MOI Butik
Been looking for the perfect theme for years, and finally found it. So happy with everything! The support is 10/10. Highly recommend!
Primavera
$400 USD
A premium, minimal design for luxury jewelry, gold and diamond brands
by Ultramarina
Built on Shopify's latest architecture and packed with 30+ sections, Primavera is trusted by pros for luxury jewelry & engagement rings.
Showcase luxury silver, diamond and gems with versatile, minimalist theme blocks – or use AI-generated blocks right within your favorite sec
Future-proof your fast growing gold jewelry or handmade accessory brand with modern tech, web best practices and accessibility built in.
WHAT'S INCLUDED
Features
Cart and checkout
- Cart notes
- Gift wrapping
- In-store pickups
- Quick buy
- Sign in with Shop
- Slide-out cart
Marketing and conversion
- Blogs
- Countdown timer
- Cross-selling
- Customizable contact form
- EU translations (EN, FR, IT, DE, ES)
- FAQ page
- In-menu promos
- Press coverage
- Product badges
- Promo banners
- Promo popups
- Promo tiles
- Quick view
- Recommended products
- Right-to-left
- Stock counter
- Trust badges
Merchandising
- Animation
- Before/after image slider
- Color swatches
- High-resolution images
- Image galleries
- Image hotspot
- Image rollover
- Image zoom
- Ingredients or nutritional information
- Lookbooks
- Product options
- Product tabs
- Product videos
- Shipping/delivery information
- Size chart
- Slideshow
- Usage information
Product discovery
- Back-to-top button
- Breadcrumbs
- Collection page navigation
- Enhanced search
- Infinite scroll
- Mega menu
- Product filtering and sorting
- Recommended products
- Sticky header
- Swatch filters
Cart and checkout
- Cart notes
- Gift wrapping
- In-store pickups
- Quick buy
- Sign in with Shop
- Slide-out cart
Marketing and conversion
- Blogs
- Countdown timer
- Cross-selling
- Customizable contact form
- EU translations (EN, FR, IT, DE, ES)
- FAQ page
- In-menu promos
- Press coverage
- Product badges
- Promo banners
- Promo popups
- Promo tiles
- Quick view
- Recommended products
- Right-to-left
- Stock counter
- Trust badges
Merchandising
- Animation
- Before/after image slider
- Color swatches
- High-resolution images
- Image galleries
- Image hotspot
- Image rollover
- Image zoom
- Ingredients or nutritional information
- Lookbooks
- Product options
- Product tabs
- Product videos
- Shipping/delivery information
- Size chart
- Slideshow
- Usage information
Product discovery
- Back-to-top button
- Breadcrumbs
- Collection page navigation
- Enhanced search
- Infinite scroll
- Mega menu
- Product filtering and sorting
- Recommended products
- Sticky header
- Swatch filters
Presets
Primavera comes with 5 ready-made designs for your store
Primavera
Savoir
Gloss
Gaia
Composition
Stores using this theme
Reviews
100% positive
16 reviews for all presets
Positive reviews
16
Neutral reviews
0
Negative reviews
0
Smoosh Baby
Definitely recommend and excellent customer service - thank you !
Reply from designer
Thank you so much for your lovely review, we truly appreciate it. We're here if you need anything else!
AMANDA JONES
Beautiful theme, great features and incredible support! Quick replies and happy to help you tweak to get it perfect.
Reply from designer
Thank you so much for your kind words! We're delighted you're happy with the theme and that we were able to help. Please don't hesitate to reach out again if there's anything we can do for you.
By Chavelli
The theme is really great and has a lot of options and customizations. I'm really loving it for my brand. What really shines is the support—the team are SO responsive and SO helpful with every question, request, and bit of help I've asked for. Without a doubt their customer service is why I decided to go ahead and purchase this theme.
Reply from designer
Thank you so much for your wonderful review! We're thrilled you're happy with Primavera and our customer support. Thanks again for choosing Primavera and don't hesitate to reach out if there's anything else we can help with!
Designed by Ultramarina
Version 1.6.1
• January 06, 2026This update focuses on a couple of small but important refinements to improve usability and polish across key product experiences.
Theme documentation
Designer contact details
Unit B, 11/F, Yam Tze Commercial Building, 23 Thomson Road, Wan Chai, Hong Kong, HK, N/A, HK
More themes for jewelry and accessories
Crafted for commerce
The world’s best online stores use Shopify themes
- Future proof
- Regularly updated and always works with the newest Shopify features.
- Play before you pay
- Customize until you love it. Only pay when you publish.
- Blazing fast checkout
- Speed-tested so your customers check out in record time.
- Keep it forever
- One-time payment, lifetime license for your store. No expiration.