$280 USD
- 95% (21)
Pipeline
Unlimited free trial. Pay if you publish.
- Reviews (202)
- 97% positive
- Developer
- Groupthought
Release notes
Last updated May 12, 2025
•
Version 7.6.0
Theme highlights
Maximize Merchandising
Boost sales with countdowns, hotspots, free shipping bars, popups, and announcements designed to engage and convert customers.
First to Support Nested Blocks
Build with 40+ sections, including five new OS 3.0 sections with nested blocks — unlocking endless customization for your storefront.
Built to Scale With You
Launch fast, then grow with smart upsells, free shipping-aware carts, and product cards that simplify color and size selection.
This theme is great for
- High-volume stores: Designed for stores that process a large number of transactions in a given period
- Physical stores: Designed for stores that do in-person selling
- Visual storytelling: Designed to showcase images to support visual brand storytelling
Cart and checkout
- Cart notes
- In-store pickups
- Pre-order
- Quick buy
- Sign in with Shop
- Slide-out cart
Marketing and conversion
- Blogs
- Countdown timer
- Cross-selling
- Customizable contact form
- EU translations (EN, FR, IT, DE, ES)
- FAQ page
- In-menu promos
- Product badges
- Promo banners
- Promo popups
- Quick view
- Recently viewed
- Recommended products
- Right-to-left
- Stock counter
- Trust badges
Merchandising
- Animation
- Before/after image slider
- Color swatches
- High-resolution images
- Image galleries
- Image hotspot
- Image rollover
- Image zoom
- Lookbooks
- Product options
- Product tabs
- Product videos
- Shipping/delivery information
- Size chart
- Slideshow
- Usage information
Product discovery
- Breadcrumbs
- Collection page navigation
- Enhanced search
- Mega menu
- Product filtering and sorting
- Recently viewed
- Recommended products
- Sticky header
- Swatch filters
202 reviews
Renegade Fitness Apparel
Jan 13, 2020
This theme is so slick and gorgeous - but the one thing I am most impressed with is GroupThought, and their extensive help/support centre on their website. They have tons of awesome, detailed tutorials for quick customizations and tweaks that are possible for the theme, which has been so helpful in getting my website exactly the way I want it! Bravo on both of those things!! :)
Wokeface
Dec 17, 2019
I'm thrilled! Great theme and I especially love that Groupthought has provided code and thorough instructions in their support documentation that enabled me to add several additional features. A couple of these have saved me from having to buy an app. I have a web dev background and probably could have hacked a free theme but it would have taken me forever.. this is so worth the money.
beentomoon
Nov 11, 2019
Not only is Pipeline one the best themes for your ecommerce Shopify store you will find out there, their technical support is incomparable with any other theme creators out there. Pipeline and its service providers are utterly splendid. No need to talk further.
Pop Music Wisdom
Nov 11, 2019
The Pipeline theme is a real workhorse! It meets all our high demands and is flawless. The customer service was able to help us very quickly when we needed help with some design adjustments: www.popmusicwisdom.com
This theme is supported by Groupthought
About
- 1055 Millar Creek Road, 204, Whistler, BC, V8E0K7, CA
Release notes
Version 6.2.1 April 25, 2022
Version 6.2.1 is a minor bugfix release to resolve an issue where disabling all filters breaks the sort and pagination on collection pages.
Fixes and other improvements
- Fix sort popdown when filters are disabled
- Fix pagination load error when filters are disabled
- Fix issue with slideshow link stacking order in Safari desktop
- Fix background blur behind cart on Chrome desktop
Version 6.2.0 April 1, 2022
Version 6.2.0 adds support for cart announcements, upselling products with multiple variants and sibling product swatches, for showing color-related products as swatches in the product form.
Added
- Cart announcements - announce sales and discounts in the cart
- Highlight your sale text in the header menu
- Upsell products with multiple variants in a quickview-style variant selection
- Adds support for color siblings - link to other products as product swatches.
- Adds variant 'auto' option, allowing short options to show as buttons and long options as dropdown selects.
- Adds support for custom social icons for niche social networks
- Adds icon options to the product form
- Adds support for true/false collection filters
Changed
- Custom content now has an article block
- Removed max blocks in logo section
- Optimized swatch and radio button sizes for mobile click area
Fixes and other improvements
- Fix spacing on last lookbook section
- Fix CSS and JS compression for faster load times
This theme is great for
- High-volume stores: Designed for stores that process a large number of transactions in a given period
- Physical stores: Designed for stores that do in-person selling
- Visual storytelling: Designed to showcase images to support visual brand storytelling
Cart and checkout
- Cart notes
- In-store pickups
- Pre-order
- Quick buy
- Sign in with Shop
- Slide-out cart
Marketing and conversion
- Blogs
- Countdown timer
- Cross-selling
- Customizable contact form
- EU translations (EN, FR, IT, DE, ES)
- FAQ page
- In-menu promos
- Product badges
- Promo banners
- Promo popups
- Quick view
- Recently viewed
- Recommended products
- Right-to-left
- Stock counter
- Trust badges
Merchandising
- Animation
- Before/after image slider
- Color swatches
- High-resolution images
- Image galleries
- Image hotspot
- Image rollover
- Image zoom
- Lookbooks
- Product options
- Product tabs
- Product videos
- Shipping/delivery information
- Size chart
- Slideshow
- Usage information
Product discovery
- Breadcrumbs
- Collection page navigation
- Enhanced search
- Mega menu
- Product filtering and sorting
- Recently viewed
- Recommended products
- Sticky header
- Swatch filters
Stores using Pipeline
Build with confidence — the Theme Store promise
What’s included with every theme on the Theme Store
-
Works with the latest Shopify features
Themes on the Shopify Theme Store are guaranteed to stay up to date and work with Shopify’s ever-growing feature set.
-
Speed-tested and approved
Every theme in the Theme Store meets Shopify’s performance standards, ensuring a faster shopping experience for your buyers.
-
Unlimited free trial
Try the theme for free with your own products, brand colors, and customizations. One-time payment of $360 if you publish the theme to your store.
-
Free high-resolution photos
Demo stores aren’t included, but you can get free stock photos from Shopify Burst.
-
Free theme updates
Get the latest theme features and fixes from the Theme Store. You can redownload your purchase at any time.
-
Non-expiring license for one store
Your payment entitles you to use the theme on a single store, and keep it as long as you like.
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$280 USD
- 95% (21)