$360 USD
- 100% (4)
Pipeline
Unlimited free trial. Pay if you publish.
- Reviews (202)
- 97% positive
- Developer
- Groupthought
Release notes
Last updated May 12, 2025
•
Version 7.6.0
Theme highlights
Maximize Merchandising
Boost sales with countdowns, hotspots, free shipping bars, popups, and announcements designed to engage and convert customers.
First to Support Nested Blocks
Build with 40+ sections, including five new OS 3.0 sections with nested blocks — unlocking endless customization for your storefront.
Built to Scale With You
Launch fast, then grow with smart upsells, free shipping-aware carts, and product cards that simplify color and size selection.
This theme is great for
- High-volume stores: Designed for stores that process a large number of transactions in a given period
- Physical stores: Designed for stores that do in-person selling
- Visual storytelling: Designed to showcase images to support visual brand storytelling
Cart and checkout
- Cart notes
- In-store pickups
- Pre-order
- Quick buy
- Sign in with Shop
- Slide-out cart
Marketing and conversion
- Blogs
- Countdown timer
- Cross-selling
- Customizable contact form
- EU translations (EN, FR, IT, DE, ES)
- FAQ page
- In-menu promos
- Product badges
- Promo banners
- Promo popups
- Quick view
- Recently viewed
- Recommended products
- Right-to-left
- Stock counter
- Trust badges
Merchandising
- Animation
- Before/after image slider
- Color swatches
- High-resolution images
- Image galleries
- Image hotspot
- Image rollover
- Image zoom
- Lookbooks
- Product options
- Product tabs
- Product videos
- Shipping/delivery information
- Size chart
- Slideshow
- Usage information
Product discovery
- Breadcrumbs
- Collection page navigation
- Enhanced search
- Mega menu
- Product filtering and sorting
- Recently viewed
- Recommended products
- Sticky header
- Swatch filters
202 reviews
Skiwizz
Jan 21, 2016
I wanted to refresh my site with a clean, modern theme. Pipeline worked like a dream and was up and running within no time. Handles graphics and videos beautifully... THANK YOU! www.skiwizz.com
Tailor & Spruce
Jan 20, 2016
The theme is optimized for a great user experience. The developer, Gideon, was also incredibly helpful offering advice and pointing us in the right direction. Thank you! tailorandspruce.com
Thunderbutt
Jan 3, 2016
Really easy to use theme that produced great results for my online subscription service. When I had questions the support was excellent.
Yomatcha
Dec 20, 2015
I had been playing around with some of the free themes and couldn't really find what I was looking for. I found this pipeline theme and had a look to see what my site would look like. I loved it and bought it there and then. I couldn't be happier, it does everything I want. There were a couple of very minor things I wanted to alter and Gideon was great and very thorough. A great experience!
This theme is supported by Groupthought
About
- 1055 Millar Creek Road, 204, Whistler, BC, V8E0K7, CA
Release notes
Version 7.0.0 April 14, 2023
Version 7.0.0 adds support for faster image loads, predictive search suggestions and section groups. You can now add your own sections to the footer.
Added
- Updated the design of the search page
- Section group support
- Add support for faster image loads with native lazyload and section-level image preload settings
Changed
- Improved font settings flexibility
- Search settings moved from theme to Search & Discovery app
- Product page price is now its own block
- Add spacing option to product blocks
- Add "Collapse filter accordions" option to collapse accordions by default
- Add product schema GTIN barcodes
- Article cards now use article.excerpt_or_content instead of article.content
- Subcollections are now powered by collection lists and metafields instead of navigation lists
Fixes and other improvements
- No more usage of format: 'pjpg'
- Display unique placeholder for each item in a collection
- Add "Background" option to change background in custom-content section
- Fix issue where inline add button text was truncated in safari
- Fix Shopify loadscript error on products with more than 100 swatches
- Fix collection scroll to products on pagination change
- Fix accordion and footer spacing for RTL langs
- Fix subscription sale price when using recharge with single option subscriptions
- Switch to Shopify built-in error handling for "stockout" cart increase case
- Fix product page slideshow draggable with videos
Version 6.5.1 January 25, 2023
Version 6.5.1 fixes an issue where the added-to-card popdown shows behind the header
Version 6.5.0 January 24, 2023
Version 6.5.0 adds support for complimentary products from the Search & Discovery app and image focal points.
Added
- Add focal points to adjust image cropping: press the edit button when you pick an image in the theme editor, then add a focal point to the most important part of the image
- Add a "complimentary product" block to your product form to show cross-sells from Shopify's Search & Discovery app
- Create smart cart upsells: show the least expensive product that will qualify the cart for free shipping
Changed
- The upsell block on product page now supports both single product and product list metafields
Fixes and other improvements
- Improve image load performance on the product page with preload tag
- Faster scroll animations on slow-processor devices
- Fix potential bug caused by placing a buy button for a different product between the main product form and main buy button
- Add dropdown support to toolbar secondary mobile menu
This theme is great for
- High-volume stores: Designed for stores that process a large number of transactions in a given period
- Physical stores: Designed for stores that do in-person selling
- Visual storytelling: Designed to showcase images to support visual brand storytelling
Cart and checkout
- Cart notes
- In-store pickups
- Pre-order
- Quick buy
- Sign in with Shop
- Slide-out cart
Marketing and conversion
- Blogs
- Countdown timer
- Cross-selling
- Customizable contact form
- EU translations (EN, FR, IT, DE, ES)
- FAQ page
- In-menu promos
- Product badges
- Promo banners
- Promo popups
- Quick view
- Recently viewed
- Recommended products
- Right-to-left
- Stock counter
- Trust badges
Merchandising
- Animation
- Before/after image slider
- Color swatches
- High-resolution images
- Image galleries
- Image hotspot
- Image rollover
- Image zoom
- Lookbooks
- Product options
- Product tabs
- Product videos
- Shipping/delivery information
- Size chart
- Slideshow
- Usage information
Product discovery
- Breadcrumbs
- Collection page navigation
- Enhanced search
- Mega menu
- Product filtering and sorting
- Recently viewed
- Recommended products
- Sticky header
- Swatch filters
Stores using Pipeline
Build with confidence — the Theme Store promise
What’s included with every theme on the Theme Store
-
Works with the latest Shopify features
Themes on the Shopify Theme Store are guaranteed to stay up to date and work with Shopify’s ever-growing feature set.
-
Speed-tested and approved
Every theme in the Theme Store meets Shopify’s performance standards, ensuring a faster shopping experience for your buyers.
-
Unlimited free trial
Try the theme for free with your own products, brand colors, and customizations. One-time payment of $360 if you publish the theme to your store.
-
Free high-resolution photos
Demo stores aren’t included, but you can get free stock photos from Shopify Burst.
-
Free theme updates
Get the latest theme features and fixes from the Theme Store. You can redownload your purchase at any time.
-
Non-expiring license for one store
Your payment entitles you to use the theme on a single store, and keep it as long as you like.
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