$240 USD
- 96% (339)
Pipeline
Unlimited free trial. Pay if you publish.
- Reviews (202)
- 97% positive
- Developer
- Groupthought
Release notes
Last updated May 12, 2025
•
Version 7.6.0
Theme highlights
Maximize Merchandising
Boost sales with countdowns, hotspots, free shipping bars, popups, and announcements designed to engage and convert customers.
First to Support Nested Blocks
Build with 40+ sections, including five new OS 3.0 sections with nested blocks — unlocking endless customization for your storefront.
Built to Scale With You
Launch fast, then grow with smart upsells, free shipping-aware carts, and product cards that simplify color and size selection.
This theme is great for
- High-volume stores: Designed for stores that process a large number of transactions in a given period
- Physical stores: Designed for stores that do in-person selling
- Visual storytelling: Designed to showcase images to support visual brand storytelling
Cart and checkout
- Cart notes
- In-store pickups
- Pre-order
- Quick buy
- Sign in with Shop
- Slide-out cart
Marketing and conversion
- Blogs
- Countdown timer
- Cross-selling
- Customizable contact form
- EU translations (EN, FR, IT, DE, ES)
- FAQ page
- In-menu promos
- Product badges
- Promo banners
- Promo popups
- Quick view
- Recently viewed
- Recommended products
- Right-to-left
- Stock counter
- Trust badges
Merchandising
- Animation
- Before/after image slider
- Color swatches
- High-resolution images
- Image galleries
- Image hotspot
- Image rollover
- Image zoom
- Lookbooks
- Product options
- Product tabs
- Product videos
- Shipping/delivery information
- Size chart
- Slideshow
- Usage information
Product discovery
- Breadcrumbs
- Collection page navigation
- Enhanced search
- Mega menu
- Product filtering and sorting
- Recently viewed
- Recommended products
- Sticky header
- Swatch filters
202 reviews
sipeos (Non-Alcoholic Beverages)
Nov 16, 2023
The support team has been excellent to work with. They've helped me with questions I've had to customize the look and feel of my website. They are responsive and have even answered questions unrelated to the Pipeline theme pointing me to helpful information to address my need.
Pfälzer Freiheit
Oct 31, 2023
We have been using the Pipeline theme for almost 3 years now (since V4.0) It is very flexible and easy to use. If I should ever have a problem, the support helps quickly and competently, I have really rarely experienced something like that - many thanks especially to Mark, who had always supported me. 5 stars for Groupthought!
Riviera Bathers
Sep 12, 2023
Having previous experience with WordPress, and more importantly Theme Developers on WP, I have to say spinning up the Pipeline theme with GroupThought has been the best DIY experience I've ever had. The theme is absolutely beautiful and highly customizable, and the support team has been quick to help with any questions or hangs ups. Very happy I decided to go with this theme for my new site!
SENA Dev Store (VDS)
Jul 7, 2023
This is my first time making a store and I've run into a lot of difficulties. He always answered my questions quickly even though I contacted Mark to the point where it was annoying. As a result, I was able to solve most of the problems and quite a lot of my store changed for the good. Thank you very much to Mark and Pipeline team.
This theme is supported by Groupthought
About
- 1055 Millar Creek Road, 204, Whistler, BC, V8E0K7, CA
Release notes
Version 7.6.0 May 12, 2025
Version 7.6.0 adds more nested block sections, improves right-to-left language layouts, and fixes minor bugs.
Added
- Animated text spotlight section
- Before/After is now available as a pair section
Changed
- Better options for how compare-at prices are displayed on the product page
- RTL display improvements
- Improved subcollection image quality on very wide collection images
- Fixed related products for products that are not in any collection
- Improved ARIA announcement on add to cart from quickview and cart upsells
- Fix add-to-cart button price display for subscription-only products
- Fix countdown timer ending minute countdown
- Subtle parallax added to side-by-side images
Version 7.5.0 January 30, 2025
Version 7.5.0 adds new sections with nested blocks, and supports Shopify product swatches.
Added
- Side-by-side pair sections with interactive content
- Custom image banner with flexible layout controls and unlimited design possibilities
- Shopify swatches on product pages with custom colors and images
Changed
- Gift card form now has the ability to send your gift card at a later date, like a holiday or birthday
- Product cards received a swatch limit setting to prevent large sibling products from loading slowly
- Improved cart messaging for products where taxes are included in the price
Version 7.4.2 January 2, 2025
Version 7.4.2 removes Shopify deprecated fonts from presets
Fixes and Other Improvements
- All presets now use fonts that will remain after the Shopify font deprecation in January 2025
This theme is great for
- High-volume stores: Designed for stores that process a large number of transactions in a given period
- Physical stores: Designed for stores that do in-person selling
- Visual storytelling: Designed to showcase images to support visual brand storytelling
Cart and checkout
- Cart notes
- In-store pickups
- Pre-order
- Quick buy
- Sign in with Shop
- Slide-out cart
Marketing and conversion
- Blogs
- Countdown timer
- Cross-selling
- Customizable contact form
- EU translations (EN, FR, IT, DE, ES)
- FAQ page
- In-menu promos
- Product badges
- Promo banners
- Promo popups
- Quick view
- Recently viewed
- Recommended products
- Right-to-left
- Stock counter
- Trust badges
Merchandising
- Animation
- Before/after image slider
- Color swatches
- High-resolution images
- Image galleries
- Image hotspot
- Image rollover
- Image zoom
- Lookbooks
- Product options
- Product tabs
- Product videos
- Shipping/delivery information
- Size chart
- Slideshow
- Usage information
Product discovery
- Breadcrumbs
- Collection page navigation
- Enhanced search
- Mega menu
- Product filtering and sorting
- Recently viewed
- Recommended products
- Sticky header
- Swatch filters
Stores using Pipeline
Build with confidence — the Theme Store promise
What’s included with every theme on the Theme Store
-
Works with the latest Shopify features
Themes on the Shopify Theme Store are guaranteed to stay up to date and work with Shopify’s ever-growing feature set.
-
Speed-tested and approved
Every theme in the Theme Store meets Shopify’s performance standards, ensuring a faster shopping experience for your buyers.
-
Unlimited free trial
Try the theme for free with your own products, brand colors, and customizations. One-time payment of $360 if you publish the theme to your store.
-
Free high-resolution photos
Demo stores aren’t included, but you can get free stock photos from Shopify Burst.
-
Free theme updates
Get the latest theme features and fixes from the Theme Store. You can redownload your purchase at any time.
-
Non-expiring license for one store
Your payment entitles you to use the theme on a single store, and keep it as long as you like.
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