores aren’t included, but you can get free stock photos from Shopify Burst.

Free theme updates

Get the latest theme features and fixes from the Theme Store. You can redownload your purchase at any time.

Non-expiring license for one store

Your payment entitles you to use the theme on a single store, and keep it as long as you like.

More themes made for Editorial content

More themes by Maestrooo

Warehouse theme

The Metal style of the Warehouse theme
Mobile preview for Focal in the "Metal" style
Warehouse $250 USD

Dropshippers, Flash sales, Selling internationally

Prestige theme

The Allure style of the Prestige theme
Mobile preview for Focal in the "Allure" style
Prestige $250 USD

Editorial content, Visual storytelling, Physical stores