Pristine

$100 USD

Part of Allure Soft, minimal styling built to elevate modern beauty and wellness.

by UTD

Versatile by Nature

Whether you're selling a single hero product or a full collection, the theme flexes to fit any brand, niche, or catalog size.

Versatile by Nature
Tools That Drive Action

Keep shoppers engaged with built-in cross-sells, promo blocks, and announcements – designed to boost visibility and drive more sales.

Tools That Drive Action
Performance First

Clean, lightweight code and a mobile-first approach ensure fast loading, smooth browsing, and a seamless customer experience.

Performance First

Features

Cart and checkout

  • Cart notes
  • Gift wrapping
  • In-store pickups
  • Pre-order
  • Quick buy
  • Sign in with Shop
  • Slide-out cart
  • Sticky cart

Customer accounts and sign-in

  • Account menu

Marketing and conversion

  • Trust badges
  • Stock counter
  • Right-to-left
  • Recommended products
  • Recently viewed
  • Quick view
  • Promo tiles
  • Promo popups
  • Promo banners
  • Product badges
  • Press coverage
  • In-menu promos
  • FAQ page
  • EU translations (EN, FR, IT, DE, ES)
  • Customizable contact form
  • Cross-selling
  • Countdown timer
  • Blogs
  • Back-in-stock alert
  • Age verifier
  • Quantity pricing Shopify Plus

Merchandising

  • Usage information
  • Slideshow
  • Size chart
  • Shipping/delivery information
  • Product videos
  • Product tabs
  • Product options
  • Lookbooks
  • Ingredients or nutritional information
  • Image zoom
  • Image rollover
  • Image hotspot
  • Image galleries
  • High-resolution images
  • Color swatches
  • Before/after image slider
  • Animation
  • Combined listing Shopify Plus

Product discovery

  • Back-to-top button
  • Breadcrumbs
  • Collection page navigation
  • Enhanced search
  • Infinite scroll
  • Mega menu
  • Product filtering and sorting
  • Recently viewed
  • Recommended products
  • Sticky header
  • Swatch filters

Cart and checkout

  • Cart notes
  • Gift wrapping
  • In-store pickups
  • Pre-order
  • Quick buy
  • Sign in with Shop
  • Slide-out cart
  • Sticky cart

Customer accounts and sign-in

  • Account menu

Marketing and conversion

  • Trust badges
  • Stock counter
  • Right-to-left
  • Recommended products
  • Recently viewed
  • Quick view
  • Promo tiles
  • Promo popups
  • Promo banners
  • Product badges
  • Press coverage
  • In-menu promos
  • FAQ page
  • EU translations (EN, FR, IT, DE, ES)
  • Customizable contact form
  • Cross-selling
  • Countdown timer
  • Blogs
  • Back-in-stock alert
  • Age verifier
  • Quantity pricing Shopify Plus

Merchandising

  • Usage information
  • Slideshow
  • Size chart
  • Shipping/delivery information
  • Product videos
  • Product tabs
  • Product options
  • Lookbooks
  • Ingredients or nutritional information
  • Image zoom
  • Image rollover
  • Image hotspot
  • Image galleries
  • High-resolution images
  • Color swatches
  • Before/after image slider
  • Animation
  • Combined listing Shopify Plus

Product discovery

  • Back-to-top button
  • Breadcrumbs
  • Collection page navigation
  • Enhanced search
  • Infinite scroll
  • Mega menu
  • Product filtering and sorting
  • Recently viewed
  • Recommended products
  • Sticky header
  • Swatch filters

Presets

Allure comes with 5 ready-made designs for your store, including Pristine

Theme screenshot that previews Pristine
Pristine
Theme screenshot that previews Allure
Allure
Theme screenshot that previews Stitch
Stitch
Theme screenshot that previews Carrara
Carrara
Theme screenshot that previews Bijou
Bijou

Stores using this theme

Reviews

96% positive 25 reviews for all presets
Positive reviews 96% 24
Neutral reviews 0% 0
Negative reviews 4% 1

PranaGlow

Bijou is a beautifully designed theme with responsive, helpful support. We learned some features aren’t native - like multiple CTAs, traditional mega menu, product blurbs, section‑specific font/image controls, and built‑in review or testimonial integration. Still a solid theme with great potential.

ReGolf

Very hard for beginners to design, had a lot of issues while designing

Pearl & Orchid

Clean, stylish theme. Easy to work with and received prompt support from the developer

Bijou by SAM

The theme is perfect for my jewelry store! I love the presets. I had a small issue with color swatches, and support got back with me promptly with detailed instructions on how to get the result I needed. This is a great value for the money. I spent several hours researching available templates and am so glade I picked Allure!

Version 1.2.3

March 19, 2026

Added a setting "Mobile grid" to the collection page section, to allow customers to change the mobile grid view. Added a setting in the slideshow section that allows customers to change the font size of the slide heading on the desktop.

Theme documentation

View details

Designer contact details

Kapucinessenstraat, Antwerpen, 2000, BE

support@utdweb.team

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