Frame

For fashion brands and retailers.

Includes support for:

  • Store locator
  • Color swatches
  • Quick view
  • Stock counter
  • In-menu promos

See all features here

$210 USD

Unlimited free trial. Pay if you publish.

Includes support for:

  • Store locator
  • Color swatches
  • Quick view
  • Stock counter
  • In-menu promos

See all features here

Theme highlights

Designed to Convert

Turn your visitors into customers. We used cutting edge user research to design Frame so you can turn your hard work into higher profits

Effortless Product Discovery

We combined blazing fast page loading with clear, easy-to-use UX so your customers can find exactly what they are looking for in record time

Tell Your Story

Show the world who you are with our elegant, high-end design focused on visual storytelling.

Online Store 2.0

The new standard in customizability and speed

Use drag-and-drop sections and blocks to create custom pages throughout your store without special coding. Frame comes with flexible, well-designed blocks for images, products, video, quotes, and more.

Learn more about sections and blocks 
Preview of Online Store 2.0 enabled theme editor.

This theme is great for

Editorial content
Optimized for longer-form text sections to support brand storytelling
High-volume stores
Designed for stores that process a large number of transactions in a given period
Visual storytelling
Designed to showcase images to support visual brand storytelling

Cart and checkout

  • Cart notes
  • In-store pickups
  • Pre-order
  • Slide-out cart
  • Sticky cart

Marketing and conversion

  • Blogs
  • Customizable contact form
  • FAQ page
  • In-menu promos
  • Press coverage
  • Product badges
  • Product reviews
  • Promo banners
  • Quick view
  • Recommended products
  • Stock counter
  • Store locator
  • Trust badges

Merchandising

  • Animation
  • Color swatches
  • High-resolution images
  • Image galleries
  • Image rollover
  • Image zoom
  • Lookbooks
  • Product options
  • Product videos
  • Size chart
  • Slideshow
  • Usage information

Product discovery

  • Breadcrumbs
  • Enhanced search
  • Infinite scroll
  • Mega menu
  • Product filtering and sorting
  • Recommended products
  • Sticky header

Online Store 2.0

The new standard in customizability and speed

Use drag-and-drop sections and blocks to create custom pages throughout your store without special coding. Frame comes with flexible, well-designed blocks for images, products, video, quotes, and more.

Learn more about sections and blocks 
Preview of Online Store 2.0 enabled theme editor.

This theme is great for

Editorial content
Optimized for longer-form text sections to support brand storytelling
High-volume stores
Designed for stores that process a large number of transactions in a given period
Visual storytelling
Designed to showcase images to support visual brand storytelling

Cart and checkout

  • Cart notes
  • In-store pickups
  • Pre-order
  • Slide-out cart
  • Sticky cart

Marketing and conversion

  • Blogs
  • Customizable contact form
  • FAQ page
  • In-menu promos
  • Press coverage
  • Product badges
  • Product reviews
  • Promo banners
  • Quick view
  • Recommended products
  • Stock counter
  • Store locator
  • Trust badges

Merchandising

  • Animation
  • Color swatches
  • High-resolution images
  • Image galleries
  • Image rollover
  • Image zoom
  • Lookbooks
  • Product options
  • Product videos
  • Size chart
  • Slideshow
  • Usage information

Product discovery

  • Breadcrumbs
  • Enhanced search
  • Infinite scroll
  • Mega menu
  • Product filtering and sorting
  • Recommended products
  • Sticky header

1 review

100% positive

  • 1 positive reviews
  • 0 neutral reviews
  • 0 negative reviews
Write a review
Plantiva Natural Supplements Dec 24, 2022

The Frame theme is wonderful! It looks so professional and modern, and we love the animations. The theme comes with great templates for what a home page and product pages should look like. Our customers love our new look. Also, the customer service at Archer has been outstanding. Thank you for this excellent product!

This theme is supported by Archer Commerce

Have a question about this theme?

Release notes

Version 2.2.0 - January 6, 2023

Frame 2.2.0 introduces new complementary products block and style fixes.

Added

  • We added a new block to the product content section called complementary products.

Fixes and improvements

  • We fixed some styles on the size chart section.
  • We fixed the size of the price on the product card for tablet devices.

Version 2.1.0 - January 3, 2023

Frame 2.1.0 introduces style fixes and new settings for the Header, Hero video, and Hero image.

Added

  • We added two new settings on the Header section to enable you to change the color of items on the main menu.
  • We added a badge for new products and final sale items on the products card.
  • We added new settings on the Hero video and Hero image to allow you to change the color of the text.

Fixes and improvements

  • We fixed some styles on the cards, including removing shadows and showing borders correctly on the Madison preset.
  • We fixed the search placeholder text to render in uppercase when the all-caps setting is enabled.
  • We fixed some styles on the product page: the price is now the correct size when the header scale changes, the text alignment for the variant pickers and sold out button is now correct, and we removed the shadow on the buy tools on mobile.
  • We fixed an issue where the color contrast of sold out colors was not rendering correctly.
  • We fixed an issue where article images were displaying incorrectly with the adapt to image setting.
  • We fixed the aspect ratio on the featured product section.

Version 2.0.0 - December 23, 2022

Frame 2.0.0 introduces a new preset, Madison.

Added

  • We added new preset called Madison.
  • We added a new global Typography setting to allow you to change the heading text case.
  • We added a new global Style setting to allow you add a border to all media, modals, and product cards and select a border color.

Changed

  • Important: We changed the structure of the color settings.

Fixes and improvements

  • We increased the font size of error messages for better legibility.
  • We fixed an issue on the collapsible content section when the font size is increased.

Stores using Frame

Build with confidence — the Theme Store promise

What’s included with every theme on the Theme Store

Works with the latest Shopify features

Themes on the Shopify Theme Store are guaranteed to stay up to date and work with Shopify’s ever-growing feature set.

Speed-tested and approved

Every theme in the Theme Store meets Shopify’s performance standards, ensuring a faster shopping experience for your buyers.

Unlimited free trial

Try the theme for free with your own products, brand colors, and customizations. One-time payment of $210 if you publish the theme to your store.

Free high-resolution photos

Demo stores aren’t included, but you can get free stock photos from Shopify Burst.

Free theme updates

Get the latest theme features and fixes from the Theme Store. You can redownload your purchase at any time.

Non-expiring license for one store

Your payment entitles you to use the theme on a single store, and keep it as long as you like.