$360 USD
- 99% (85)
Primavera
Unlimited free trial. Pay if you publish.
- Reviews (4)
- 100% positive
- Developer
- Ultramarina
Release notes
Last updated Jul 2, 2025
•
Version 1.4.0
Theme highlights
Unlock best-in-class ecommerce
Boost sales and engagement with 30+ sections, global theme blocks and powerful features such as quick add, cart upsell and infinite scroll.
Set your brand apart
Crafted by luxury experts for a unique, high-end experience. From editorial layouts to elegant product discovery, every detail is perfected.
Scale with confidence
Safeguard your business and prepare to grow with the latest tech, web best practices, SEO & accessibility—vetted by certified IAAP experts.
Cart and checkout
- Cart notes
- Gift wrapping
- In-store pickups
- Quick buy
- Sign in with Shop
- Slide-out cart
Marketing and conversion
- Blogs
- Countdown timer
- Cross-selling
- Customizable contact form
- EU translations (EN, FR, IT, DE, ES)
- FAQ page
- In-menu promos
- Press coverage
- Product badges
- Promo banners
- Promo popups
- Promo tiles
- Quick view
- Recommended products
- Right-to-left
- Stock counter
- Trust badges
Merchandising
- Animation
- Before/after image slider
- Color swatches
- High-resolution images
- Image galleries
- Image hotspot
- Image rollover
- Image zoom
- Ingredients or nutritional information
- Lookbooks
- Product options
- Product tabs
- Product videos
- Shipping/delivery information
- Size chart
- Slideshow
- Usage information
Product discovery
- Back-to-top button
- Breadcrumbs
- Collection page navigation
- Enhanced search
- Infinite scroll
- Mega menu
- Product filtering and sorting
- Recommended products
- Sticky header
- Swatch filters
4 reviews
ClassyTea
9 days ago
Perfect for my high-end curated vintage store. Looks luxe out of the box but incredibly customizable—especially the separate mobile/desktop controls (crucial since 95% of my traffic is mobile). Fast loading, responsive, no errors. Regular updates actually improve functionality, responsive support, great documentation. For a high-end look/experience, I'm sticking with Primavera. Worth the price.
Thank you so much for your thoughtful review! We're really happy to hear that you're pleased with Primavera and that our updates are making a difference. Thank you for taking the time to share your thoughts – we'll continue working hard to make Primavera the best it can be. We're here if you have any questions or feedback in the future!
Missy Reno Smith
11 days ago
The Primavera theme by Ultra Marina Studios is amazing. There are so many sections and blocks to choose from, and they all look amazing. I am new to Shopify and Marianne has answered so many questions for me and offered helpful suggestions. They are also helping me with customizations. This theme is worth every penny, and they continue to add new features to make the theme even better.
Thank you so much for your kind words! We’re thrilled to hear that you’re enjoying Primavera. It’s been such a pleasure supporting you on your Shopify journey and we can't wait to see the results! Your feedback means the world to us, thank you.
Sitzdesign
Apr 30, 2025
Sehr schönes Theme - wir sind sehr zufrieden mit dem Kauf.
Vielen Dank für Ihre freundlichen Worte! Es freut uns sehr zu hören, dass Sie mit Primavera zufrieden sind. Bitte zögern Sie nicht, sich mit uns in Verbindung zu setzen, wenn wir Ihnen bei irgendetwas helfen können - wir sind immer für Sie da.
Smuuv Body
Apr 22, 2025
The Primavera theme is one of the best investments we’ve made. It's flexible, beginner-friendly, and built on a rock-solid foundation. Customization is effortless, and the docs made setup easy, even with no coding experience. The founders were super helpful too. Worth every dollar — highly recommend! Check it out on www.smuuvbody.com.
Thank you so much for your kind words! We're really happy to hear that Primavera has helped bring your vision for Smuuv to life. Thanks for placing your trust in us and don't hesitate to reach out if there's anything we can help with, we're always here.
This theme is supported by Ultramarina
About
- Unit B, 11/F, Yam Tze Commercial Building, 23 Thomson Road, Wan Chai, Hong Kong, HK, N/A, HK
- support@ultramarinastudios.com
Release notes
Version 1.4.0 July 2, 2025
Added
- Added a new product block, Linked products, to link together different products as if they were variants
- Added option to show variant image thumbnails in the variant picker.
- Added option to show border buttons for variant picker
- Added support for preorder products with a metafield
- Added ability to mark collapsible content regions as being open by default
- Added option for PDP collapsibles to be linked to a page
- Added option to show a checkbox in the cart
- Added support for a character limit on custom line itemp properties
- Added one-time basic analytics to help us understand how theme trials are being used. This data helps us prioritize features and optimizations that matter most to merchants.
