Charm

$280 USD

Unlimited free trial. Pay if you publish.

A modern, fast theme for seamless mobile shopping.

Reviews (10)
100% positive
Developer
Sweetcode

Release notes

Last updated Jun 6, 2025 Version 2.0.0
Sign up to try View demo store

Release notes

Last updated Jun 6, 2025 Version 2.0.0

Theme highlights

Effortless mobile shopping

Fast, touch-friendly, and built to feel like a native app — because most of your customers are shopping on mobile.

Customize without limits

35+ sections made for flexibility — so you can create, adapt, and evolve your store without touching a line of code.

Designed to impress

Modern, minimal, and intentionally clean — built to bring your brand to life, not just fit into a template.

This theme is great for

  • Editorial content: Optimized for longer-form text sections to support brand storytelling
  • Flash sales: Designed with features for running time-based promotions
  • Visual storytelling: Designed to showcase images to support visual brand storytelling

Cart and checkout

  • Cart notes
  • Gift wrapping
  • In-store pickups
  • Quick buy
  • Sign in with Shop
  • Slide-out cart
  • Sticky cart

Marketing and conversion

  • Blogs
  • Countdown timer
  • Cross-selling
  • Customizable contact form
  • EU translations (EN, FR, IT, DE, ES)
  • FAQ page
  • In-menu promos
  • Product badges
  • Promo banners
  • Promo popups
  • Promo tiles
  • Quick view
  • Recommended products
  • Stock counter
  • Trust badges

Merchandising

  • Animation
  • Before/after image slider
  • Color swatches
  • High-resolution images
  • Image galleries
  • Image hotspot
  • Image rollover
  • Image zoom
  • Ingredients or nutritional information
  • Lookbooks
  • Product options
  • Product tabs
  • Product videos
  • Shipping/delivery information
  • Size chart
  • Slideshow
  • Usage information

Product discovery

  • Back-to-top button
  • Breadcrumbs
  • Collection page navigation
  • Enhanced search
  • Infinite scroll
  • Mega menu
  • Product filtering and sorting
  • Recommended products
  • Sticky header
  • Swatch filters

This theme is great for

  • Editorial content: Optimized for longer-form text sections to support brand storytelling
  • Flash sales: Designed with features for running time-based promotions
  • Visual storytelling: Designed to showcase images to support visual brand storytelling

Cart and checkout

  • Cart notes
  • Gift wrapping
  • In-store pickups
  • Quick buy
  • Sign in with Shop
  • Slide-out cart
  • Sticky cart

Marketing and conversion

  • Blogs
  • Countdown timer
  • Cross-selling
  • Customizable contact form
  • EU translations (EN, FR, IT, DE, ES)
  • FAQ page
  • In-menu promos
  • Product badges
  • Promo banners
  • Promo popups
  • Promo tiles
  • Quick view
  • Recommended products
  • Stock counter
  • Trust badges

Merchandising

  • Animation
  • Before/after image slider
  • Color swatches
  • High-resolution images
  • Image galleries
  • Image hotspot
  • Image rollover
  • Image zoom
  • Ingredients or nutritional information
  • Lookbooks
  • Product options
  • Product tabs
  • Product videos
  • Shipping/delivery information
  • Size chart
  • Slideshow
  • Usage information

Product discovery

  • Back-to-top button
  • Breadcrumbs
  • Collection page navigation
  • Enhanced search
  • Infinite scroll
  • Mega menu
  • Product filtering and sorting
  • Recommended products
  • Sticky header
  • Swatch filters

10 reviews

100% positive

  • 10 positive reviews
  • 0 neutral reviews
  • 0 negative reviews
Write a review
BeniTronica
1 day ago

I found everything I need for my website. The team is very kind and always available for support. They latterly listen to every feedback and they make quick change to make the customer always satisfied

Rustic Strength
1 day ago

We chose the Charm theme after comparing many options and it’s been perfect for our luxury, non-toxic personal care brand. It handles 1000+ SKUs with ease, offers beautiful video/image flexibility, and SweetCode has been incredibly responsive to feedback. Highly recommend—especially for personal care and wellness brands.

Tix & Mix
3 days ago

Amazing theme, great functionality and very supportive team!

Drink loom
4 days ago

We’ve been so impressed with how responsive and helpful the development team has been throughout our entire experience. Every question was answered quickly, and they were always willing to collaborate to make sure the theme worked perfectly for our needs. They’ve made the entire theme development process feel smooth and stress-free something that’s rare to find. Highly recommend!

This theme is supported by Sweetcode

About
  • V. Nagevičiaus St. 3, Vilnius, 08237, LT

Release notes

Version 2.0.0 June 6, 2025

We’ve added new customization options to improve layout flexibility across key sections, introduced a sticky Add to Cart bar to boost conversions, and enhanced the mobile navigation and collection page experience.

Added

  • New Sticky 'Add to Cart' bar on the product section to keep purchasing actions accessible as users scroll.
  • New 'Image filtering by alt text' feature in the product section to show images related to selected variant only.
  • New 'Adapt to image' setting in the Reveal media with text section to prevent media cropping.
  • Added new setting to control mobile content alignment in the Footer section.
  • Added new setting to control 'Add to Cart' button visibility and position in product grid cards.
  • Added new setting to override the default icon in the Mobile navigation bar section.
  • Added new setting to control cart count visibility in the cart block within the Mobile navigation bar.
  • Added new setting to control the position of the collection description on the Collection page.

Fixes and other improvements

  • Fixed an issue with the promotional cards aspect ratio in Mega menu.
  • Added support for icons on 2nd-level menu items in the Mega menu.
  • Various minor code improvements for overall theme stability and performance.

Version 1.2.1 April 25, 2025

We’ve resolved an issue affecting the visibility of sub-collection icons on collection page.

Fixes and other improvements

  • Fixed an issue with sub-collection icons visibility on the collection page.

Version 1.2.0 April 24, 2025

We’ve introduced several new sections to help merchants showcase content more effectively, added customization options for product and collection pages, and improved mobile performance across the theme.

Added

  • New Counters section to highlight metrics or milestones.
  • New Highlight rows section for emphasizing key features or benefits in a row layout.
  • New Logo list section to display brand or partner logos.
  • New Comparison table section to help customers compare products or features side by side.
  • Added new setting to the Sub-collections feature on the collection page to configure its position.
  • Added new setting to the Product section thumbnails to independently set thumbnail positions for desktop and mobile views.

Fixes and other improvements

  • Fixed an issue with the 'Below media' thumbnails position on product pages when the Carousel layout is enabled.
  • Improved theme performance on mobile devices for faster load and smoother interactions.
  • Various minor improvements for overall stability and polish.

Build with confidence — the Theme Store promise

What’s included with every theme on the Theme Store

  • Works with the latest Shopify features

    Themes on the Shopify Theme Store are guaranteed to stay up to date and work with Shopify’s ever-growing feature set.

  • Speed-tested and approved

    Every theme in the Theme Store meets Shopify’s performance standards, ensuring a faster shopping experience for your buyers.

  • Unlimited free trial

    Try the theme for free with your own products, brand colors, and customizations. One-time payment of $280 if you publish the theme to your store.

  • Free high-resolution photos

    Demo stores aren’t included, but you can get free stock photos from Shopify Burst.

  • Free theme updates

    Get the latest theme features and fixes from the Theme Store. You can redownload your purchase at any time.

  • Non-expiring license for one store

    Your payment entitles you to use the theme on a single store, and keep it as long as you like.