Pipeline

A smart design optimized for mobile commerce

Great for

  • Clothing and accessories, Health and beauty, Sports and recreation
  • Large catalogs
  • High-volume stores, Selling internationally, Physical stores

$280 USD

Unlimited free trial. Pay if you publish.

Great for

  • Clothing and accessories, Health and beauty, Sports and recreation
  • Large catalogs
  • High-volume stores, Selling internationally, Physical stores

Theme highlights

Subcollections and Filters

Pipeline gives you the tools you need to organize your catalog with subcollections and the new filtering tools from Online Store 2.0.

Sections Everywhere

Use drag-and-drop sections on every page, and take advantage of our pre-made starter templates to build about, team, and contact pages.

Made for Mobile

Commerce is mobile and so is Pipeline. Your customers will love the simplicity and cleanliness of our product pages and cart upsells.

Online Store 2.0

The new standard in customizability and speed

Use drag-and-drop sections and blocks to create custom pages throughout your store without special coding. Pipeline comes with flexible, well-designed blocks for images, products, video, quotes, and more.

Learn more about sections and blocks  

Preview of Online Store 2.0 enabled theme editor.

This theme is great for

High-volume stores
Designed for stores that process a large number of transactions in a given period
Selling internationally
Designed for stores that sell across regional boundaries
Physical stores
Designed for stores that do in-person selling

Cart and checkout

  • Cart notes
  • In-store pickups
  • Quick buy
  • Slide-out cart

Marketing and conversion

  • Blogs
  • Cross-selling
  • Customizable contact form
  • FAQ page
  • In-menu promos
  • Product badges
  • Product reviews
  • Promo banners
  • Promo popups
  • Recently viewed
  • Recommended products
  • Stock counter
  • Store locator
  • Trust badges

Merchandising

  • Animation
  • Color swatches
  • High-resolution images
  • Image galleries
  • Image rollover
  • Image zoom
  • Lookbooks
  • Product options
  • Product tabs
  • Product videos
  • Shipping/delivery information
  • Size chart
  • Slideshow

Product discovery

  • Breadcrumbs
  • Collection page navigation
  • Enhanced search
  • Mega menu
  • Product filtering and sorting
  • Recently viewed
  • Recommended products
  • Sticky header

Online Store 2.0

The new standard in customizability and speed

Use drag-and-drop sections and blocks to create custom pages throughout your store without special coding. Pipeline comes with flexible, well-designed blocks for images, products, video, quotes, and more.

Learn more about sections and blocks  

Preview of Online Store 2.0 enabled theme editor.

This theme is great for

High-volume stores
Designed for stores that process a large number of transactions in a given period
Selling internationally
Designed for stores that sell across regional boundaries
Physical stores
Designed for stores that do in-person selling

Cart and checkout

  • Cart notes
  • In-store pickups
  • Quick buy
  • Slide-out cart

Marketing and conversion

  • Blogs
  • Cross-selling
  • Customizable contact form
  • FAQ page
  • In-menu promos
  • Product badges
  • Product reviews
  • Promo banners
  • Promo popups
  • Recently viewed
  • Recommended products
  • Stock counter
  • Store locator
  • Trust badges

Merchandising

  • Animation
  • Color swatches
  • High-resolution images
  • Image galleries
  • Image rollover
  • Image zoom
  • Lookbooks
  • Product options
  • Product tabs
  • Product videos
  • Shipping/delivery information
  • Size chart
  • Slideshow

Product discovery

  • Breadcrumbs
  • Collection page navigation
  • Enhanced search
  • Mega menu
  • Product filtering and sorting
  • Recently viewed
  • Recommended products
  • Sticky header

149 reviews

100% positive

  • 149 positive reviews
  • 0 neutral reviews
  • 0 negative reviews
Write a review
North American Satsuki Bonsai Center Apr 09, 2019

This is a fantastic theme. It so flexible that it will easily accommodate the branding or stylistic requirements for any company. Can you tell how much I love it? I have had exactly ZERO issues after having used this theme for almost one year. The documentation is fantastic and yields the exact result the topic outlines. You cannot go wrong with Pipeline.

Oui Oui Frenchie Mar 19, 2019

We did a ton of research and experimentation before deciding on this theme, and we're glad we did! We've received a lot of great feedback about how it looks on desktop and mobile, and it has a lot of really great features. Brad and his team at Group Thought have been very helpful and quick to respond when we've had questions or needed help making changes. Thanks, guys!

Uniqwa Furniture Feb 11, 2019

Simply terrific! Beautiful theme and the customer service alone is worth the investment. Couldn't be happier :) After a few months using Pipeline theme and many questions to the customer service team, they remain excellent and quick with their support.

Tennis Giant Jan 11, 2019

Simply the best theme on Shopify! We've tried out many different themes in recent years and none come close to Pipeline's customizability and reliability. It supports our 2,000+ inventory flawlessly. The support page is a breeze to work with if you need to add code as well! I highly recommend them

This theme is supported by Groupthought

Have a question about this theme?

Stores using Pipeline

Build with confidence — the Theme Store promise

What’s included with every theme on the Theme Store

Works with the latest Shopify features

Themes on the Shopify Theme Store are guaranteed to stay up to date and work with Shopify’s ever-growing feature set.

Speed-tested and approved

Every theme in the Theme Store meets Shopify’s performance standards, ensuring a faster shopping experience for your buyers.

Unlimited free trial

Try the theme for free with your own products, brand colors, and customizations. One-time payment of $280 if you publish the theme to your store.

Free high-resolution photos

Demo stores aren’t included, but you can get free stock photos from Shopify Burst.

Free theme updates

Get the latest theme features and fixes from the Theme Store. You can redownload your purchase at any time.

Non-expiring license for one store

Your payment entitles you to use the theme on a single store, and keep it as long as you like.

More themes by Groupthought

Story theme

The Quest style of the Story theme
Mobile preview for Pipeline in the "Quest" style
Story $250 USD

Visual storytelling, Quick setup, Physical stores