Pristine

$100 USD

Part of Allure Soft, minimal styling built to elevate modern beauty and wellness.

by UTD BV

Launch Faster with AI

Create pages, update content, and customize your storefront with AI-friendly tools designed to simplify everyday work.

Launch Faster with AI
Made for Skincare & Beauty

Showcase routines, ingredients, and product benefits with layouts designed to build confidence and drive conversion.

Made for Skincare & Beauty
More Features. Fewer Apps.

Access the tools merchants use every day without filling your store with unnecessary third-party apps or added complexity.

More Features. Fewer Apps.

Features

Cart and checkout

  • Cart notes
  • Gift wrapping
  • In-store pickups
  • Pre-order
  • Quick buy
  • Sign in with Shop
  • Slide-out cart
  • Sticky cart

Customer accounts and sign-in

  • Account menu

Marketing and conversion

  • Trust badges
  • Stock counter
  • Right-to-left
  • Recommended products
  • Recently viewed
  • Quick view
  • Promo tiles
  • Promo popups
  • Promo banners
  • Product badges
  • Press coverage
  • In-menu promos
  • FAQ page
  • EU translations (EN, FR, IT, DE, ES)
  • Customizable contact form
  • Cross-selling
  • Countdown timer
  • Blogs
  • Back-in-stock alert
  • Age verifier
  • Quantity pricing Shopify Plus

Merchandising

  • Usage information
  • Slideshow
  • Size chart
  • Shipping/delivery information
  • Product videos
  • Product tabs
  • Product options
  • Lookbooks
  • Ingredients or nutritional information
  • Image zoom
  • Image rollover
  • Image hotspot
  • Image galleries
  • High-resolution images
  • Color swatches
  • Before/after image slider
  • Animation
  • Combined listing Shopify Plus

Product discovery

  • Back-to-top button
  • Breadcrumbs
  • Collection page navigation
  • Enhanced search
  • Infinite scroll
  • Mega menu
  • Product filtering and sorting
  • Recently viewed
  • Recommended products
  • Sticky header
  • Swatch filters

Cart and checkout

  • Cart notes
  • Gift wrapping
  • In-store pickups
  • Pre-order
  • Quick buy
  • Sign in with Shop
  • Slide-out cart
  • Sticky cart

Customer accounts and sign-in

  • Account menu

Marketing and conversion

  • Trust badges
  • Stock counter
  • Right-to-left
  • Recommended products
  • Recently viewed
  • Quick view
  • Promo tiles
  • Promo popups
  • Promo banners
  • Product badges
  • Press coverage
  • In-menu promos
  • FAQ page
  • EU translations (EN, FR, IT, DE, ES)
  • Customizable contact form
  • Cross-selling
  • Countdown timer
  • Blogs
  • Back-in-stock alert
  • Age verifier
  • Quantity pricing Shopify Plus

Merchandising

  • Usage information
  • Slideshow
  • Size chart
  • Shipping/delivery information
  • Product videos
  • Product tabs
  • Product options
  • Lookbooks
  • Ingredients or nutritional information
  • Image zoom
  • Image rollover
  • Image hotspot
  • Image galleries
  • High-resolution images
  • Color swatches
  • Before/after image slider
  • Animation
  • Combined listing Shopify Plus

Product discovery

  • Back-to-top button
  • Breadcrumbs
  • Collection page navigation
  • Enhanced search
  • Infinite scroll
  • Mega menu
  • Product filtering and sorting
  • Recently viewed
  • Recommended products
  • Sticky header
  • Swatch filters

Presets

Allure comes with 5 ready-made designs for your store, including Pristine

Theme screenshot that previews Pristine
Pristine
Theme screenshot that previews Allure
Allure
Theme screenshot that previews Stitch
Stitch
Theme screenshot that previews Carrara
Carrara
Theme screenshot that previews Bijou
Bijou

Stores using this theme

Reviews

92% positive 26 reviews for all presets
Positive reviews 92% 24
Neutral reviews 4% 1
Negative reviews 4% 1

DANLUX

Hi, I'm using the Allure theme on my Shopify store and I noticed that the Announcement Bar section doesn't support color schemes. The editor shows a message saying color schemes need to be defined in the settings_data and settings_schema files. Could you please advise on how to add color scheme support to the Announcement Bar, or if this is planned for a future update? Thank you!

PranaGlow

Bijou is a beautifully designed theme with responsive, helpful support. We learned some features aren’t native - like multiple CTAs, traditional mega menu, product blurbs, section‑specific font/image controls, and built‑in review or testimonial integration. Still a solid theme with great potential.

ReGolf

Very hard for beginners to design, had a lot of issues while designing

Pearl & Orchid

Clean, stylish theme. Easy to work with and received prompt support from the developer

Designed by UTD BV

Version 1.2.4

July 10, 2026

Added a mega-menu block to header section.

Theme documentation

View details

Designer contact details

Antwerpen, BE

support@utdweb.team

More themes for beauty

Crafted for commerce

The world’s best online stores use Shopify themes

Future proof
Regularly updated and always works with the newest Shopify features.
Play before you pay
Customize until you love it. Only pay when you publish.
Blazing fast checkout
Speed-tested so your customers check out in record time.
Keep it forever
One-time payment, lifetime license for your store. No expiration.

Build fast and sell more
with Shopify themes