Other fixes and improvements
- Fixed invalid ARIA reference in footer collapsible navigation
- Shows an empty placeholder if a swatch has not been uploaded
- Fixed issue where pagination back to page one may not work in certain cases
- Fixed issue where price toggles could display over filters footer
- Fixed skip link target for product media skip link
- Fixed missing count for screen reader users when using badge style
- Improved rich text alignment for lists
Version 1.3.0 June 10, 2025
Cart and checkout
- Cart notes
- Gift wrapping
- In-store pickups
- Quick buy
- Sign in with Shop
- Slide-out cart
Marketing and conversion
- Blogs
- Countdown timer
- Cross-selling
- Customizable contact form
- EU translations (EN, FR, IT, DE, ES)
- FAQ page
- In-menu promos
- Press coverage
- Product badges
- Promo banners
- Promo popups
- Promo tiles
- Quick view
- Recommended products
- Right-to-left
- Stock counter
- Trust badges
Merchandising
- Animation
- Before/after image slider
- Color swatches
- High-resolution images
- Image galleries
- Image hotspot
- Image rollover
- Image zoom
- Ingredients or nutritional information
- Lookbooks
- Product options
- Product tabs
- Product videos
- Shipping/delivery information
- Size chart
- Slideshow
- Usage information
Product discovery
- Back-to-top button
- Breadcrumbs
- Collection page navigation
- Enhanced search
- Infinite scroll
- Mega menu
- Product filtering and sorting
- Recommended products
- Sticky header
- Swatch filters
4 reviews
ClassyTea
9 days ago
Perfect for my high-end curated vintage store. Looks luxe out of the box but incredibly customizable—especially the separate mobile/desktop controls (crucial since 95% of my traffic is mobile). Fast loading, responsive, no errors. Regular updates actually improve functionality, responsive support, great documentation. For a high-end look/experience, I'm sticking with Primavera. Worth the price.
Thank you so much for your thoughtful review! We're really happy to hear that you're pleased with Primavera and that our updates are making a difference. Thank you for taking the time to share your thoughts – we'll continue working hard to make Primavera the best it can be. We're here if you have any questions or feedback in the future!
Missy Reno Smith
11 days ago
The Primavera theme by Ultra Marina Studios is amazing. There are so many sections and blocks to choose from, and they all look amazing. I am new to Shopify and Marianne has answered so many questions for me and offered helpful suggestions. They are also helping me with customizations. This theme is worth every penny, and they continue to add new features to make the theme even better.
Thank you so much for your kind words! We’re thrilled to hear that you’re enjoying Primavera. It’s been such a pleasure supporting you on your Shopify journey and we can't wait to see the results! Your feedback means the world to us, thank you.
Sitzdesign
Apr 30, 2025
Sehr schönes Theme - wir sind sehr zufrieden mit dem Kauf.
Vielen Dank für Ihre freundlichen Worte! Es freut uns sehr zu hören, dass Sie mit Primavera zufrieden sind. Bitte zögern Sie nicht, sich mit uns in Verbindung zu setzen, wenn wir Ihnen bei irgendetwas helfen können - wir sind immer für Sie da.
Smuuv Body
Apr 22, 2025
The Primavera theme is one of the best investments we’ve made. It's flexible, beginner-friendly, and built on a rock-solid foundation. Customization is effortless, and the docs made setup easy, even with no coding experience. The founders were super helpful too. Worth every dollar — highly recommend! Check it out on www.smuuvbody.com.
Thank you so much for your kind words! We're really happy to hear that Primavera has helped bring your vision for Smuuv to life. Thanks for placing your trust in us and don't hesitate to reach out if there's anything we can help with, we're always here.
This theme is supported by Ultramarina
About
- Unit B, 11/F, Yam Tze Commercial Building, 23 Thomson Road, Wan Chai, Hong Kong, HK, N/A, HK
- support@ultramarinastudios.com
Release notes
Version 1.4.0 July 2, 2025
Added
- Added a new product block, Linked products, to link together different products as if they were variants
- Added option to show variant image thumbnails in the variant picker.
- Added option to show border buttons for variant picker
- Added support for preorder products with a metafield
- Added ability to mark collapsible content regions as being open by default
- Added option for PDP collapsibles to be linked to a page
- Added option to show a checkbox in the cart
- Added support for a character limit on custom line itemp properties
- Added one-time basic analytics to help us understand how theme trials are being used. This data helps us prioritize features and optimizations that matter most to merchants.
Other fixes and improvements
- Fixed invalid ARIA reference in footer collapsible navigation
- Shows an empty placeholder if a swatch has not been uploaded
- Fixed issue where pagination back to page one may not work in certain cases
- Fixed issue where price toggles could display over filters footer
- Fixed skip link target for product media skip link
- Fixed missing count for screen reader users when using badge style
- Improved rich text alignment for lists
Version 1.3.0 June 10, 2025
Stores using Primavera
Build with confidence — the Theme Store promise
What’s included with every theme on the Theme Store
-
Works with the latest Shopify features
Themes on the Shopify Theme Store are guaranteed to stay up to date and work with Shopify’s ever-growing feature set.
-
Speed-tested and approved
Every theme in the Theme Store meets Shopify’s performance standards, ensuring a faster shopping experience for your buyers.
-
Unlimited free trial
Try the theme for free with your own products, brand colors, and customizations. One-time payment of $400 if you publish the theme to your store.
-
Free high-resolution photos
Demo stores aren’t included, but you can get free stock photos from Shopify Burst.
-
Free theme updates
Get the latest theme features and fixes from the Theme Store. You can redownload your purchase at any time.
-
Non-expiring license for one store
Your payment entitles you to use the theme on a single store, and keep it as long as you like.
