Pipeline

A smart design optimized for mobile commerce

Great for

  • Clothing and accessories, Health and beauty, Sports and recreation
  • Large catalogs
  • High-volume stores, Selling internationally, Physical stores

$280 USD

Unlimited free trial. Pay if you publish.

Great for

  • Clothing and accessories, Health and beauty, Sports and recreation
  • Large catalogs
  • High-volume stores, Selling internationally, Physical stores

Theme highlights

Subcollections and Filters

Pipeline gives you the tools you need to organize your catalog with subcollections and the new filtering tools from Online Store 2.0.

Sections Everywhere

Use drag-and-drop sections on every page, and take advantage of our pre-made starter templates to build about, team, and contact pages.

Made for Mobile

Commerce is mobile and so is Pipeline. Your customers will love the simplicity and cleanliness of our product pages and cart upsells.

Online Store 2.0

The new standard in customizability and speed

Use drag-and-drop sections and blocks to create custom pages throughout your store without special coding. Pipeline comes with flexible, well-designed blocks for images, products, video, quotes, and more.

Learn more about sections and blocks  

Preview of Online Store 2.0 enabled theme editor.

This theme is great for

High-volume stores
Designed for stores that process a large number of transactions in a given period
Selling internationally
Designed for stores that sell across regional boundaries
Physical stores
Designed for stores that do in-person selling

Cart and checkout

  • Cart notes
  • In-store pickups
  • Quick buy
  • Slide-out cart

Marketing and conversion

  • Blogs
  • Cross-selling
  • Customizable contact form
  • FAQ page
  • In-menu promos
  • Product badges
  • Product reviews
  • Promo banners
  • Recently viewed
  • Recommended products
  • Stock counter
  • Store locator
  • Trust badges

Merchandising

  • Animation
  • Color swatches
  • High-resolution images
  • Image galleries
  • Image zoom
  • Lookbooks
  • Product options
  • Product tabs
  • Product videos
  • Size chart
  • Slideshow

Product discovery

  • Breadcrumbs
  • Collection page navigation
  • Enhanced search
  • Mega menu
  • Product filtering and sorting
  • Recently viewed
  • Recommended products
  • Sticky header

Online Store 2.0

The new standard in customizability and speed

Use drag-and-drop sections and blocks to create custom pages throughout your store without special coding. Pipeline comes with flexible, well-designed blocks for images, products, video, quotes, and more.

Learn more about sections and blocks  

Preview of Online Store 2.0 enabled theme editor.

This theme is great for

High-volume stores
Designed for stores that process a large number of transactions in a given period
Selling internationally
Designed for stores that sell across regional boundaries
Physical stores
Designed for stores that do in-person selling

Cart and checkout

  • Cart notes
  • In-store pickups
  • Quick buy
  • Slide-out cart

Marketing and conversion

  • Blogs
  • Cross-selling
  • Customizable contact form
  • FAQ page
  • In-menu promos
  • Product badges
  • Product reviews
  • Promo banners
  • Recently viewed
  • Recommended products
  • Stock counter
  • Store locator
  • Trust badges

Merchandising

  • Animation
  • Color swatches
  • High-resolution images
  • Image galleries
  • Image zoom
  • Lookbooks
  • Product options
  • Product tabs
  • Product videos
  • Size chart
  • Slideshow

Product discovery

  • Breadcrumbs
  • Collection page navigation
  • Enhanced search
  • Mega menu
  • Product filtering and sorting
  • Recently viewed
  • Recommended products
  • Sticky header

146 reviews

100% positive

  • 146 positive reviews
  • 0 neutral reviews
  • 0 negative reviews
Write a review
Renegade Fitness Apparel Jan 13, 2020

This theme is so slick and gorgeous - but the one thing I am most impressed with is GroupThought, and their extensive help/support centre on their website. They have tons of awesome, detailed tutorials for quick customizations and tweaks that are possible for the theme, which has been so helpful in getting my website exactly the way I want it! Bravo on both of those things!! :)

Wokeface Dec 17, 2019

I'm thrilled! Great theme and I especially love that Groupthought has provided code and thorough instructions in their support documentation that enabled me to add several additional features. A couple of these have saved me from having to buy an app. I have a web dev background and probably could have hacked a free theme but it would have taken me forever.. this is so worth the money.

beentomoon Nov 11, 2019

Not only is Pipeline one the best themes for your ecommerce Shopify store you will find out there, their technical support is incomparable with any other theme creators out there. Pipeline and its service providers are utterly splendid. No need to talk further.

Pop Music Wisdom Nov 11, 2019

The Pipeline theme is a real workhorse! It meets all our high demands and is flawless. The customer service was able to help us very quickly when we needed help with some design adjustments: www.popmusicwisdom.com

This theme is supported by Groupthought

Have a question about this theme?

Stores using Pipeline

Build with confidence — the Theme Store promise

What’s included with every theme on the Theme Store

Works with the latest Shopify features

Themes on the Shopify Theme Store are guaranteed to stay up to date and work with Shopify’s ever-growing feature set.

Speed-tested and approved

Every theme in the Theme Store meets Shopify’s performance standards, ensuring a faster shopping experience for your buyers.

Unlimited free trial

Try the theme for free with your own products, brand colors, and customizations. One-time payment of $280 if you publish the theme to your store.

Free high-resolution photos

Demo stores aren’t included, but you can get free stock photos from Shopify Burst.

Free theme updates

Get the latest theme features and fixes from the Theme Store. You can redownload your purchase at any time.

Non-expiring license for one store

Your payment entitles you to use the theme on a single store, and keep it as long as you like.

More themes made for Selling internationally

More themes by Groupthought

Story theme

The Chronicle style of the Story theme
Mobile preview for Pipeline in the "Chronicle" style
Story $180 USD